{"id":3492,"date":"2014-02-01T06:10:34","date_gmt":"2014-02-01T03:10:34","guid":{"rendered":"http:\/\/54.234.154.4\/?p=3492"},"modified":"2014-02-01T06:44:14","modified_gmt":"2014-02-01T03:44:14","slug":"he-impact-of-c-orporate-s-ocial-r-esponsibility-on-b-usiness-p-erformance-can-it-be-measured-and-if-so-how","status":"publish","type":"post","link":"https:\/\/dr-ama.com\/beta\/he-impact-of-c-orporate-s-ocial-r-esponsibility-on-b-usiness-p-erformance-can-it-be-measured-and-if-so-how\/","title":{"rendered":"THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BUSINESS PERFORMANCE \u2013 CAN IT BE MEASURED , AND IF SO , HOW"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: center;\" data-angle=\"0\" data-font-name=\"g_font_132_0\" data-canvas-width=\"5.17517146191597\"><strong><span style=\"font-size: 20px;\">THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BUSINESS PERFORMANCE\u2013 CAN IT BE MEASURED, AND IF SO,<\/span><\/strong><\/div>\n<div dir=\"ltr\" style=\"text-align: center;\" data-angle=\"0\" data-font-name=\"g_font_135_0\" data-canvas-width=\"42.77166176384514\"><strong><span style=\"font-size: 20px;\">HOW? The Berlin International Economics Congress 2012, March 7th-10th, 2012<\/span><\/strong><\/div>\n<div dir=\"ltr\" style=\"text-align: center;\" data-angle=\"0\" data-font-name=\"g_font_135_0\" data-canvas-width=\"42.77166176384514\"><\/div>\n<div dir=\"ltr\" style=\"text-align: center;\" data-angle=\"0\" data-font-name=\"g_font_135_0\" data-canvas-width=\"237.54414116872442\"><strong><span style=\"font-size: 20px;\">Presented by Dd. Dipl.-Vw. Malte Kaufmann, The Bucharest Academy of Economic Studies malte.kaufmann@immo-kaufmann.de<\/span><\/strong><\/div>\n<div dir=\"ltr\" style=\"text-align: center;\" data-angle=\"0\" data-font-name=\"g_font_135_0\" data-canvas-width=\"330.70469101620085\"><strong><span style=\"font-size: 20px;\">and Prof. Marieta Olaru, Ph. D., The Bucharest Acad<\/span><\/strong><\/div>\n<div dir=\"ltr\" style=\"text-align: center;\" data-angle=\"0\" data-font-name=\"g_font_135_0\" data-canvas-width=\"164.41178453426468\"><strong><span style=\"font-size: 20px;\">emy of Economic Studies<\/span><\/strong><\/div>\n<div dir=\"ltr\" style=\"text-align: center;\" data-angle=\"0\" data-font-name=\"g_font_135_0\" data-canvas-width=\"163.21546995250606\"><strong><span style=\"font-size: 20px;\">olaru.marieta@gmail.com<\/span><\/strong><\/div>\n<div dir=\"ltr\" style=\"text-align: center;\" data-angle=\"0\" data-font-name=\"g_font_135_0\" data-canvas-width=\"163.21546995250606\"><\/div>\n<div dir=\"ltr\" style=\"text-align: left;\" data-angle=\"0\" data-font-name=\"g_font_135_0\" data-canvas-width=\"163.21546995250606\"><span style=\"font-size: 18px;\">Abstract:<\/span><\/div>\n<div dir=\"ltr\" style=\"text-align: left;\" data-angle=\"0\" data-font-name=\"g_font_135_0\" data-canvas-width=\"163.21546995250606\">\n<div dir=\"ltr\" data-angle=\"0\" data-font-name=\"g_font_132_0\" data-canvas-width=\"233.9612333558896\"><span style=\"font-size: 18px;\">This paper examines the question of measurability o f the impact of Corporate Social Responsibility on Business Performance. It starts with describing newer trends of measuring business performance, showing that one c an observe a shift from the classical short-term analysis with particular focus on indicators like shareholder value, revenue and market share toward taking also into account soft indicators, such as employee and customer satisfaction, that contribute to the long-term success of a company. This approach is shown based on the European Foundation of Quality Management (EFQM) criteria. The paper goes on to give an overview of latest trends in the field of Corporate Social Responsibility and then offers a possible way<\/span><\/div>\n<div dir=\"ltr\" data-angle=\"0\" data-font-name=\"g_font_132_0\" data-canvas-width=\"372.0491009144461\"><span style=\"font-size: 18px;\">to measure its impact on Business Performance on t he basis of the stakeholder concept. It reflects results from ongoing research<\/span><\/div>\n<div dir=\"ltr\" data-angle=\"0\" data-font-name=\"g_font_132_0\" data-canvas-width=\"242.27948533666353\"><span style=\"font-size: 18px;\">and was written for presentation at the Berlin International Economics Congress, 2012 .<\/span><\/div>\n<div dir=\"ltr\" data-angle=\"0\" data-font-name=\"g_font_132_0\" data-canvas-width=\"242.27948533666353\"><\/div>\n<div dir=\"ltr\" data-angle=\"0\" data-font-name=\"g_font_132_0\" data-canvas-width=\"242.27948533666353\"><span style=\"color: #333399;\">the research:<a href=\"http:\/\/54.234.154.4\/wp-content\/uploads\/2014\/02\/Impact-of-CSR.pdf\">Impact of CSR<\/a><\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BUSINESS PERFORMANCE\u2013 CAN IT BE MEASURED, AND IF SO, HOW? The Berlin International Economics Congress 2012, March 7th-10th, 2012 Presented by Dd. Dipl.-Vw. Malte Kaufmann, The Bucharest Academy of Economic Studies malte.kaufmann@immo-kaufmann.de and Prof. Marieta Olaru, Ph. D., The Bucharest Acad emy of Economic Studies olaru.marieta@gmail.com Abstract: This [&#8230;]\n","protected":false},"author":1,"featured_media":3494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"iawp_total_views":2,"footnotes":""},"categories":[19,48],"tags":[],"class_list":["post-3492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-19","category-management-apps"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/3492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/comments?post=3492"}],"version-history":[{"count":0,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/3492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media\/3494"}],"wp:attachment":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media?parent=3492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/categories?post=3492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/tags?post=3492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}