{"id":772,"date":"2012-07-22T18:06:02","date_gmt":"2012-07-22T15:06:02","guid":{"rendered":"http:\/\/54.234.154.4\/?p=772"},"modified":"2013-05-08T17:52:30","modified_gmt":"2013-05-08T14:52:30","slug":"blue-ocean-strategy-%d8%a5%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d9%85%d8%ad%d9%8a%d8%b7-%d8%a7%d9%84%d8%a3%d8%b2%d8%b1%d9%82","status":"publish","type":"post","link":"https:\/\/dr-ama.com\/beta\/blue-ocean-strategy-%d8%a5%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%a7%d9%84%d9%85%d8%ad%d9%8a%d8%b7-%d8%a7%d9%84%d8%a3%d8%b2%d8%b1%d9%82\/","title":{"rendered":"Blue Ocean Strategy \u0645\u0631\u062c\u0639: \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0623\u0632\u0631\u0642"},"content":{"rendered":"


\nThe Blue ocean Strategy<\/span><\/strong><\/h2>\n

\u00a0\u0645\u0631\u062c\u0639<\/span> : \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0623\u0632\u0631\u0642<\/span><\/h2>\n

Reference<\/span><\/strong>: W. Chan Kim and Ren\u00e9e Mauborgne<\/span> , Blue ocean Strategy, <\/span><\/strong>Harvard Business Press, 2005.<\/span><\/p>\n

\u0631\u0627\u0628\u0637 \u0627\u0644\u0643\u062a\u0627\u0628 : \u00a0http:\/\/www.sms.org.ir\/portal\/files\/articles\/eBooks\/BlueOceanStrategy.pdf<\/a><\/p>\n

————————————————————————————————————————————————-<\/p>\n

\u0646\u0628\u0630\u0629 \u0639\u0646 \u0627\u0644\u0643\u062a\u0627\u0628<\/span><\/strong><\/h3>\n

There is no such thing as a permanently great company, nor permanently great industry . But there are permanently great strategic movies.<\/span><\/strong><\/p>\n

\u0628\u062f\u0627\u062a \u0641\u0643\u0631\u0629 \u0627\u0644\u0645\u062d\u064a\u0637\u0627\u062a \u0627\u0644\u0632\u0631\u0642\u0627\u0621 \u0639\u0627\u0645 2005 \u0641\u064a \u0623\u0646\u0633\u064a\u0627\u062f \u0641\u064a \u0641\u0631\u0646\u0633\u0627\u00a0 \u0641\u064a \u0641\u0631\u0646\u062a \u0628\u0644\u0648 INSEAD in Fontainebleau, France \u0648\u0647\u064a \u062a\u0639\u062a\u0628\u0631 Business School of Europe \u00a0. \u00a0\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0623\u0644\u064a\u0641\u00a0 \u0643\u062a\u0627\u0628the Blue ocean strategy \u00a0How to Create Uncontested Market Space and Make the Competition Irrelevant \u00a0” \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0623\u0632\u0631\u0642: \u0643\u064a\u0641 \u062a\u0628\u062f\u0639 \u0633\u0648\u0642\u0627 \u062c\u062f\u064a\u062f\u0629 \u0648\u062a\u0643\u0648\u0646 \u062e\u0627\u0631\u062c \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0623\u0644\u0641\u0647\u00a0 \u0625\u062b\u0646\u064a\u0646 \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u062a\u0630\u0629 \u0647\u0645\u0627\u00a0 \u062f\u0628\u0644\u064a\u0648 \u0634\u0627\u0646 \u0643\u064a\u0645 \u0648\u0631\u064a\u0646\u064a\u0647 \u0645\u0648\u0646\u0648\u0646\u064a W. Chan Kim Ren\u00e9e Mauborgne \u060c\u00a0 \u0628\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0645\u062d\u064a\u0637\u0627\u062a \u0627\u0644\u0632\u0631\u0642\u0627\u0621 \u060c \u062a\u0645 \u0628\u064a\u0639 \u0645\u0644\u064a\u0648\u0646 \u0646\u0633\u062e\u0629 \u0648\u062a\u0631\u062c\u0645\u00a0 \u0627\u0644\u0643\u062a\u0627\u0628 \u0625\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 41\u00a0 \u0644\u063a\u0629. \u062c\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0646\u062a\u064a\u062c\u0629 \u062f\u0631\u0627\u0633\u0629 \u0625\u0633\u062a\u0645\u0631\u062a\u00a0 21 \u0633\u0646\u0629 \u062a\u0645 \u0641\u064a\u0647\u0627 \u062f\u0631\u0627\u0633\u0629\u00a0 150 \u0634\u0631\u0643\u0629 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u00a0 \u0627\u0644\u062a\u064a \u0638\u0647\u0631\u062a \u0641\u064a \u0627\u0644\u0645\u0627\u0626\u0629 \u0639\u0627\u0645 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641 \u0625\u0633\u062a\u0637\u0627\u0639\u062a \u0625\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0642\u064a\u0645\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0643\u062a\u0634\u0627\u0641 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629 .<\/span><\/span><\/p>\n

\u062a\u0631\u0643\u0632 \u0641\u0644\u0633\u0641\u0629 \u00a0\u0627\u0644\u0645\u062d\u064a\u0637\u0627\u062a \u0627\u0644\u0632\u0631\u0642\u0627\u0621\u00a0 \u0639\u0644\u0649 \u0641\u0643\u0631\u0629 \u0625\u0628\u062a\u0643\u0627\u0631 \u0633\u0648\u0642 \u062c\u062f\u064a\u062f\u0629 \u060c \u0625\u0646\u0637\u0644\u0627\u0642\u0627 \u0645\u0646 \u0639\u0627\u0644\u0645\u064a\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0643\u0648\u0646 \u0645\u0646 \u0645\u062d\u064a\u0637\u064a\u0646 \u0627\u0644\u0623\u062d\u0645\u0631 \u0648\u0627\u0644\u0623\u0632\u0631\u0642\u060c \u0641\u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0623\u062d\u0645\u0631 \u0635\u063a\u064a\u0631 \u0648\u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0623\u0632\u0631\u0642 \u0647\u0648 \u0627\u0644\u0623\u0643\u0628\u0631. \u0627\u0644\u0645\u062d\u064a\u0637\u0627\u062a \u0627\u0644\u0632\u0631\u0642\u0627\u0621 \u064a\u0642\u0635\u062f \u0628\u0647\u0627 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0628\u0643\u0631 \u0648\u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u063a\u064a\u0631 \u0627\u0644\u0645\u0623\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u064a \u0644\u0645 \u062a\u0643\u062a\u0634\u0641 \u0628\u0639\u062f \u0648\u0644\u0645 \u062a\u062a\u0644\u0648\u062b \u0628\u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0623\u062d\u0645\u0631 \u0644\u0648\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u062f\u0645\u0648\u064a\u0629.<\/span><\/p>\n

\u0627\u0644\u0645\u062d\u064a\u0637\u0627\u062a \u0627\u0644\u062d\u0645\u0631\u0627\u0621 \u00a0\u062a\u0633\u0627\u0648\u0649 \u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a\u0647\u0627 \u00a0\u0648\u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u062d\u062f\u0648\u062f\u0629 \u0648\u0642\u0648\u0627\u0646\u064a\u0647 \u0648\u062a\u0642\u0648\u0645 \u0639\u0644\u0649 \u0644\u0639\u0628\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633 \u060c \u062d\u064a\u062b \u064a\u0642\u0648\u0645 \u0643\u0644 \u0645\u062a\u0646\u0627\u0641\u0633 \u0628\u0645\u062d\u0627\u0648\u0644\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0643\u0628\u0631 \u062d\u0635\u0629 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0633\u0648\u0642. \u0648\u0647\u0649 \u00a0\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0623\u0644\u0648\u0641\u0629 \u062d\u064a\u062b \u064a\u0643\u0648\u0646 \u0627\u0644\u0635\u0631\u0627\u0639 \u0645\u062d\u062a\u062f\u0645\u0627 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u062f\u0645\u0648\u064a\u0629\u060c \u0648\u0641\u064a \u0638\u0644 \u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0623\u062d\u0645\u0631 \u062a\u0635\u0628\u062d \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u00a0\u0643\u0627\u0646\u0647\u0645\u0627 \u062c\u064a\u0634\u0627\u0646 \u064a\u062a\u0646\u0641\u0633\u0627\u0646 \u0639\u0644\u0649 \u0642\u0637\u0639\u0629 \u0623\u0631\u0636.<\/span><\/p>\n

\u0648\u064a\u0634\u064a\u0631 \u0643\u064a\u0645 \u0648\u0645\u0648\u0628\u0648\u0631\u0646 \u00a0\u0645\u0646 \u062e\u0644\u0627\u0644 \u0643\u062a\u0627\u0628 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0623\u0632\u0631\u0642 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0648\u0627\u0644\u0645\u062a\u0645\u064a\u0632\u0629\u00a0 \u0644\u0627\u062a\u0639\u062a\u0645\u062f \u0641\u064a \u062a\u0641\u0648\u0642\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u0631\u0633\u0629 \u0645\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u00a0 \u0648\u0625\u0646\u0645\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062e\u0644\u0642 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629\u00a0 \u062e\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0635\u0631\u0627\u0639\u00a0 \u0648\u062a\u0645\u062b\u0644 \u0623\u0631\u0636\u0627 \u062e\u0635\u0628\u0629 \u0644\u0645 \u064a\u062a\u0637\u0631\u0642 \u0625\u0644\u064a\u0647\u0627 \u0623\u062d\u062f \u0645\u0646 \u0642\u0628\u0644 \u060c \u062a\u0631\u0643\u0632 \u0641\u064a\u0647\u0627 \u0639\u0644\u0649 \u0625\u0628\u062a\u0643\u0627\u0631 \u0642\u064a\u0645\u0629\u00a0 \u062a\u062d\u0642\u0642 \u0645\u064a\u0632\u0627\u062a \u0644\u0647\u0627 \u0648\u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0645\u062d\u064a\u0637\u0627\u062a \u0627\u0644\u0632\u0631\u0642\u0627\u0621.<\/span><\/strong><\/span><\/p>\n

\u064a\u0631\u0643\u0632 \u0627\u0644\u0643\u062a\u0627\u0628 \u0639\u0644\u0649 \u0625\u0637\u0627\u0631 \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0645\u062d\u064a\u0637\u0627\u062a \u0627\u0644\u0632\u0631\u0642\u0627\u0621\u00a0 \u0648\u0627\u0644\u062a\u064a \u062a\u0647\u062a\u0645 \u0628\u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/strong><\/span><\/p>\n

    \n
  1. \u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629 \u0648\u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0641\u064a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/span><\/span><\/li>\n
  2. \u0625\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0642\u064a\u0645\u0629\u060c \u0648\u0641\u064a\u0647\u0627 \u064a\u062a\u0645 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u064a\u0647\u0627 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0625\u0636\u0627\u0641\u062a\u0647\u0627.<\/span><\/li>\n<\/ol>\n

    \u00a0<\/strong><\/span><\/p>\n

    \u0645\u0628\u0627\u062f\u0626 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0623\u0632\u0631\u0642<\/span> <\/strong><\/span><\/p>\n

    \u062a\u0646\u0637\u0644\u0642 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0623\u0632\u0631\u0642 \u0645\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0628\u0627\u062f\u064a\u0621 \u0648\u0647\u064a:<\/span><\/span><\/p>\n

      \n
    • \u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u0623\u0648\u0644: \u0625\u0639\u0627\u062f\u0629 \u0628\u0646\u0627\u0621 \u062d\u062f\u0648\u062f \u0627\u0644\u0633\u0648\u0642<\/span><\/li>\n
    • \u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u062b\u0627\u0646\u064a: \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0643\u0644\u064a\u0629<\/span><\/li>\n
    • \u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u062b\u0627\u0644\u062b: \u00a0\u0625\u0628\u062d\u062b \u0641\u064a\u0645\u0627 \u0648\u0631\u0627\u0621 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u062d\u0627\u0644\u064a:<\/span><\/li>\n
    • \u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u0631\u0627\u0628\u0639: \u062d\u062f\u062f \u0627\u0644\u062a\u062a\u0627\u0628\u0639 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0635\u062d\u064a\u062d \u0644\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a:<\/span><\/li>\n
    • \u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u062e\u0627\u0645\u0633: \u062a\u062e\u0637\u064a \u0627\u0644\u062d\u0648\u0627\u062c\u0632 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a :<\/span><\/li>\n
    • \u0627\u0644\u0645\u0628\u062f\u0623 \u0627\u0644\u0633\u0627\u062f\u0633:\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 :<\/span><\/li>\n<\/ul>\n

      The \u00a0Blue Ocean Strategy focus on \u00a0Ten Key Points:<\/strong><\/strong><\/span><\/p>\n

        \n
      • BOS is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000).<\/span><\/li>\n
      • BOS is the simultaneous pursuit of differentiation and low cost.<\/span><\/li>\n
      • The aim of BOS is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant.<\/span><\/li>\n
      • While innovation has been seen as a random\/experimental process where entrepreneurs and spin-offs are the primary drivers \u2013 as argued by Schumpeter and his followers \u2013 BOS offers systematic and reproducible methodologies and processes in pursuit of blue oceans by both new and existing firms.<\/span><\/li>\n
      • BOS frameworks and tools include: strategy canvas, value curve, four actions framework, six paths, buyer experience cycle, buyer utility map, and blue ocean idea index.<\/span><\/li>\n
      • These frameworks and tools are designed to be visual in order to not only effectively build the collective wisdom of the company but also allow for effective strategy execution through easy communication.<\/span><\/li>\n
      • BOS covers both strategy formulation and strategy execution.<\/span><\/li>\n
      • The three key conceptual building blocks of BOS are: value innovation, tipping point leadership, and fair process.<\/span><\/li>\n
      • While competitive strategy is a structuralist theory of strategy where structure shapes strategy, BOS is a reconstructionist theory of strategy where strategy shapes structure.<\/span><\/li>\n
      • As an integrated approach to strategy at the system level, BOS requires organizations to develop and align the three strategy propositions: value proposition, profit proposition and people proposition<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        The Blue ocean Strategy \u00a0\u0645\u0631\u062c\u0639 : \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0623\u0632\u0631\u0642 Reference: W. Chan Kim and Ren\u00e9e Mauborgne , Blue ocean Strategy, Harvard Business Press, 2005. \u0631\u0627\u0628\u0637 \u0627\u0644\u0643\u062a\u0627\u0628 : \u00a0http:\/\/www.sms.org.ir\/portal\/files\/articles\/eBooks\/BlueOceanStrategy.pdf ————————————————————————————————————————————————- \u0646\u0628\u0630\u0629 \u0639\u0646 \u0627\u0644\u0643\u062a\u0627\u0628 There is no such thing as a permanently great company, nor permanently great industry . But there are permanently great strategic movies. \u0628\u062f\u0627\u062a […]\n","protected":false},"author":1,"featured_media":773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":1,"footnotes":""},"categories":[23,47],"tags":[],"class_list":["post-772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-23","category-47"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/comments?post=772"}],"version-history":[{"count":0,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media\/773"}],"wp:attachment":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media?parent=772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/categories?post=772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/tags?post=772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}