{"id":971,"date":"2012-08-01T13:53:33","date_gmt":"2012-08-01T10:53:33","guid":{"rendered":"http:\/\/54.234.154.4\/?p=971"},"modified":"2013-08-26T14:41:41","modified_gmt":"2013-08-26T11:41:41","slug":"the-strategy-focused-organization-how-balanced-scorecard-companies-thrive-in-the-new-business-environment","status":"publish","type":"post","link":"https:\/\/dr-ama.com\/beta\/the-strategy-focused-organization-how-balanced-scorecard-companies-thrive-in-the-new-business-environment\/","title":{"rendered":"The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment \u0645\u0631\u062c\u0639 \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a"},"content":{"rendered":"

\u0645\u0631\u062c\u0639 \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u00a0<\/span><\/strong><\/p>\n

 <\/p>\n

The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment \u00a0 <\/span> <\/strong><\/p>\n

 <\/p>\n

\n

Robert S. Kaplan and Dived P. Norton The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment, Harvard Business School Press , 2000.<\/span><\/p>\n<\/blockquote>\n

<\/div>\n
\u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628<\/span> \u0647\u0648 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u062b\u0627\u0646\u064a \u0628\u0639\u062f \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0635\u0627\u062f\u0631 \u0639\u0627\u0645 1996<\/span> the Balance Scorecard<\/span> \u0648\u0627\u0644\u0630\u064a \u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 BSC \u060c \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u064a\u0642\u062f\u0645 \u0623\u0647\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u0648\u0635\u0644\u062a \u0625\u0644\u064a\u0647\u0627 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0641\u064a \u062a\u0637\u0628\u064a\u0642 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646.<\/span><\/div>\n
<\/div>\n
\u0648\u064a\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0643\u062a\u0627\u0628<\/span> \u0627\u0644\u062c\u064a\u0644 \u0627\u0644\u062b\u0627\u0644\u062b \u0648\u0647\u0648 \u0641\u0643\u0631\u0629 \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 Strategy Map<\/span> \u0644\u062a\u0633\u0647\u064a\u0644 \u062a\u0637\u0628\u064a\u0642 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 Balanced Scorecard \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u0648\u062a\u0631\u0643\u0632 \u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0639\u0644\u0649 \u0623<\/span>\u0646 \u0643\u0644 \u0645\u0642\u064a\u0627\u0633 \u0641\u0649 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0645\u0631\u062a\u0628\u0637 \u0628\u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0633\u0628\u0628\u064a\u0629<\/span><\/span>\u060c<\/span><\/span> \u0648\u0647\u0648 \u0631\u0628\u0637 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629 \u0645\u0646 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0649 \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0648\u0627\u0644\u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span> \u062a\u0635\u0641 \u0639\u0645\u0644\u064a\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0623\u0635\u0648\u0644 \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0645\u0644\u0645\u0648\u0633\u0629 \u0641\u064a \u0645\u062d\u0627\u0648\u0631 \u0627\u0644\u0646\u0645\u0648\u0630\u062c. \u0643\u0645\u0627 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0646\u0641\u0630\u064a\u0646 \u0639\u0644\u0649 \u062a\u0648\u0641\u064a\u0631 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0644\u0648\u0635\u0641 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u0649 \u0638\u0644 \u0627\u0644\u0639\u0645\u0644 \u0641\u0649 \u0625\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0645\u0639\u0631\u0641\u0629.<\/span><\/div>\n

\n\u0648\u064a\u0631\u0643\u0632 \u0627\u0644\u0643\u062a\u0627\u0628 \u0639\u0644\u0649 \u0623\u0646<\/span> \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0623\u062f\u0627\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0644\u0643\u0646 \u0646\u0638\u0627\u0645 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span> \u060c \u0647\u0630\u0627 \u0627\u0644\u0645\u062f\u062e\u0644 \u064a\u0633\u062a\u062e\u062f\u0645\u0647 \u0627\u0644\u0645\u062f\u064a\u0631\u0648\u0646 \u0644\u0625\u062f\u0627\u0631\u0629 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0641\u0649 \u0627\u0644\u0623\u062c\u0644 \u0627\u0644\u0637\u0648\u064a\u0644 \u0648\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0623\u0631\u0628\u0639 \u0639\u0645\u0644\u064a\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629<\/span> \u062a\u0631\u0628\u0637 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 \u0628\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0623\u062c\u0644 \u0648\u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0644\u062a\u0648\u0635\u0644 \u0625\u0644\u064a\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u0637\u0628\u0642\u062a \u0647\u0630\u0627 \u0627\u0644\u0645\u062f\u062e\u0644 \u0648\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0647\u0649:<\/span><\/div>\n
\u0623\u0648\u0644\u0627: \u0648\u0635\u0641 \u0648\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/div>\n
\u062b\u0627\u0646\u064a\u0627: \u0631\u0628\u0637 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633<\/span><\/div>\n
\u062b\u0627\u0644\u062b\u0627: \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062e\u0637\u0629 \u0648\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/div>\n
\u0631\u0627\u0628\u0639\u0627:\u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0639\u0643\u0633\u064a\u0629 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u0649<\/span><\/div>\n
<\/div>\n
<\/div>\n
\u0627\u0644\u0645\u0628\u0627\u062f\u0649\u0621 \u0627\u0644\u062e\u0645\u0633\u0629 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646:<\/span><\/div>\n
\u2022 \u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u0623\u0648\u0644:\u00a0<\/span>\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0644\u0649 \u062e\u0637\u0637 \u062a\u0634\u063a\u064a\u0644\u064a\u0629<\/span><\/span><\/div>\n
\u2022 \u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u062b\u0627\u0646\u064a:<\/span> \u0631\u0628\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0628\u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0641\u0631\u0639\u064a\u0629<\/span><\/span><\/div>\n
\u2022 \u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u062b\u0627\u0644\u062b:<\/span> \u062a\u062d\u062f\u064a\u062f \u062f\u0648\u0631 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/span><\/div>\n
\u2022 \u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u0631\u0627\u0628\u0639:<\/span> \u062c\u0639\u0644 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629<\/span><\/span><\/div>\n
\u2022 \u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u062e\u0627\u0645\u0633:<\/span> \u0625\u062d\u062f\u0627\u062b \u062a\u063a\u064a\u064a\u0631 \u0641\u0649 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629<\/span><\/span><\/div>\n
<\/div>\n
\u0643\u0645\u0627 \u062a\u0637\u0631\u0642 \u0627\u0644\u0643\u062a\u0627\u0628 \u0644\u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u0637\u0628\u0642\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0632\u0627\u0646 \u0648\u0627\u0647\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u0648\u0635\u0644\u062a \u0625\u0644\u064a\u0647\u0627 \u0648\u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u0648\u0627\u062c\u0647\u062a\u0647\u0627 \u0648\u0643\u064a\u0641 \u0627\u0645\u0643\u0646 \u062d\u0644\u0647\u0627\u060c \u062d\u064a\u062a \u062a\u0645\u0643\u0646 \u0625\u062e\u062a\u064a\u0627\u0631\u0647\u0627 \u0645\u0646 \u0628\u064a\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 200 \u0634\u0631\u0643\u0629 \u0637\u0628\u0642\u062a \u0647\u0630\u0627 \u0627\u0644\u0645\u062f\u062e\u0644.<\/span><\/div>\n

The Strategy-focused organization key pints:<\/span><\/p>\n

1- Strategy Maps provide a new framework for describing and implementing strategy.<\/span><\/div>\n
2- Strategy Maps reveal the cause-and-effect linkages needed to transform intangible assets<\/span> into tangible financial outcomes. Strategy Maps, if designed correctly, may provide the solution to the problems.<\/span><\/div>\n
3- the five key principles that Kaplan and Norton mentioned in this book and that focus on requirements for building strategy-focused organizations are:<\/span><\/div>\n
\u2022 translate the strategy into operational terms,<\/span><\/div>\n
\u2022 align the organization to the strategy,<\/span><\/div>\n
\u2022 make strategy everyone’s everyday job,<\/span><\/div>\n
\u2022 make strategy a continual process<\/span><\/div>\n
\u2022 mobilize change through strong, effective leadership.<\/span><\/div>\n
4- Four process for link strategic goals with operational objectives:<\/span><\/div>\n
\u2022 Enhance Strategic Feedback and learning<\/span><\/div>\n
\u2022 Communicate and Link Strategic Objectives and Measures<\/span><\/div>\n
\u2022 Plan, Set Targets, and Align Strategic Initiatives<\/span><\/div>\n
\u2022 Clarifying and Translate vision and Strategy<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

\u0645\u0631\u062c\u0639 \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u00a0   The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment \u00a0   Robert S. Kaplan and Dived P. Norton The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment, Harvard Business School Press , 2000. \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0647\u0648 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u062b\u0627\u0646\u064a \u0628\u0639\u062f \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0635\u0627\u062f\u0631 […]\n","protected":false},"author":1,"featured_media":990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"iawp_total_views":2,"footnotes":""},"categories":[23,47],"tags":[],"class_list":["post-971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-23","category-47"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/comments?post=971"}],"version-history":[{"count":0,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media\/990"}],"wp:attachment":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media?parent=971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/categories?post=971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/tags?post=971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}