THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BUSINESS PERFORMANCE– CAN IT BE MEASURED, AND IF SO,
HOW? The Berlin International Economics Congress 2012, March 7th-10th, 2012
Presented by Dd. Dipl.-Vw. Malte Kaufmann, The Bucharest Academy of Economic Studies malte.kaufmann@immo-kaufmann.de
and Prof. Marieta Olaru, Ph. D., The Bucharest Acad
emy of Economic Studies
olaru.marieta@gmail.com
Abstract:
This paper examines the question of measurability o f the impact of Corporate Social Responsibility on Business Performance. It starts with describing newer trends of measuring business performance, showing that one c an observe a shift from the classical short-term analysis with particular focus on indicators like shareholder value, revenue and market share toward taking also into account soft indicators, such as employee and customer satisfaction, that contribute to the long-term success of a company. This approach is shown based on the European Foundation of Quality Management (EFQM) criteria. The paper goes on to give an overview of latest trends in the field of Corporate Social Responsibility and then offers a possible way
to measure its impact on Business Performance on t he basis of the stakeholder concept. It reflects results from ongoing research
and was written for presentation at the Berlin International Economics Congress, 2012 .
the research:Impact of CSR
