الخرائط الإستراتيجية The Strategy Maps
الخرائط الإستراتيجية وسيلة إبتكاها روبرت كابلن وديفيد نورتون أصحاب فكرة بطاقات الأداء المتوازنة أو قياس الأداء المتوازن وهى تعمل على مساعدة القائمين في تطبيق هذا المفهوم .
More than 75 percent of the average company’s market value comes from intangible assets that traditional metrics don’t measure. The Balanced Scorecard is a revolutionary performance measurement system that allows
organizations to quantify critical intangible assets, such as people, information and culture. Now the people who first developed the Balanced
Scorecard, Robert S. Kaplan and David P. Norton, have created a powerful new tool based on their ongoing research. The strategy map allows companies to describe the links between intangible assets and value creation so all aspects of strategy can be implemented in a manner that ensures sustained value creation.
The strategy map allows managers to align investments in people, technology and organization capital for the greatest impact. By paying close
attention to improving internal processes such as operations, customer relationships innovation and culture — and making proper investments in intangible assets — human capital, information capital, and organization capital management can implement a structured plan to achieve strategic success.