the Blue Ocean Strategy Book Review

Blue Ocean Strategy
Book Review

 Strategic Move
  • •Correct unit of analysis for explaining the creation of blue oceans and sustained high performance, versus the company or industry
    •Set of managerial actions and decisions involved in making a major market-created business offering
    •Red Ocean vs. Blue Ocean

Red Oceans – Conventional Approach

•Focus on beating the competition
•Compete in existing market space
•Build a defendable position within the existing industry
•Use competition as a benchmark
•Exploit existing demand
•Choice between differentiation and low cost

- Greater value for customers at a higher cost or a reasonable value at a lower cost

Blue Oceans – Value Innovation (to capture market)

•Make competition irrelevant
•Create a leap in value for buyers and the company
•Create new a market space
•Pursue both differentiation and low cost
link:  blue ocean

the summery PPT

Author: د. عبدالرحيم محمد عبدالرحيم

إستشاري التخطيط الإستراتيجي وقياس الأداء المؤسسي والتدريب - أستاذ الإدارة العامة المشارك - كلية المجتمع

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