{"id":838,"date":"2012-07-26T12:17:33","date_gmt":"2012-07-26T09:17:33","guid":{"rendered":"http:\/\/54.234.154.4\/?p=838"},"modified":"2012-07-27T08:00:57","modified_gmt":"2012-07-27T05:00:57","slug":"%d9%85%d8%b1%d8%ac%d8%b9-%d9%81%d9%8a-%d8%a7%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a5%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-strategic-management-for-senior-leaders-a-ha","status":"publish","type":"post","link":"https:\/\/dr-ama.com\/beta\/%d9%85%d8%b1%d8%ac%d8%b9-%d9%81%d9%8a-%d8%a7%d9%84%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a5%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-strategic-management-for-senior-leaders-a-ha\/","title":{"rendered":"\u0645\u0631\u062c\u0639 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 Strategic Management for Senior Leaders: A Handbook for Implementation"},"content":{"rendered":"
\u0645\u0631\u062c\u0639 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/div>\n

Strategic Management for Senior Leaders: A Handbook for Implementation<\/span><\/p>\n

Denise Lindsey Wells<\/span>
\n Director, Executive Support Division<\/span>
\n Department of the Navy Total Quality Leadership Office<\/span><\/p>\n

\u0627\u0644\u0645\u0635\u062f\u0631: <\/span><\/p>\n

http:\/\/unpan1.un.org\/intradoc\/groups\/public\/documents\/aspa\/<\/a>unpan002503.pdf<\/a><\/span><\/span><\/p>\n

\n

<\/div>\n
\u0627\u0644\u0643\u062a\u0627\u0628 \u0647\u0648 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0628\u062d\u062b \u0634\u0627\u0631\u0643\u062a \u0628\u0647 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0628\u0647\u062f\u0641 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c\u0648\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u0627\u062a.<\/span><\/div>\n
\u064a\u062a\u0643\u0648\u0646 \u0627\u0644\u0643\u062a\u0627\u0628 \u0645\u0646 \u062b\u0644\u0627\u062b\u0629 \u0623\u062c\u0632\u0621 :<\/span><\/div>\n
\u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0648\u0644:\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 ( \u0627\u0644\u062a\u062d\u0636\u064a\u0631 \u0644\u0644\u062a\u062e\u0637\u064a\u0637 \u060c \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0648\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645)<\/span><\/div>\n
\u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u062b\u0627\u0646\u064a: \u064a\u0639\u0631\u0636 \u062d\u0627\u0644\u0629 \u062f\u0631\u0627\u0633\u064a\u0629 \u0644\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0623\u0631\u0628\u0639 \u0645\u0624\u0633\u0633\u0627\u062a \u060c \u0648\u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u064a\u062a\u0645 \u0639\u0631\u0636 \u0623\u0631\u0628\u0639\u0629 \u0645\u0646\u0627\u0647\u062c \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0643\u064a\u0641 \u062a\u0639\u0627\u0645\u0644\u062a \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0645\u0639 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span><\/div>\n
\u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u062b\u0627\u0644\u062b: \u0628\u0647 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0643\u062a\u0627\u0628 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0648\u0646\u0628\u0630\u0629 \u0639\u0646 \u0627\u0644\u0645\u0624\u0644\u0641.<\/span><\/div>\n

This handbook has been organized in three main sections. Section I<\/span>
\n provides guidance on the processes which comprise strategic management.<\/span>
\n These are: pre-planning, strategic planning, deployment, implementation,<\/span>
\n and measurement and evaluation. A model is presented in An<\/span>
\n Introduction to Strategic Management and this model is repeated in each<\/span>
\n chapter, highlighting the process being addressed.<\/span>
\n Section II presents case studies from four of the organizations interviewed<\/span>
\n as part of the research effort for development of this handbook. The case<\/span>
\n studies follow the key processes of strategic management. Each one<\/span>
\n contains a summation of the organization.s vision, mission, and guiding<\/span>
\n principles, and an overview of its strategic management process. The<\/span>
\n case studies illustrate four different approaches to strategic management<\/span>
\n and how these organizations handled the various phases of their strategic<\/span>
\nmanagement effort.
\nSection III contains a glossary of terms used in this handbook, a bibliography
\nof the books, articles, reports, and papers reviewed to provide
\nbackground for the handbook, and a short biography about the author
\nContents
\nforeword ……………………………………………………………………. i
\nAcknowledgments ……………………………………………………….. vii
\nHow to Use this Handbook…………………………………………….. xi
\nSection I: Guidance………………………………………………………. 1
\nAn Introduction to Strategic Management ………………………. 3
\nPhase I Deployment: Completing the Strategic Plan …………… 9
\nKeys to Success …………………………………………………………..9
\nAssign roles and responsibilities ……………………………………10
\nEstablish priorities ……………………………………………………..17
\nInvolve mid-level management as active participants………….18
\nThink it through.decide how to manage implementation……21
\nCharge mid-level management with aligning
\nlower-level plans ……………………………………………………….23
\nMake careful choices about the contents of the plan
\nand the form it will take ………………………………………………23
\nPhase II Deployment: Communicating the Strategic Plan ….. 27
\nKeys to Success …………………………………………………………27
\nAssign roles and responsibilities ……………………………………28
\nCommunicate the plan constantly and consistently …………….29
\nRecognize the change process………………………………………34
\nHelp people through the change process …………………………35
\nImplementing the Strategic Plan …………………………………. 39
\nKeys to Success ……………………………………………………………..40
\nAssign roles and responsibilities ……………………………………41
\nInvolve senior leaders …………………………………………………45
\nDefine an infrastructure ……………………………………………….46
\nLink goal groups ……………………………………………………….49
\nPhase integration of implementation actions with workload …50
\nInvolve everyone within the organization…………………………52
\nAllocate resources for implementation …………………………….55
\nManage the change process ………………………………………..58
\nEvaluate results …………………………………………………………60
\nShare lessons learned; acknowledge successes
\nthrough open and frequent communication ……………………..61
\nStrategic Measurement ……………………………………………. 63
\nKeys to Success ……………………………………………………………..65
\nAssign roles and responsibilities ……………………………………65
\nUse measurement to understand the organization ……………..69
\nUse measurement to provide a consistent viewpoint
\nfrom which to gauge performance …………………………………72
\nUse measurement to provide an integrated, focused
\nview of the future ……………………………………………………….78
\nUse measurement to communicate policy
\n(new strategic direction) ………………………………………………79
\nUpdate the measurement system ……………………………………81
\nUse measurement to provide quality feedback to the
\nstrategic management process ………………………………………82
\nRevisiting the Strategic Plan ……………………………………… 85
\nKeys to Success ……………………………………………………………..85
\nAssign roles and responsibilities ……………………………………86
\nRecognize when to update the plan ……………………………….87
\nModify strategic planning process to accommodate the
\nmore mature organization …………………………………………..89
\nIncorporate new leaders into the strategic planning process ..91
\nIntegrate measurement with strategic planning …………………93
\nUse experienced strategic planning facilitators …………………94
\nSection II: Case Studies ……………………………………………….. 95
\nCase Studies: Strategic Plans at Work …………………………………97
\nNaval Air Station, Barbers Point ………………………………………..99
\nNaval Air Facility Washington ………………………………………..109
\nUnited States Military Entrance Processing Command …………..121
\nCenter for Veterinary Medicine………………………………………..133
\nSection III: Appendix ………………………………………………….A-1
\nGlossary ……………………………………………………………………. A-3
\nBibliography<\/p>\n

There is no great tradition or heritage for strategic thinking in many organizations; the skill to set and implement strategy is sometimes missing; and there are barriers to strategy . . .. All this makes strategic thinking and action a tough challenge . . .. The first step requires finding the motivation to begin..
\n(Tregoe, Zimmerman, Smith, and Tobia, 1989)<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0645\u0631\u062c\u0639 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 Strategic Management for Senior Leaders: A Handbook for Implementation Denise Lindsey Wells Director, Executive Support Division Department of the Navy Total Quality Leadership Office \u0627\u0644\u0645\u0635\u062f\u0631: http:\/\/unpan1.un.org\/intradoc\/groups\/public\/documents\/aspa\/unpan002503.pdf \u0627\u0644\u0643\u062a\u0627\u0628 \u0647\u0648 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0628\u062d\u062b \u0634\u0627\u0631\u0643\u062a \u0628\u0647 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0628\u0647\u062f\u0641 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c\u0648\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u0627\u062a. \u064a\u062a\u0643\u0648\u0646 \u0627\u0644\u0643\u062a\u0627\u0628 \u0645\u0646 \u062b\u0644\u0627\u062b\u0629 \u0623\u062c\u0632\u0621 : […]\n","protected":false},"author":1,"featured_media":842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":1,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-23"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/comments?post=838"}],"version-history":[{"count":0,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media\/842"}],"wp:attachment":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media?parent=838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/categories?post=838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/tags?post=838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}