{"id":332,"date":"2012-06-25T18:55:19","date_gmt":"2012-06-25T15:55:19","guid":{"rendered":"http:\/\/54.234.154.4\/?p=332"},"modified":"2020-10-10T09:18:09","modified_gmt":"2020-10-10T06:18:09","slug":"balanaced-scorecard-%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-%d8%a7%d9%84%d9%85%d8%aa%d9%88%d8%a7%d8%b2%d9%86","status":"publish","type":"post","link":"https:\/\/dr-ama.com\/beta\/balanaced-scorecard-%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-%d8%a7%d9%84%d9%85%d8%aa%d9%88%d8%a7%d8%b2%d9%86\/","title":{"rendered":"Balanaced Scorecard \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646"},"content":{"rendered":"<div dir=\"rtl\">\n<p style=\"text-align: center;\"><strong>\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0648\u0641\u0644\u0633\u0641\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062d\u0643\u0648\u0645\u064a<\/strong><br \/>\n<strong>\u062f. \u0639\u0628\u062f\u0627\u0644\u0631\u062d\u064a\u0645 \u0645\u062d\u0645\u062f<\/strong><\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><strong>\u0625\u0633\u062a\u0634\u0627\u0631\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u062c\u064a \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>drabdo68@yahoo.com<\/strong><\/p>\n<p>\u062a\u0633\u0639\u0649 \u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0625\u0644\u0649 \u0645\u0648\u0627\u0643\u0628\u0629 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0648\u0627\u0644\u0645\u062a\u0644\u0627\u062d\u0642\u0629\u060c \u0628\u0634\u062a\u0649 \u0627\u0644\u0637\u0631\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0643\u0648\u0645\u064a \u0628\u0646\u0641\u0633<br \/>\n\u0645\u0646\u0647\u062c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062e\u0627\u0635 \u0633\u0639\u064a\u0627\u064b \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0637\u0648\u064a\u0631\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0641\u064a \u0623\u0641\u0636\u0644 \u0635\u0648\u0631\u0647\u060c \u0648\u0630\u0644\u0643 \u0644\u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u062a\u0645\u062b\u0644 \u0623\u0647\u0645\u0647\u0627 \u0641\u064a: \u062a\u0639\u062f\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0648\u062a\u0632\u0627\u064a\u062f \u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u062a\u0646\u0648\u0639\u0647\u0627\u060c \u0648\u0646\u062f\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629. \u0648\u0627\u0644\u062a\u064a \u0623\u062f\u062a \u0625\u0644\u0649 \u062a\u0633\u0627\u0628\u0642 \u0627\u0644\u062f\u0648\u0644 \u0641\u064a \u062c\u0630\u0628 \u0631\u0624\u0648\u0633 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0648\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062e\u0644\u0642 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0630\u0644\u0643. \u0648\u064a\u0637\u0644\u0642 \u0639\u0644\u0649 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u0645\u062e\u0637\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0648\u0627\u0644\u062a\u0645\u064a\u0632 \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u0642\u0648\u0649 \u0627\u0644\u062f\u0627\u0639\u0645\u0629 \u0644\u0644\u062a\u0645\u064a\u0632 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 &#8220;\u0625\u062f\u0627\u0631\u0629<br \/>\n\u0627\u0644\u062a\u0645\u064a\u0632.(1)<\/p>\n<p>\u0648\u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0643\u0645\u064a \u0644\u0644\u0623\u062f\u0627\u0621 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627. \u0641\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0647\u0648 \u0645\u0646\u0647\u062c\u064a\u0629 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0641\u0647\u0645 \u0648\u0625\u062f\u0627\u0631\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a.<br \/>\n\u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u064a\u0645\u0643\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0622\u062a\u064a: (2)<br \/>\n\u0625\u0644\u0649 \u0623\u064a \u0645\u062f\u0649 \u062a\u0639\u0645\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0628\u0637\u0631\u064a\u0642\u0629 \u0635\u062d\u064a\u062d\u0629.<br \/>\n\u0645\u062f\u0649 \u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627.<br \/>\n\u0645\u062f\u0649 \u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0636\u0627\u0621 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627.<br \/>\n\u0645\u062f\u0649 \u062a\u0648\u0641\u0631\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<p>\u064a\u0633\u0627\u0639\u062f \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0625\u0644\u0649<br \/>\n\u0625\u062d\u062f\u0627\u062b\u0647\u0627 \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621.<\/p>\n<p>\u0648\u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0647\u0649 \u0627\u0644\u0645\u0635\u062f\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u0630\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0641\u0649 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0648\u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0646\u0647\u0627 \u0645\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0623\u0639\u0645\u0627\u0644\u0647\u0627. \u0648\u062a\u0647\u062f\u0641 \u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0625\u0644\u0649 \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0641\u0639\u0646\u062f \u0642\u064a\u0627\u0645 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0628\u062a\u0635\u0645\u064a\u0645 \u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u064a\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0647\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0628\u0631 \u0639\u0646 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f. \u0648\u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0647\u0645\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0644\u064a \u0648\u0641\u0649 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0637\u0648\u064a\u0631 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0625\u0646\u062c\u0627\u0632 \u0623\u0647\u062f\u0627\u0641\u0647\u0627. \u0648\u0644\u0647\u0630\u0627 \u062a\u0639\u062a\u0628\u0631 \u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0623\u062f\u0627\u0629 \u062a\u0633\u0627\u0647\u0645 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0639\u0644\u0649 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.(3)<\/p>\n<p>\u0648\u062a\u062a\u0648\u0642\u0641 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629<br \/>\n\u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0641\u0639\u0627\u0644 \u0644\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0641\u0643\u0644\u0645\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u062a\u0645\u062a\u0644\u0643 \u0646\u0638\u0627\u0645\u0627 \u062c\u064a\u062f\u0627 \u0644\u0644\u0642\u064a\u0627\u0633 \u0643\u0644\u0645\u0627 \u0627\u062a\u0635\u0641 \u0623\u062f\u0627\u0624\u0647\u0627 \u0628\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629. \u0648\u0627\u0644\u0634\u0631\u0637 \u0627\u0644\u0623\u0648\u0644<br \/>\n\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0645\u064a\u0632 \u0641\u064a \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0647\u0648 \u062a\u0637\u0648\u064a\u0631 \u0648\u062a\u0646\u0641\u064a\u0630 \u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621. \u0648\u064a\u0644\u0639\u0628 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u062f\u0648\u0631\u0627 \u0645\u0647\u0645\u0627 \u0641\u064a \u062c\u0639\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0639\u0644\u0649 \u0639\u0644\u0645 \u0628\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0644\u0647\u0627 \u0627\u0644\u0646\u062c\u0627\u062d\u060c \u0643\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0647\u0627 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646. \u0648\u064a\u0639\u062a\u0628\u0631 \u062a\u062d\u062f\u064a\u062f \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062c\u064a\u062f \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u062a\u0628\u0637 \u0628\u0646\u0638\u0627\u0645 \u0627\u0644\u0642\u064a\u0627\u0633 \u0639\u0645\u0644\u064a\u0629 \u0645\u0647\u0645\u0629 \u0644\u0623\u0646\u0647\u0627 \u062a\u062d\u062f\u062f \u0646\u062c\u0627\u062d \u0623\u0648 \u0641\u0634\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.(4)<\/p>\n<p><strong>\u0644\u0645\u0627\u0630\u0627 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621\u061f:<\/strong><\/p>\n<p>\u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0625\u0644\u0649 \u0623\u062f\u0627\u0629 \u062a\u0633\u062a\u0637\u064a\u0639 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u0644\u062d\u0643\u0645 \u0639\u0644\u0649 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0634\u0648\u062f\u0629\u060c \u0648\u0627\u0644\u062a\u0648\u0635\u0644 \u0625\u0644\u0649 \u0645\u0627 \u0642\u062f \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0645\u0646 \u062a\u0628\u0627\u064a\u0646 \u0628\u064a\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642\u062a \u0641\u0639\u0644\u0627. \u0648 \u0627\u0644\u0623\u062f\u0627\u0629 \u0647\u0649 \u0627\u0644\u0645\u0639\u064a\u0627\u0631 Standard \u0627\u0644\u0630\u064a \u0645\u0646 \u064a\u0645\u0643\u0646 \u062e\u0644\u0627\u0644\u0647 \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u062d\u0642\u0642 \u0628\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0645\u0633\u0628\u0642\u0627 \u0648\u0647\u0630\u0647 \u0647\u0649 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 . \u0641\u0627\u0644\u0642\u064a\u0627\u0633 \u0647\u0648 \u0627\u0644\u0648\u062c\u0647 \u0627\u0644\u062b\u0627\u0646\u064a \u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0639\u0627\u064a\u0631\u0629.(5)<\/p>\n<p>\u0648\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0623\u0646 \u062a\u0642\u064a\u0633 \u0646\u062a\u0627\u0626\u062c \u0623\u0639\u0645\u0627\u0644\u0647\u0627 \u0623\u0648 \u0625\u062f\u0627\u0631\u062a\u0647\u0627 &#8211; \u062d\u062a\u0649 \u0644\u0648 \u0644\u0645 \u062a\u062d\u0635\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0623\u0648 \u0645\u0643\u0627\u0641\u0623\u0629\u060c \u0644\u0623\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627 \u062a\u062d\u0648\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0625\u0644\u0649 \u0627\u0644\u0623\u062d\u0633\u0646\u060c \u0648\u064a\u0634\u064a\u0631 \u0643\u0644\u0627 \u0645\u0646 \u0648\u0644\u064a\u0627\u0645 \u062a\u0648\u0645\u0633\u0648\u0646 \u0648\u0644\u0648\u0631\u062f \u0643\u064a\u0644\u0641\u0646 \u0625\u0644\u0649<br \/>\n\u0623\u0646\u0647 &#8220;\u062d\u064a\u0646 \u062a\u0633\u062a\u0637\u064a\u0639 \u0642\u064a\u0627\u0633 \u0645\u0627 \u062a\u062a\u062d\u062f\u0651\u062b \u0639\u0646\u0647 \u0648\u062a\u0639\u0628\u0651\u0631 \u0639\u0646\u0647 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645\u060c \u0641\u0645\u0639\u0646\u0649 \u0630\u0644\u0643 \u0623\u0646\u0651\u0643 \u062a\u0639\u0631\u0641 \u0634\u064a\u0626\u0627\u064b \u0639\u0646\u0647 \u0648\u0644\u0643\u0646 \u062d\u064a\u0646 \u062a\u0639\u062c\u0632 \u0639\u0646 \u0642\u064a\u0627\u0633\u0647 \u0648\u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646\u0647 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645\u060c \u0641\u0625\u0646 \u0645\u0639\u0631\u0641\u062a\u0643 \u0633\u062a\u0643\u0648\u0646 \u0636\u0626\u064a\u0644\u0629 \u0648\u063a\u064a\u0631 \u0645\u064f\u0631\u0636\u064a\u0629\u060c \u0648\u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u062d\u0627\u0644\u0629 \u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0623\u0645\u0631 \u0628\u062f\u0627\u064a\u0629 \u0645\u0639\u0631\u0641\u0629 \u0641\u0642\u0637\u060c \u0644\u0643\u0646\u0651\u0643 \u0642\u0644\u0651\u0645\u0627 \u0633\u062a\u062a\u0642\u062f\u0645 \u0641\u064a \u0623\u0641\u0643\u0627\u0631\u0643 \u0648\u062a\u0635\u0644 \u0625\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0644\u0645&#8221;.(6)<\/p>\n<p>\u0648\u0625\u0630\u0627 \u0644\u0645 \u062a\u0633\u062a\u0637\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0642\u064a\u0627\u0633 \u0646\u0634\u0627\u0637\u0647\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0639\u0644\u064a\u0647\u060c \u0648\u0625\u0630\u0627 \u0644\u0645 \u062a\u0633\u062a\u0637\u0639 \u0631\u0642\u0627\u0628\u062a\u0647 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0625\u062f\u0627\u0631\u062a\u0647. \u0648\u0628\u062f\u0648\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0635\u0646\u0627\u0639\u0629 \u0642\u0631\u0627\u0631\u0627\u062a \u0633\u0644\u064a\u0645\u0629. \u0648\u0639\u0644\u0649 \u0647\u0630\u0627 \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0625\u0644\u0649 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u0627\u0644\u064a\u0629: (7)<\/p>\n<p><strong>\u0627\u0644\u0631\u0642\u0627\u0628\u0629 <\/strong><strong>Control<\/strong>:<\/p>\n<p>\u064a\u0633\u0627\u0639\u062f \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062b \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0639\u0645\u0644.<\/p>\n<p>2-<br \/>\n<strong>\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0630\u0627\u062a\u064a<\/strong><strong>Self-Assessment<\/strong><strong><br \/>\n<\/strong>\u00a0\u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0642\u064a\u0627\u0633 \u0644\u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u062a\u0646\u0641\u064a\u0630\u0647\u0627.<\/p>\n<p>3-<strong>\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631<\/strong><strong>Continuous<\/strong> <strong>Improvement<\/strong><strong> :<\/strong><\/p>\n<p>\u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0642\u064a\u0627\u0633 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0639\u064a\u0648\u0628\u060c \u0648 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0648 \u0645\u0646\u0639 \u0627\u0644\u0623\u062e\u0637\u0627\u0621\u060c<br \/>\n\u0648\u062a\u062d\u062f\u064a\u062f \u0643\u0641\u0627\u0621\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0623\u064a\u0636\u0627 \u0641\u0631\u0635 \u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/p>\n<p><strong>\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u0629<br \/>\n<\/strong><strong>Management<\/strong> <strong>Assessment<\/strong> :<\/p>\n<p>\u0628\u062f\u0648\u0646 \u0627\u0644\u0642\u064a\u0627\u0633 \u0644\u0627 \u062a\u0648\u062c\u062f \u0637\u0631\u064a\u0642\u0629 \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u062a\u062d\u0642\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0636\u0627\u0641\u0629 \u0644\u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0623\u0648 \u0623\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u062a\u0639\u0645\u0644 \u0628\u0643\u0641\u0627\u0621\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a \u0644\u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629:<\/strong><\/p>\n<p>\u064a\u0639\u062a\u0628\u0631 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0647\u0648 \u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a \u0644\u0644\u0631\u0642\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0630\u064a \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642\u0647\u0627\u060c \u0648\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u063a\u0627\u0644\u0628\u0627 \u0645\u0627 \u062a\u062a\u0645 \u0633\u0646\u0648\u064a\u0627 \u0648\u0644\u0643\u0646 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u062a\u0643\u0648\u0646 \u0631\u0628\u0639 \u0633\u0646\u0648\u064a\u0629 \u060c \u0648\u0642\u062f \u062a\u062a\u0643\u0631\u0631 \u0643\u062b\u064a\u0631\u0627. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0631\u0643\u0632 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0639\u062f\u062f \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0630\u064a\u0646 \u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0629. \u0648\u062a\u0639\u0645\u0644 \u0646\u0638\u0645 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0639\u0644\u0649 \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0644\u0648\u062d\u062f\u0627\u062a \u0628\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0633\u0627\u0628\u0642\u060c \u0623\u0648 \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u062a\u062d\u0642\u0642\u0629 \u0628\u0627\u0644\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629. \u0648\u0646\u062a\u064a\u062c\u0629 \u0644\u0623\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0647\u0627 \u0623\u0628\u0639\u0627\u062f \u0645\u062a\u0639\u062f\u062f\u0629 \u0623\u062f\u0649 \u0647\u0630\u0627 \u0625\u0644\u0649 \u062e\u0644\u0642 \u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0646\u0638\u0627\u0645 \u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0631\u0642\u0627\u0628\u0629. \u0648\u0642\u062f \u0627\u0633\u062a\u062e\u062f\u0645\u062a \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u0631\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u062d\u0644\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0648\u0644\u0643\u0646 \u0641\u064a \u0638\u0644 \u0646\u0638\u0645 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u063a\u0627\u0644\u0628\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0639\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u063a\u064a\u0631 \u062f\u0642\u064a\u0642\u0629\u060c \u0648\u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0648\u0627\u0644\u062a\u0644\u0627\u0639\u0628 \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u064a\u062c\u0628 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u062f\u0648\u0631\u064a\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a . (8)<\/p>\n<p>\u0648\u0644\u0645 \u064a\u0643\u0646 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062d\u0643\u0648\u0645\u064a \u0628\u0639\u064a\u062f\u0627 \u0639\u0646 \u0643\u0644 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062b\u060c \u062d\u064a\u062b \u0623\u062f\u062a \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062d\u062f\u062b\u062a \u0641\u064a \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0639\u0634\u0631 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0644\u0644\u0642\u0631\u0646 \u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u0648\u0638\u0647\u0648\u0631 \u0645\u0627 \u0633\u0645\u0649 \u0628\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629New Public Management (N P M) \u0648 \u0627\u0644\u0630\u064a \u0646\u0627\u062f\u0649 \u0628\u062a\u0637\u0628\u064a\u0642 \u0645\u0641\u0627\u0647\u064a\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u060c \u0645\u0645\u0627 \u0623\u062f\u0649 \u0625\u0644\u0649 \u0627\u0646\u062a\u0642\u0627\u0644 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0625\u0644\u0649 \u0627\u0644\u062d\u0643\u0648\u0645\u0629. \u0641\u0625\u0630\u0627 \u0643\u0627\u0646 \u0639\u0635\u0631 \u0627\u0644\u0633\u062a\u064a\u0646\u0627\u062a \u0647\u0648 \u0639\u0635\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 The Era of Marketing . \u0648\u0639\u0635\u0631 \u0627\u0644\u062b\u0645\u0627\u0646\u064a\u0646\u0627\u062a \u0647\u0648 \u0639\u0635\u0631 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u062c\u0648\u062f\u0629 The Era of Quality Initiatives . \u0648\u0639\u0635\u0631 \u0627\u0644\u062a\u0633\u0639\u064a\u0646\u0627\u062a \u0647\u0648 \u0639\u0635\u0631 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 The Era of Customer Service. \u0641\u064a\u0628\u062f\u0648 \u0623\u0646 \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062c\u062f\u064a\u062f \u0647\u0648 \u0639\u0635\u0631 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 The Era of Performance Measurement .<\/p>\n<p>\u0648\u064a\u0631\u0649 \u0627\u0644\u0628\u0639\u0636 \u0623\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u062a\u062d\u0648\u0644 \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0639\u062f Counting \u0625\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 Accounting \u0648\u0627\u0644\u0622\u0646 \u0625\u0644\u0649 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621.(9)<\/p>\n<p>\u0648\u064a\u0631\u0643\u0632 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0627\u0644\u064a \u0645\u062b\u0644 \u0645\u0639\u062f\u0644 \u062f\u0648\u0631\u0627\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u0644\u0631\u0628\u062d\u060c \u0627\u0644\u062f\u064a\u0648\u0646\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0639\u062f\u062f \u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0639\u062f\u062f \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0630\u064a\u0646 \u062d\u0635\u0644\u0648\u0627 \u0639\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0627\u062a. \u0648\u0639\u0644\u0649 \u0647\u0630\u0627 \u0641\u0625\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0644\u0627 \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u0644\u0643\u0641\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u064a\u0648\u0645. \u0641\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0644\u064a\u0633\u062a \u0641\u0642\u0637 \u0644\u0645\u0639\u0631\u0641\u0629 \u0643\u0645\u064a\u0629 \u0627\u0644\u0631\u0628\u062d \u0623\u0648 \u0627\u0644\u062e\u0633\u0627\u0631\u0629 \u0623\u0648 \u0639\u062f\u062f \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0644\u0643\u0646 \u0623\u064a\u0636\u0627 \u0644\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0645\u062d\u0631\u0643\u0629 \u0648\u0631\u0627\u0621 \u0646\u062c\u0627\u062d \u0623\u0648 \u0641\u0634\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0648\u0645\u0646 \u0647\u0646\u0627 \u0641\u0625\u0646 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a\u0629 \u0648\u062d\u062f\u0647\u0627 \u0644\u0627 \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u0644\u0647\u0627 \u0639\u0644\u0627\u0642\u0629 \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u064a\u062f\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0627\u0644\u062c\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0641\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u0627 \u062a\u0624\u062f\u0649 \u0628\u062f\u0631\u062c\u0629 \u0643\u0627\u0641\u064a\u0629 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0631\u0636\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0648\u062a\u0642\u0644\u064a\u0635 \u062f\u0648\u0631\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u060c \u0648\u062d\u062b \u062f\u0627\u0641\u0639\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646. \u0648\u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0647\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0648\u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0627\u0644\u064a \u0647\u0648 \u0646\u062a\u064a\u062c\u0629 \u0645\u0646\u0637\u0642\u064a\u0629 \u0644\u0644\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0641\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0641\u064a \u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0644\u0623\u062f\u0627\u0621 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0642\u064a\u0627\u0633\u060c \u0648\u062a\u0642\u064a\u0633 \u0628\u062f\u0631\u062c\u0629 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/p>\n<p>\u0648\u0641\u0649 \u0638\u0644 \u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0627\u0644\u0630\u064a \u064a\u0648\u0627\u062c\u0647 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0647\u0630\u0647 \u0627\u0644\u0623\u064a\u0627\u0645\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0647\u0645 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0643\u0643\u0644\u060c \u0648\u062e\u0627\u0635\u0629 \u0644\u0623\u0646 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0628\u064a\u0626\u0629 \u0645\u062a\u063a\u064a\u0631\u0629 \u0648\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u0645\u0642\u0627\u0628\u0644\u0629 \u0627\u0644\u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0644\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629\u060c \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0628\u0646\u0627\u0621 \u0646\u0638\u0627\u0645 `\u0630\u0627\u062a\u064a \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u0639\u0644\u0649 \u0647\u0630\u0627 \u0641\u0647\u0649 \u0641\u064a \u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u062e\u0627\u0631\u062c\u064a\u060c \u0645\u062b\u0644 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646. \u0648\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0641\u064a \u062d\u0627\u062c\u0629 \u0644\u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u0624\u062f\u0649 \u0625\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u064a\u0643\u0648\u0646 \u0644\u0647\u0627 \u062a\u0623\u062b\u064a\u0631 \u0623\u0648 \u0642\u064a\u0645\u0629 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0648\u064a\u0623\u062a\u064a \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0644\u0644\u062a\u0639\u0644\u0645 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0648\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u062c\u0648\u0647\u0631\u064a \u0648\u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062c\u064a\u062f.(10)<\/p>\n<p>\u0648\u0646\u0645\u0627\u0630\u062c \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0628\u062f\u0623\u062a \u0639\u0627\u0645 1915 \u0628\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u060c \u0648\u0645\u0646 \u0623\u0634\u0647\u0631 \u0647\u0630\u0647 \u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0646\u0645\u0648\u0630\u062c \u0634\u0631\u0643\u0629 DUPONT \u0627\u0644\u0630\u064a \u064a\u0642\u064a\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0648 \u0642\u062f \u0627\u0646\u062a\u0634\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u062f\u0648\u0644\u060c \u0648\u0644\u0643\u0646 \u0645\u0639 \u0627\u0644\u062a\u0637\u0648\u0631 \u0648\u0638\u0647\u0648\u0631 \u062a\u062d\u062f\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0638\u0647\u0631\u062a \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0646\u0645\u0627\u0630\u062c \u062c\u062f\u064a\u062f\u0629. (11)<\/p>\n<p>\u0648\u0642\u062f \u062d\u062f\u062b \u062a\u0637\u0648\u0631 \u0643\u0628\u064a\u0631 \u0641\u064a \u0645\u062c\u0627\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0632\u0646\u0629 \u0628\u0647\u062f\u0641 \u062f\u0639\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629. \u0648\u0631\u0643\u0632\u062a \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0644\u0649 \u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u060c \u0648\u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0648\u0627\u0644\u0648\u0642\u062a\u060c \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u0648 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0641\u064a \u062a\u0631\u0634\u064a\u062f \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0628\u0631\u0627\u0645\u062c. \u0648\u064a\u062c\u0628 \u0623\u0646 \u0646\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0623\u0646 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u064a\u0633 \u062c\u062f\u064a\u062f\u0627. (12)<\/p>\n<p>\u0648\u064a\u0639\u0648\u062f \u062a\u0627\u0631\u064a\u062e \u0623\u0648\u0644 \u0643\u062a\u0627\u0628\u0629 \u0639\u0644\u0645\u064a\u0629 \u0639\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0625\u0644\u0649 \u0639\u0627\u0645 1938 \u0648\u0630\u0644\u0643 \u0639\u0646\u062f\u0645\u0627 \u0646\u0634\u0631\u062a \u0625\u062d\u062f\u0649 \u0627\u0644\u0647\u064a\u0626\u0627\u062a International City Management Association (ICMA) \u0645\u0642\u0627\u0644\u0629 \u0628\u0639\u0646\u0648\u0627\u0646 &#8221; \u0642\u064a\u0627\u0633 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0627\u062a: \u0627\u0633\u062a\u0642\u0635\u0627\u0621 \u0644\u0627\u0642\u062a\u0631\u0627\u062d \u0623\u0633\u0644\u0648\u0628 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u0629&#8221; \u060c \u0648\u0643\u0627\u0646 \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0623\u0648\u0644 \u0627\u0644\u0630\u064a \u0646\u0627\u0642\u0634 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629 \u0644\u0642\u064a\u0627\u0633 \u0639\u062f\u062f \u0645\u0646 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0627\u062a. (13)<\/p>\n<p>\u0643\u0645\u0627 \u0634\u0647\u062f \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0647\u062a\u0645\u0627\u0645 \u0643\u0628\u064a\u0631 \u0641\u064a \u0627\u0644\u062e\u0645\u0633\u064a\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u0633\u062a\u064a\u0646\u064a\u0627\u062a \u0648\u0630\u0644\u0643 \u0639\u0646\u062f\u0645\u0627 \u0627\u0633\u062a\u062e\u062f\u0645\u062a \u0634\u0631\u0643\u0629 RAND \u0628\u0648\u0644\u0627\u064a\u0629 \u0643\u0627\u0644\u064a\u0641\u0648\u0631\u0646\u064a\u0627 \u0645\u0627 \u064a\u0639\u0631\u0641 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u0638\u0645 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062f\u0641\u0627\u0639 \u0628\u0647\u0627. \u0648\u0647\u0630\u0627 \u0623\u062f\u0649 \u0625\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0646\u0638\u0645 \u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0648\u0627\u0644\u0645\u0648\u0627\u0632\u0646\u0627\u062a\u060c \u0648\u0642\u062f \u0627\u0633\u062a\u062e\u062f\u0645 \u0646\u0638\u0627\u0645 \u0627\u0644\u0642\u064a\u0627\u0633 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0641\u064a \u0627\u0644\u0646\u0648\u0627\u062d\u064a \u0627\u0644\u0639\u0633\u0643\u0631\u064a\u0629 \u062b\u0645 \u0628\u0639\u062f \u0630\u0644\u0643 \u0641\u064a \u0627\u0644\u0623\u0645\u0648\u0631 \u063a\u064a\u0631 \u0627\u0644\u0639\u0633\u0643\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0641\u064a\u062f\u0631\u0627\u0644\u064a\u0629 \u0639\u0644\u0649 \u064a\u062f \u0627\u0644\u0631\u0626\u064a\u0633 Lyndon Johnson \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0633\u062a\u064a\u0646\u064a\u0627\u062a.(14)<br \/>\n\u0648\u0641\u0649 \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0633\u0628\u0639\u064a\u0646\u064a\u0627\u062a \u0638\u0647\u0631\u062a \u0645\u062d\u0627\u0648\u0644\u0627\u062a \u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u0641\u0649 \u062a\u0644\u0643 \u0627\u0644\u0641\u062a\u0631\u0629 \u062d\u062f\u062b \u062a\u0639\u0627\u0648\u0646 \u0628\u064a\u0646 Urban Institute and ICMA \u0644\u062a\u0642\u062f\u064a\u0645 \u0643\u062a\u0627\u0628\u064a\u0646 \u0628\u0647\u062f\u0641 \u062a\u0642\u062f\u064a\u0645 \u0634\u0643\u0644 \u0639\u0644\u0645\u064a \u0648\u0639\u0645\u0644\u064a \u0644\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0647\u062a\u0645 \u0628\u062a\u062c\u0645\u064a\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062d\u0644\u0649.<\/p>\n<p>\u0648\u0641\u0649 \u0627\u0644\u062b\u0645\u0627\u0646\u064a\u0646\u064a\u0627\u062a \u062a\u0645\u062a \u062a\u062c\u0631\u0628\u0629 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062e\u0627\u0635 \u0639\u0631\u0641\u062a \u0628\u0627\u0633\u0645 \u062d\u0631\u0643\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629\u060c \u0639\u0644\u0649 \u0627\u0639\u062a\u0628\u0627\u0631 \u0623\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u064a\u0647\u062a\u0645 \u0628\u0623\u0641\u0643\u0627\u0631 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u0631\u0636\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0648\u0645\u0646\u0630 \u0627\u0644\u062b\u0645\u0627\u0646\u064a\u0646\u064a\u0627\u062a \u0648\u0628\u062f\u0623 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0643\u0645\u064a \u0648\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u063a\u064a\u0631 \u0627\u0644\u0643\u0645\u064a\u0629 \u0625\u0644\u0649 \u0639\u0646\u0627\u0635\u0631 \u0643\u0645\u064a\u0629 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647\u0627. \u0648\u0642\u062f \u0623\u0634\u0627\u0631 \u0625\u0644\u0649 \u0630\u0644\u0643 George S. Odiorne \u0641\u064a \u0639\u0627\u0645 1987\u060c \u0648\u0631\u0643\u0632 \u0639\u0644\u0649 \u0636\u0631\u0648\u0631\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0638\u0645 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0643\u0645\u064a\u0629\u060c \u0648\u0630\u0643\u0631 \u0623\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u062a\u0643\u0648\u0646 \u0646\u062a\u064a\u062c\u0629 \u0644\u0639\u062f\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u0648\u0627\u062d\u064a \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0639\u062f\u0645 \u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0648\u0623\u0646\u0647 \u064a\u062c\u0628 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631 \u0641\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0646\u0638\u0631\u0627 \u0644\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629. (15)<\/p>\n<p>\u0648\u0642\u062f \u0627\u0647\u062a\u0645\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0628\u062a\u0637\u0648\u064a\u0631 \u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0646\u0638\u0631\u0627 \u0644\u0644\u062d\u0627\u062c\u0629 \u0627\u0644\u0645\u0644\u062d\u0629 \u0625\u0644\u0649 \u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0645\u0646\u0638\u0645 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0647\u0627. \u0648\u0642\u062f \u0632\u0627\u062f \u0647\u0630\u0627 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062a\u0637\u0648\u064a\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u062a\u064a \u0634\u0647\u062f\u062a \u0638\u0647\u0648\u0631 \u062d\u0631\u0643\u0629 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0639 \u0641\u064a \u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a.(16)<\/p>\n<p>\u0648\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u062a\u062c\u0627\u0647 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a\u060c \u0648\u0627\u062c\u0647\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0635\u0639\u0648\u0628\u0627\u062a \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u062d\u062a\u0649 \u062a\u0643\u0648\u0646 \u0643\u0627\u0641\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0623\u0648 \u0627\u0644\u0623\u0646\u0634\u0637\u0629. \u0648\u0641\u0649 \u0643\u062a\u0627\u0628 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u062e\u062a\u0631\u0627\u0639 \u0648\u0627\u0644\u0630\u064a \u0635\u062f\u0631 \u0639\u0627\u0645 1993 \u0623\u0634\u0627\u0631\u0627 Osborne and Gaebler \u0625\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0648\u0627\u0637\u0646 \u0648\u0627\u0644\u0623\u062d\u0632\u0627\u0628 \u0627\u0644\u0628\u0631\u0644\u0645\u0627\u0646\u064a\u0629 \u0641\u064a \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0639\u0645\u0644\u064a\u0629<br \/>\n\u0627\u0644\u0642\u064a\u0627\u0633. \u0641\u0627\u0644\u0623\u062d\u0632\u0627\u0628 \u0625\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0644\u062f\u064a\u0647\u0627 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0643\u0627\u0641\u064a\u0629 \u0641\u0625\u0646 \u0642\u0631\u0627\u0631\u0647\u0627 \u064a\u0643\u0648\u0646 \u063a\u064a\u0631 \u0633\u0644\u064a\u0645. \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0647\u0648 \u0648\u0633\u064a\u0644\u0629 \u0644\u0646\u0642\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0625\u0644\u0649 \u0645\u062a\u062e\u0630\u064a \u0627\u0644\u0642\u0631\u0627\u0631.<\/p>\n<p>\u0641\u0641\u064a \u0639\u0627\u0645 1993 \u062a\u0628\u0646\u0649 \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0643\u0648\u0645\u064a \u0644\u0644\u062d\u0643\u0648\u0645\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 Government Performance and Results Act \u0648\u0646\u0627\u0626\u0628 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a Al Gore \u0639\u0645\u0644\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u0642\u062f \u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0641\u064a \u0648\u0636\u0639 \u0623\u0633\u0627\u0633 \u0644\u062a\u0642\u0648\u064a\u0629 \u062c\u0647\u0648\u062f \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0641\u064a\u062f\u0631\u0627\u0644\u064a\u0629 \u0628\u0647\u062f\u0641 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u0642\u062f \u0627\u0646\u062a\u0634\u0631 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a \u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0643\u0627\u0646 \u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0642\u064a\u0627\u0633 \u0645\u0646\u0635\u0628\u0627 \u0639\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u0639\u0645\u0644 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0644\u064a\u0633 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0648\u062a\u0628\u064a\u0646 \u0645\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u062a \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0648\u0642\u062a \u0623\u0646 50% \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0637\u0648\u0631\u062a \u0646\u0638\u0645 \u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u0647\u0627.(17)<\/p>\n<p>\u0648\u0645\u0646\u0630 \u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a \u0632\u0627\u062f \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0630\u064a \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u063a\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u060c \u0648\u0630\u0644\u0643 \u0646\u062a\u064a\u062c\u0629 \u0644\u0644\u0642\u0635\u0648\u0631 \u0627\u0644\u0630\u064a \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0641\u0642\u0637\u060c \u0646\u0638\u0631\u0627 \u0644\u0623\u0646\u0647\u0627 \u0644\u0627 \u062a\u0642\u062f\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0633\u0627\u0639\u062f \u0645\u062a\u062e\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0648\u0645\u0646 \u0647\u0646\u0627 \u0642\u062f\u0645 Kaplan and Norton \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0643\u0623\u062f\u0627\u0629 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0642\u064a\u0627\u0633 \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629. (18)<\/p>\n<p>\u0648\u0644\u0642\u062f \u0628\u062f\u0623\u062a \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062f\u0648\u0644 \u0645\u062b\u0644 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0648\u0628\u0631\u064a\u0637\u0627\u0646\u064a\u0627 \u0648\u063a\u064a\u0631\u0647\u0645 \u0641\u064a \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0643\u0648\u0645\u064a, \u0641\u0641\u064a \u0639\u0627\u0645 2000 \u0623\u0635\u0628\u062d\u062a \u0639\u0645\u0644\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0637\u0644\u0628\u0627 \u0636\u0631\u0648\u0631\u064a\u0627 \u0641\u064a \u0643\u0644 \u062c\u0647\u0629 \u062d\u0643\u0648\u0645\u064a\u0629 \u0641\u064a\u062f\u0631\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0637\u0628\u0642\u0627 \u0644\u0642\u0627\u0646\u0648\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0630\u064a \u0635\u062f\u0631 \u0639\u0627\u0645 1993. \u0643\u0645\u0627 \u0637\u0628\u0642 \u0647\u0630\u0627 \u0627\u0644\u0645\u062f\u062e\u0644 \u0641\u064a \u0628\u0631\u064a\u0637\u0627\u0646\u064a\u0627\u060c \u0641\u0645\u0646\u0630 \u0623\u0628\u0631\u064a\u0644 2000 \u0623\u0635\u0628\u062d\u062a \u0639\u0645\u0644\u064a\u0629 \u0642\u064a\u0627\u0633<br \/>\n\u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0625\u062c\u0628\u0627\u0631\u064a\u0629 \u0641\u064a \u0643\u0644 \u0627\u0644\u0647\u064a\u0626\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0627\u0644\u0628\u0631\u064a\u0637\u0627\u0646\u064a\u0629. \u0648\u064a\u0639\u0643\u0633 \u0647\u0630\u0627 \u0628\u0627\u0644\u0637\u0628\u0639 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0648\u062a\u0648\u0642\u0639\u0627\u062a \u062f\u0627\u0641\u0639\u064a \u0627\u0644\u0636\u0631\u0627\u0626\u0628 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0636\u0631\u0648\u0631\u0629 \u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629 \u0648\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0645\u062f\u0649 \u0641\u0627\u0639\u0644\u064a\u0629 \u0648\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u062d\u0643\u0648\u0645\u064a.(19)<br \/>\n<strong>\u062f\u0648\u0627\u0641\u0639 \u062a\u0637\u0648\u064a\u0631 \u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong> <strong>\u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629:<\/strong><\/p>\n<p>\u062a\u0642\u0648\u0645 \u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u060c \u062e\u0627\u0635\u0629 \u0641\u064a\u0645\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0633\u0648\u0627\u0647\u0627 \u0645\u0646 \u0642\u0637\u0627\u0639\u0627\u062a \u062a\u0642\u062f\u064a\u0645\u0647\u060c \u0643\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062f\u0641\u0627\u0639 \u0648\u0627\u0644\u0623\u0645\u0646 \u0627\u0644\u062f\u0627\u062e\u0644\u064a \u0648\u0627\u0644\u0642\u0636\u0627\u0621 \u0648\u0630\u0644\u0643 \u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649. \u0648\u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u0643\u062a\u0646\u0641 \u0627\u0644\u063a\u0645\u0648\u0636 \u0627\u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0648\u0635\u0641\u064a \u0644\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0647\u0648 \u0645\u0646 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0636\u064a\u0627\u0639 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u062d\u064a\u062b \u0623\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u063a\u064a\u0631 \u0645\u0642\u0627\u0633\u0647 \u0628\u0635\u0648\u0631\u0629 \u0643\u0645\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u0648\u0630\u0644\u0643 \u0641\u064a\u0645\u0627 \u064a\u0645\u0643\u0646 \u0642\u064a\u0627\u0633\u0647 \u0643\u0645\u064a\u0627\u064b. \u0644\u0630\u0627 \u0641\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0628\u0646\u064a \u0623\u0633\u0627\u0633\u0627 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0643\u0645\u064a \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u064a \u0645\u0639 \u0627\u0644\u0623\u062e\u0630 \u0641\u064a \u0627\u0644\u062d\u0633\u0628\u0627\u0646 \u0627\u062b\u0631 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0648\u0635\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0635\u0639\u0628 \u0625\u062e\u0636\u0627\u0639\u0647\u0627 \u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0643\u0645\u064a.<\/p>\n<p>\u0623\u064a\u0636\u0627 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062f\u0627\u0639\u064a\u0629 \u0644\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0643\u0648\u0645\u064a -\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0646\u062f\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0645\u062d\u062f\u0648\u062f\u064a\u062a\u0647\u0627- \u0645\u0627 \u062a\u0645 \u0627\u0633\u062a\u062d\u062f\u0627\u062b\u0647 \u0645\u0646 \u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062f\u0648\u0644 \u0643\u0633\u064a\u0627\u0633\u0629 \u0627\u0644\u062e\u0635\u062e\u0635\u0629 (Privatization)\u060c \u0648\u0627\u0646\u062a\u0647\u0627\u062c \u0645\u0646\u0647\u062c \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a<br \/>\n\u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0630\u0644\u0643 \u0645\u0635\u0627\u062d\u0628\u0627 \u0644\u062a\u0646\u0641\u064a\u0640\u0640\u0630 \u0645\u0627 \u062a\u0645\u0644\u064a\u0647 \u0627\u0644\u0627\u062a\u0641\u0627\u0642\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0640\u0629 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0648\u0627\u0644\u062a\u0639\u0631\u064a\u0641\u0627\u062a (GATT) \u0648\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 (WTO) \u0641\u064a \u0638\u0644 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0627\u0644\u062c\u062f\u064a\u062f (Globalization) \u0645\u0635\u0627\u062d\u0628\u0627 \u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0648\u062b\u0648\u0631\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0648\u0645\u0641\u0647\u0648\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0643\u0644\u064a\u0629 (TQM) \u0628\u0643\u0627\u0641\u0629 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a.(20)<\/p>\n<p>\u0643\u0645\u0627 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0642\u0637\u0627\u0639\u0627\u062a \u0622\u062e\u0631\u064a \u062a\u0623\u062b\u0631\u062a \u0628\u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u060c \u0645\u0646\u0647\u0627 \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0642\u0637\u0627\u0639 \u0627\u0644\u0635\u062d\u0629 \u062d\u064a\u062b \u0628\u062f\u0623 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 \u0646\u0638\u0645 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u0644\u0623\u0646 \u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u064a \u0625\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647\u0627 \u0641\u064a \u062e\u0644\u0627\u0644 \u0627\u0644\u062b\u0644\u0627\u062b\u064a\u0646 \u0633\u0646\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0644\u0645 \u062a\u062a\u063a\u064a\u0631 \u0648 \u0643\u0627\u0646\u062a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062b\u0644\u0627\u062b\u0629 \u0645\u0643\u0648\u0646\u0627\u062a \u0641\u0642\u0637 \u0641\u064a \u0627\u0644\u0642\u064a\u0627\u0633\u060c \u0648\u0647\u0649 \u0627\u0644\u0647\u064a\u0643\u0644 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0641\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0647\u064a\u0643\u0644 \u0643\u0627\u0646\u062a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649<br \/>\n\u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0648\u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0627\u062a\u060c \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0643\u0627\u0646\u062a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0642\u062f\u0631\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0645. \u0623\u0645\u0627 \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0641\u0643\u0627\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0623\u062c\u0644 \u0648\u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 \u0644\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0641\u064a \u0638\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.(21)<\/p>\n<p>\u0623\u064a\u0636\u0627 \u0647\u0646\u0627\u0643 \u0639\u0627\u0645\u0644\u0627\u0646 \u0623\u0633\u0627\u0633\u064a\u0627\u0646 \u0648\u0631\u0627\u0621 \u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0641\u064a \u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0647\u0645\u0627: (22)<\/p>\n<p><strong>\u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0623\u0648\u0644<\/strong>: \u062a\u0632\u0627\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0646\u062d\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u063a\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u062a\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629\u060c \u0641\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u063a\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0625\u0644\u0627 \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0644\u0627 \u064a\u0639\u062a\u0628\u0631 \u062d\u062f\u064a\u062b\u0627\u060c \u0641\u0642\u062f \u062a\u0645 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a\u0647 \u0645\u0646\u0630 \u0627\u0644\u0633\u0628\u0639\u064a\u0646\u064a\u0627\u062a\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u0643\u0628\u064a\u0631 \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0643\u0627\u0646 \u0641\u064a \u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a.<br \/>\n<strong>\u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u062b\u0627\u0646\u064a<\/strong>: \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0623\u0635\u0628\u062d\u062a \u0639\u0645\u0644\u064a\u0629 \u0645\u0647\u0645\u0629 \u0641\u064a \u0643\u0644 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0641\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0628\u062f\u0623\u062a \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0646\u0638\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0639\u0643\u0633 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0641\u064a \u0643\u0644<br \/>\n\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<p>\u064a\u062a\u0628\u064a\u0646 \u0645\u0646 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0627\u062a\u062c\u0627\u0647\u0627 \u0645\u062a\u0632\u0627\u064a\u062f\u0627 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062e\u0644\u0642 \u062a\u0643\u0627\u0645\u0644 \u0628\u064a\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062e\u0644\u0642 \u0639\u0644\u0627\u0642\u0629 \u0642\u0648\u064a\u0629 \u0628\u064a\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u064a \u063a\u0627\u0644\u0628\u0627 \u0645\u0627 \u064a\u0639\u0628\u0631 \u0639\u0646\u0647\u0627 \u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a. \u0648\u062d\u0627\u0644\u064a\u0627 \u064a\u0639\u062a\u0628\u0631 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0645\u0646 \u0623\u0634\u0647\u0631 \u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a.<\/p>\n<p>\u0623\u064a\u0636\u0627 \u062a\u062a\u062c\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0625\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0647\u0627 \u0628\u0633\u0628\u0628 \u062a\u0639\u062f\u062f \u0648\u062a\u062f\u0627\u062e\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0628\u0631 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0647\u0630\u0627 \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u0639\u0642\u062f \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0641\u064a \u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0648\u062a\u0639\u062f\u062f \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627.(23)<\/p>\n<p>\u0648\u0639\u0645\u0648\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u0648\u0644 \u0623\u0646 \u0639\u0645\u0644\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0643\u0645\u064a \u0645\u0646 \u0627\u0644\u0642\u0636\u0627\u064a\u0627 \u0627\u0644\u0645\u0647\u0645\u0629 \u0648\u0627\u0644\u0645\u0644\u062d\u0629 \u0627\u0644\u062a\u064a \u0627\u0647\u062a\u0645\u062a \u0628\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a\u060c \u0648\u062e\u0627\u0635\u0629 \u0641\u064a \u0638\u0644 \u0639\u062f\u0645 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0647\u0630\u0647 \u0627\u0644\u0623\u064a\u0627\u0645. \u0643\u0645\u0627 \u062a\u0631\u062c\u0639 \u0623\u0647\u0645\u064a\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0643\u0645\u064a \u0625\u0644\u0649 \u0627\u0644\u062a\u063a\u064a\u0631 \u0641\u064a \u062f\u0648\u0631 \u0627\u0644\u062f\u0648\u0644\u0629 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0625\u0644\u0649 \u062a\u0648\u0633\u064a\u0639 \u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0648\u0627\u0644\u062a\u0645\u0643\u064a\u0646 \u0648\u0627\u0644\u062a\u0648\u062c\u0647 \u0646\u062d\u0648 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0645\u062b\u0644 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629\u060c \u0641\u0647\u0630\u0647 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0641\u064a \u0638\u0644 \u0627\u0644\u0646\u0638\u0645 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0644\u0644\u062c\u0645\u0647\u0648\u0631.<\/p>\n<p><strong>\u062a\u0639\u0631\u064a\u0641 \u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0647:<\/strong><\/p>\n<p>\u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0622\u0644\u064a\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u062a\u0642\u062f\u0645 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u062a\u062c\u0627\u0647 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629. \u0648\u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u062f\u0645 \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u064a\u0639\u0628\u0631 \u0639\u0646\u0647 \u0641\u064a \u0634\u0643\u0644 \u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629. \u0648\u062a\u0639\u0631\u0641 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0628\u0623\u0646\u0647\u0627 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641.<\/p>\n<p>\u0648\u064a\u0639\u0631\u0641 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 Performance Measurement (PM) \u0628\u0623\u0646\u0647 \u0639\u0645\u0644\u064a\u0629 \u0627\u0643\u062a\u0634\u0627\u0641 \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u0644\u0643 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0631\u062a\u0628\u0637 \u0628\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a \u0648\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0628\u0647\u062f\u0641 \u062a\u0642\u064a\u064a\u0645 \u0645\u062f\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0636\u0631.(24)<\/p>\n<p><strong>\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621:<\/strong><strong>Performance<\/strong> <strong>Measurement<\/strong><\/p>\n<p>\u0647\u0648 \u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0638\u0645\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629. \u0648\u064a\u062a\u0636\u0645\u0646 \u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0639\u0627\u064a\u064a\u0631 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0644\u0623\u062f\u0627\u0621. \u0648\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0647\u0648 \u0623\u062f\u0627\u0629 \u0645\u0647\u0645\u0629 \u0644\u0644\u062d\u0643\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u0645\u0648\u0631\u060c \u0643\u0627\u0644\u0645\u0648\u0627\u0632\u064a\u0646 \u0648\u0627\u0644\u0645\u0643\u0627\u064a\u064a\u0644\u060c \u0648\u063a\u064a\u0631\u0647\u0627. \u0648\u0628\u062f\u0648\u0646 \u0645\u0642\u064a\u0627\u0633 \u0648\u0627\u0636\u062d \u0648\u0633\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0645\u0628\u0633\u0637 \u0648\u0645\u062a\u0641\u0642 \u0639\u0644\u064a\u0647\u060c \u0633\u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0623\u0645\u0648\u0631 \u0625\u0644\u0649 \u0627\u0644\u062a\u062f\u062e\u0644 \u0627\u0644\u0634\u062e\u0635\u064a \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u062d\u0643\u0645 \u0639\u0644\u0649<br \/>\n\u0627\u0644\u0623\u0645\u0648\u0631 \u0648\u062a\u0642\u064a\u064a\u0645\u0647\u0627\u060c \u062a\u0645\u0627\u0645\u0627\u064b \u0643\u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u0632\u062f\u0648\u062c\u0629\u060c \u0623\u0648 \u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u0632\u062f\u0648\u062c\u0629. \u0644\u0630\u0627 \u0641\u0625\u0646 \u0627\u0644\u0642\u0631\u0622\u0646 \u0642\u062f \u062a\u0648\u0639\u062f \u0645\u062b\u0644 \u0647\u0624\u0644\u0627\u0621 \u0628\u0623\u0634\u062f \u0627\u0644\u0648\u0639\u064a\u062f \u0641\u064a \u0633\u0648\u0631\u0629 \u0645\u0646 \u0633\u0648\u0631\u0647 \u0633\u0645\u064a\u062a \u0628\u0627\u0633\u0645 \u0647\u0624\u0644\u0627\u0621 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0623\u0648 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u0632\u062f\u0648\u062c\u0629 \u0648\u0647\u0645 &#8220;\u0627\u0644\u0645\u0637\u0641\u0641\u0648\u0646&#8221;. \u0648\u0630\u0644\u0643 \u0641\u064a \u0642\u0648\u0644 \u0627\u0644\u0644\u0647 \u062a\u0639\u0627\u0644\u0649 &#8220;\u0627\u0644\u0630\u064a\u0646 \u0625\u0630\u0627 \u0627\u0643\u062a\u0627\u0644\u0648\u0627 \u0639\u0644\u0649 \u0627\u0644\u0646\u0627\u0633 \u064a\u0633\u062a\u0648\u0641\u0648\u0646\u060c \u0648\u0625\u0630\u0627 \u0643\u0627\u0644\u0648\u0647\u0645 \u0623\u0648 \u0648\u0632\u0646\u0648\u0647\u0645 \u064a\u062e\u0633\u0631\u0648\u0646\u060c \u0623\u0644\u0627 \u064a\u0638\u0646 \u0623\u0648\u0644\u0626\u0643 \u0623\u0646\u0647\u0645 \u0645\u0628\u0639\u0648\u062b\u0648\u0646\u060c \u0644\u064a\u0648\u0645 \u0639\u0638\u064a\u0645\u060c \u064a\u0648\u0645 \u064a\u0642\u0648\u0645 \u0627\u0644\u0646\u0627\u0633 \u0644\u0631\u0628 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0646&#8221;. \u0641\u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0647\u0646\u0627 \u0623\u0648 \u0627\u0644\u0645\u0643\u064a\u0627\u0644 \u0642\u062f \u0641\u0642\u062f \u0645\u0648\u0636\u0648\u0639\u064a\u062a\u0647\u060c \u0648\u0645\u0646 \u062b\u0645 \u0642\u062f\u0631\u062a\u0647 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u0633 \u0644\u0644\u062d\u0643\u0645 \u0627\u0644\u0635\u062d\u064a\u062d \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a.(25)<\/p>\n<p>\u0648\u062a\u062a\u0643\u0648\u0646 \u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0648\u0645\u0639\u0627\u064a\u064a\u0631\u060c \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0648\u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0628\u0647\u062f\u0641 \u062a\u062d\u0642\u064a\u0642 \u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0625\u0646\u062c\u0627\u0632 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0648\u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0636\u0631\u0648\u0631\u064a \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0623\u062e\u0637\u0627\u0621\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0644\u0625\u062d\u062f\u0627\u062b \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0638\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0627.<\/p>\n<p>\u0648\u0627\u0644\u0645\u062f\u062e\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u062a\u0637\u0648\u064a\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0647\u0648 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629 \u0648\u062a\u0648\u0635\u064a\u0644\u0647\u0627 \u0625\u0644\u0649 \u0627<strong>\u0644\u0623<\/strong>\u0641\u0631\u0627\u062f \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628. \u0625\u0630\u0627 \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0623\u0646 \u062a\u0642\u064a\u0633\u0647\u061f\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0623\u0646 \u062a\u0628\u062f\u0623 \u0628\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u062a\u0635\u0641 \u0648\u062a\u0639\u0643\u0633 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u062a\u0639\u0628\u0631 \u0639\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0648\u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a. \u0648\u064a\u062c\u0628 <strong>\u0623<\/strong>\u0646 \u062a\u062a\u0635\u0641 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u0635\u0645\u064a\u0645\u0647\u0627 \u0628\u0645\u0627 \u064a\u0644\u064a: (26)<\/p>\n<p>\u0623\u0646 \u062a\u0633\u062a\u062c\u064a\u0628 \u0644\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629. \u00a0\u062a\u0634\u062c\u0639 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0641\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u00a0\u00a0\u0625\u0639\u0637\u0627\u0621 \u0635\u0648\u0631\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0643\u0627\u0645\u0644\u0629 \u0648\u062f\u0642\u064a\u0642\u0629 \u0648\u0635\u0627\u062f\u0642\u0629 \u0639\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<br \/>\n\u00b7\u064a\u062a\u0636\u0645\u0646 \u0645\u0632\u064a\u062c \u0645\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<br \/>\n<strong>\u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621:<\/strong><strong>Performance Indicators<\/strong><strong><br \/>\n<\/strong>\u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0647\u0648 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 ( \u0645\u062b\u0644 \u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u062c\u0632\u0627\u0621 \u0627\u0644\u0645\u0639\u064a\u0628\u0629 \u0641\u064a \u0627\u0644\u0645\u0644\u064a\u0648\u0646 \u0645\u062b\u0644\u0627\u060c \u0648\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u062a\u0635\u0646\u064a\u0639) \u0648\u0627\u0644\u0630\u064a \u064a\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0643\u0644\u064a \u0623\u0648 \u0627\u0644\u062c\u0632\u0626\u064a\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0623\u062c\u0644 \u0627\u0644\u0642\u0635\u064a\u0631 \u0648\u0627\u0644\u0623\u062c\u0644 \u0627\u0644\u0637\u0648\u064a\u0644\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a ( \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0627\u0644\u062a\u0635\u0646\u064a\u0639\u060c \u0648\u0647\u0643\u0630\u0627) \u0648\u062a\u0642\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0643\u0643\u0644.<br \/>\n\u0648\u062a\u0639\u062a\u0628\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0647\u0649 \u0648\u0633\u0627\u0626\u0644 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0642\u062f\u0645 \u062a\u062c\u0627\u0647 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0623\u0648 \u0627\u0644\u0648\u062d\u062f\u0629\u060c \u0648\u062d\u064a\u0646\u0645\u0627 \u062a\u0631\u062a\u0628\u0637 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0628\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0639\u0648\u0627\u0645\u0644 \u0645\u0641\u0647\u0648\u0645\u0629\u060c \u0641\u0625\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0623\u0648 \u0623\u064a \u0648\u062d\u062f\u0629 \u0641\u064a\u0647\u0627 \u0623\u0648 \u062d\u062a\u0649 \u0639\u0645\u0644\u0627\u0621\u0647\u0627 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u064a\u0646 (\u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u0648\u0646 \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u0648\u0646 \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639)\u0639\u0644\u0649 \u062a\u0641\u0647\u0645 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f.<br \/>\n\u0643\u0645\u0627 \u064a\u0633\u0645\u062d \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0628\u062a\u062d\u062f\u064a\u062f \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0648\u0635\u064a\u0641 \u0645\u0627 \u064a\u0639\u062a\u0628\u0631 \u0623\u062f\u0627\u0621\u064b \u0645\u0646\u0627\u0633\u0628\u0627\u060c \u0648\u0645\u0627 \u0647\u0648 \u0644\u064a\u0633 \u0643\u0630\u0644\u0643. \u0648\u0628\u0627\u0633\u062a\u0639\u0645\u0627\u0644 \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0645\u062d\u062f\u062f \u0644\u0644\u0646\u062c\u0627\u062d\u060c \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0645\u062f\u064a\u0631\u0648\u0646 \u0645\u0643\u0627\u0641\u0623\u0629 \u0645\u0648\u0638\u0641\u064a\u0647\u0645 \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0645\u0646 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062c\u064a\u062f\u0629 \u0627\u0644\u0645\u0637\u0628\u0642\u0629 \u0641\u064a \u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.(28) <strong>\u0627\u062e\u062a\u064a\u0627\u0631 <\/strong><\/p>\n<p><strong>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633:<\/strong><br \/>\n\u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0627\u062a\u062e\u0627\u0630\u0647\u0627 \u0628\u062e\u0635\u0648\u0635 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u0647\u062f\u0641\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627. \u0648\u0645\u0646 \u0646\u0627\u062d\u064a\u0629 \u0623\u062e\u0631\u0649 \u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u062a\u0639\u0637\u0649 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0639\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0639\u0645\u0644 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0648\u062a\u0628\u062f\u0623 \u0639\u0645\u0644\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0627\u0626\u0645\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0645\u0643\u0646\u0629. \u0648\u062a\u0634\u064a\u0631 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062a\u064a \u064a\u0637\u0631\u062d\u0647\u0627 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 (\u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f\u0648\u0646) \u0623\u0646 \u0647\u0646\u0627\u0643 \u0633\u0628\u0639\u0629 \u0639\u0646\u0627\u0635\u0631 \u0636\u0631\u0648\u0631\u064a\u0629 \u064a\u062c\u0628 \u062a\u0648\u0627\u0641\u0631\u0647\u0627 \u0641\u064a \u0645\u0624\u0634\u0631<br \/>\n\u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0647\u0649: (29)<\/p>\n<ol>\n<li>\u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0630\u0627 \u0645\u0639\u0646\u0649 \u0648\u064a\u062d\u0642\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627.<\/li>\n<li>\u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0628\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/li>\n<li>\u062a\u062c\u0646\u0628 \u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633.<\/li>\n<li>\u062a\u0648\u0641\u064a\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u062a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u062f\u062b \u0641\u064a\u0645\u0627 \u0628\u0639\u062f.<\/li>\n<li>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629.<\/li>\n<li>\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u0646\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629.<\/li>\n<li>\u062a\u062e\u0641\u064a\u0636 \u062d\u062c\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062c\u0645\u0639\u0647\u0627.<\/li>\n<\/ol>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u0623\u0646\u0648\u0627\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629:<\/strong><\/p>\n<p>\u0631\u0643\u0632\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0641\u064a \u0645\u062c\u0627\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0646\u0648\u0639\u064a\u062a\u0647\u0627 \u0648\u0627\u0644\u0634\u0631\u0648\u0637 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u062a\u0648\u0627\u0641\u0631\u0647\u0627 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a. \u0648\u0647\u0646\u0627 \u064a\u0645\u0643\u0646 \u062a\u0642\u0633\u064a\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0642\u064a\u0627\u0633<br \/>\n\u0627\u0644\u0623\u062f\u0627\u0621 \u0625\u0644\u0649 \u0623\u0631\u0628\u0639 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0647\u0649: (30)<br \/>\n1- <strong>\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u062a\u0639\u0644\u0642 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 <\/strong><strong>Effectiveness<\/strong><br \/>\n\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631\u0647\u0627\u060c \u0648\u062a\u062a\u0648\u0642\u0641 \u062a\u0644\u0643 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0639\u0644\u0649 \u0637\u0628\u064a\u0639\u0629 \u0646\u0634\u0627\u0637 \u0648\u0623\u0647\u062f\u0627\u0641 \u0643\u0644 \u0648\u062d\u062f\u0629.<\/p>\n<p>2- <strong>\u0645\u0624\u0634\u0631\u0627\u062a\u062a\u062a\u0639\u0644\u0642 \u0628\u0643\u0641\u0627\u0621\u0629 <\/strong><strong>Efficiency<\/strong><\/p>\n<p>\u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0641\u064a \u0643\u0644 \u062c\u0647\u0627\u0632 \u062d\u0643\u0648\u0645\u0649\u060c \u062d\u064a\u062b \u062a\u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0646\u0633\u0628\u0629\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0625\u0644\u0649 \u0628\u0639\u0636 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u0649 \u064a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u062c\u0647\u0627\u0632.<br \/>\n\u0648\u064a\u0639\u0628\u0631 \u0630\u0644\u0643 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u0649 \u0639\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u0649 \u064a\u0642\u062f\u0645\u0647\u0627 \u0647\u0630\u0627 \u0627\u0644\u062c\u0647\u0627\u0632.<\/p>\n<p>3- <strong>\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u062a\u0639\u0644\u0642 \u0628\u0625\u0646\u062a\u0627\u062c\u064a\u0629 <\/strong><strong>Productivity<\/strong><br \/>\n\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u062c\u0647\u0627\u0632 \u0627\u0644\u062d\u0643\u0648\u0645\u0649\u060c \u0648\u064a\u0643\u0648\u0646 \u0630\u0644\u0643 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0628\u064a\u0646 \u0645\u062e\u0631\u062c\u0627\u062a \u0648\u0645\u062f\u062e\u0644\u0627\u062a \u062a\u0644\u0643 \u0627\u0644\u0648\u062d\u062f\u0627\u062a\u060c \u0648\u064a\u062a\u0641\u0642 \u0630\u0644\u0643 \u0645\u0639 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0627\u0644\u062c\u0632\u0626\u064a\u0629 \u0644\u0644\u0639\u0646\u0627\u0635\u0631.<br \/>\n4- <strong>\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u062a\u0639\u0644\u0642 \u0628\u0645\u0633\u062a\u0648\u0649 \u062c\u0648\u062f\u0629 <\/strong><strong>Quality<\/strong><br \/>\n\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0624\u062f\u0627\u0629 \u0641\u0649 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629. \u0648\u064a\u062a\u0636\u0645\u0646 \u0630\u0644\u0643 \u062a\u062d\u0644\u064a\u0644\u0627 \u0644\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0643\u0648\u0646 \u0645\u0646\u0647\u0627 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0635\u0641\u0629 \u0639\u0627\u0645\u0647 \u0648\u062c\u0648\u062f\u0629<br \/>\n\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0628\u0634\u0643\u0644 \u062e\u0627\u0635.<\/p>\n<p>\u0648\u064a\u0636\u064a\u0641 \u0627\u0644\u0628\u0639\u0636 \u0639\u0646\u0627\u0635\u0631 \u0623\u062e\u0631\u0649 \u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0645\u0646\u0647\u0627(31)<br \/>\n5- <strong>\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u062a\u0639\u0644\u0642 \u0628\u0648\u0642\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644 <\/strong><strong>Timelines<\/strong><br \/>\n\u0648\u0647\u0648 \u064a\u0642\u064a\u0633 \u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u0648\u0641\u0649 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u062d\u062f\u062f. \u0648\u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0647\u0646\u0627 \u064a\u0643\u0648\u0646 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644.<br \/>\n<strong>6-\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0623\u0645\u0627\u0646 <\/strong><strong>Safety<\/strong><\/p>\n<p>\u0648\u0647\u0648 \u064a\u0642\u064a\u0633 \u0643\u0641\u0627\u0621\u0629\u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0649 \u064a\u0639\u0645\u0644 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0627\u0645\u0644\u0648\u0646.<br \/>\n<strong>\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621:<\/strong><br \/>\n\u062a\u0639\u062a\u0628\u0631 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0636\u0631\u0648\u0631\u064a\u0629 \u0648\u0645\u0647\u0645\u0629 \u0641\u0647\u064a \u062a\u0633\u0645\u062d \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u062a\u0641\u0647\u0645 \u0645\u062f\u0649 \u062a\u0648\u0627\u0626\u0645\u0647\u0627 \u0645\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u062a\u0645\u0643\u0646\u0647\u0627 \u0645\u0646 \u0627\u0633\u062a\u0631\u062c\u0627\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. \u0648\u062a\u0639\u0631\u0641 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0623\u0646\u0647\u0627 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0631\u0636\u0627\u0621 \u0627\u0644\u0645\u0642\u0628\u0648\u0644 \u0639\u0646<br \/>\n\u0627\u0644\u0623\u062f\u0627\u0621.(32)<br \/>\n\u0641\u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0647\u0648 \u0645\u0627 \u064a\u062a\u0645 \u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647. \u0648\u0647\u0648 \u0627\u0644\u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0645\u062e\u0637\u0637 \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u0634\u0643\u0644 \u0643\u0645\u064a \u0631\u0642\u0645\u064a\u060c \u0648\u0647\u0648 \u0627\u0644\u0645\u0631\u0634\u062f \u0648\u0627\u0644\u0645\u0648\u062c\u0647 \u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u0636\u0628\u0637\u060c \u0648\u0627\u0644\u0625\u0635\u0644\u0627\u062d. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: \u062f\u0631\u062c\u0629 \u062d\u0631\u0627\u0631\u0629 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u060c \u0627\u0644\u0645\u0639\u064a\u0627\u0631: \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a \u0627\u0644\u0646\u0645\u0637\u064a \u0647\u0648 37 \u062f\u0631\u062c\u0629.<\/p>\n<p>\u0648\u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0647\u0648 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u0647\u0627 \u0647\u064a \u0627\u0644\u062a\u0631\u0645\u0648\u0645\u062a\u0631. \u0625\u0630\u0646 \u0641\u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0647\u0648 \u0645\u0627 \u064a\u062a\u0645 \u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u0647 \u0648\u0627\u0644\u0645\u0639\u064a\u0627\u0631 \u0647\u0648 \u0645\u0627 \u064a\u062a\u0645 \u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u064a\u0647 \u0648\u0627\u0644\u0631\u0627\u0628\u0637 \u0628\u064a\u0646\u0647\u0645\u0627 \u0648\u0627\u0636\u062d \u0648\u0642\u0648\u064a. \u062d\u064a\u062b \u062a\u062a\u0645 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u0627\u062b\u0646\u064a\u0646 \u0644\u062a\u062d\u062f\u062b \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0648\u0645\u0646 \u062b\u0645 \u0627\u0644\u062d\u0643\u0645 \u0627\u0644\u0635\u062d\u064a\u062d \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u062a\u0635\u062d\u064a\u062d\u064a\u0629 \u0623\u0648 \u062a\u0639\u0644\u064a\u0645\u064a\u0629 \u0645\u0645\u0627 \u0647\u0648 \u0625\u064a\u062c\u0627\u0628\u064a. \u0648\u0644\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u0648\u0627\u0635\u0641\u0627\u062a \u064a\u062c\u0628 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645<br \/>\n\u0628\u0647\u0627.(33)<\/p>\n<p><strong>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 <\/strong><strong>Metric<\/strong> <strong>Selection<\/strong><\/p>\n<p>\u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0647\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0648\u0644\u062a \u062a\u062d\u062f\u064a\u062f \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0623\u0631\u0628\u0639\u0629 \u0639\u0646\u0627\u0635\u0631 \u0631\u0626\u064a\u0633\u0629 \u064a\u062c\u0628 \u062a\u0648\u0627\u0641\u0631\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0648\u0647\u0649( (34)<\/p>\n<p>1- \u0623\u0646 \u062a\u0643\u0648\u0646 \u0646\u0627\u0628\u0639\u0629 \u0645\u0646 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<p>2- \u0623\u0646 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0637\u0648\u064a\u0631 \u0623\u0646\u0634\u0637\u0629 \u0648\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<p>3- \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0631\u0646\u0629 \u0648\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0641\u064a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u060c \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c<br \/>\n\u0648\u0627\u0644\u0628\u064a\u0626\u0629 \u0643\u0643\u0644. \u00a0\u00a0\u062a\u0639\u062a\u0645\u062f \u0641\u064a \u0627\u0644\u062a\u062d\u062f\u064a\u062f \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0639\u0644\u0649 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644. \u0648\u064a\u062c\u0628 \u0645\u0644\u0627\u062d\u0638\u0629 \u0623\u0646\u0647 \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u062f\u064a\u0631 \u064a\u062d\u0627\u0648\u0644 \u0623\u0646 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0639\u062f\u062f \u0643\u0628\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0644\u062a\u063a\u0637\u064a\u0629 \u0643\u0644 \u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0625\u0644\u0627 \u0623\u0646 \u0643\u062b\u064a\u0631\u0627 \u0645\u0646\u0647\u0627 \u064a\u0639\u0631\u0642\u0644 \u0645\u062a\u062e\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0648\u0630\u0644\u0643 \u0646\u062a\u064a\u062c\u0629 \u0644\u0639\u062f\u0645 \u0627\u0644\u0648\u0636\u0648\u062d.<\/p>\n<p><strong>\u0623\u0646\u0648\u0627\u0639 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621:<\/strong><strong>Types of Performance<\/strong> <strong>Metrics<\/strong><\/p>\n<p>\u0628\u0645\u062c\u0631\u062f \u062a\u062d\u062f\u064a\u062f \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0642\u062f\u0645 \u0648\u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0648\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u062a\u0633\u062a\u062e\u062f\u0645 \u0644\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0643\u0641\u0627\u0621\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0623\u0648 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u0648\u0627\u0631\u062f. \u0648\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0647\u064a \u0648\u0647\u0649 \u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0641\u0647\u0645 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<p>\u0648\u062a\u0634\u064a\u0631 \u0627\u0644\u0623\u062f\u0628\u064a\u0627\u062a \u0625\u0644\u0649 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u064a\u0645\u0643\u0646 \u062a\u0642\u0633\u064a\u0645\u0647\u0627 \u0641\u064a \u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629: (35)<\/p>\n<p><strong>\u0641\u0639\u0627\u0644\u064a\u0629\u0627\u0644\u062a\u0643\u0644\u0641\u0629 <\/strong>\u0648\u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f. \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0639\u0627\u062f\u0629 \u0645\u0627 \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0648\u062d\u062f\u0629\u060c \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0643\u0646\u0633\u0628\u0629 \u0645\u0646 \u0627\u0644\u0639\u0627\u0626\u062f\u060c \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0643\u0646\u0633\u0628\u0629 \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0648\u0627\u0632\u0646\u0629\u060c \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0625\u0644\u0649 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0645\u0648\u0627\u0632\u0646\u0629.<\/p>\n<ul>\n<li><strong>\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 <\/strong>\u0648\u0647\u0649 \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u0649 \u0648\u0642\u062a \u0645\u062d\u062f\u062f. \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0647\u0646\u0627 \u062a\u062a\u0636\u0645\u0646\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a ( \u0627\u0644\u0641\u0648\u0627\u062a\u064a\u0631 \u0648\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621) \u0641\u0649 \u0641\u062a\u0631\u0629 \u0645\u062d\u062f\u062f\u0629 \u0648\u062d\u062c\u0645 \u0627\u0644\u0639\u0645\u0644 ( \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u062e\u062f\u0645\u062a\u0647\u0645) \u0644\u0641\u062a\u0631\u0629 \u0645\u062d\u062f\u062f\u0629. \u0648\u0639\u0627\u062f\u0629 \u0645\u0627 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646\u060c \u0645\u062b\u0644 \u0633\u0627\u0639\u0627\u062a \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0644\u0641\u062a\u0631\u0629 \u0645\u062d\u062f\u062f\u0629.<\/li>\n<li><strong>\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a <\/strong>\u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0639\u0645\u0644 \u0627\u0644\u0646\u0638\u0645 \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0641\u064a \u062f\u0639\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a. \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u0636\u0645\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062e\u0637\u0623 \u060c \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062f\u0642\u0629. \u0643\u0645\u0627 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0645\u062b\u0644 \u0645\u0639\u062f\u0644 \u0641\u062a\u0631\u0627\u062a \u0627\u0644\u0635\u064a\u0627\u0646\u0629\u060c \u0648\u062f\u0631\u062c\u0629 \u0645\u064a\u0643\u0646\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a.<\/li>\n<li>\n<strong>\u062f\u0648\u0631\u0629 \u0627\u0644\u0648\u0642\u062a <\/strong>\u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0648\u0642\u062a \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0645\u0647\u0645\u0629. \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u062a\u0642\u064a\u0633 \u0648\u0642\u062a \u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0648\u0631\u0628\u0645\u0627 \u062a\u062a\u0636\u0645\u0646 \u0648\u0642\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644 \u0648\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0644\u0627\u0632\u0645 \u0644\u0644\u0631\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062d\u0644 \u0645\u0634\u0627\u0643\u0644\u0647\u0645. \u0648\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u0627\u0646\u062f\u0629 \u0639\u0627\u062f\u0629 \u0645\u0627 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u062f\u0648\u0631\u0629 \u0627\u0644\u0648\u0642\u062a \u0645\u062b\u0644 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u062a\u0643\u0631\u0627\u0631 \u062a\u0639\u0637\u0644 \u0627\u0644\u0646\u0638\u0627\u0645.<\/li>\n<\/ul>\n<p><strong>\u0645\u0632\u0627\u064a\u0627 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621:<br \/>\n<\/strong>\u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0623\u0647\u0645 \u0627\u0644\u0645\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u062d\u0642\u0642\u0644\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0648\u0645 \u0628\u062a\u0637\u0628\u064a\u0642 \u0646\u0638\u0645 \u0627\u0644\u0642\u064a\u0627\u0633:<\/p>\n<p>1- \u064a\u0633\u0627\u0639\u062f \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u062a\u062d\u0642\u0642 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0645 \u0644\u0627. \u0648\u0647\u0646\u0627 \u064a\u062c\u0628 \u0645\u062f\u064a\u0631<br \/>\n\u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0623\u0646 \u064a\u0633\u0623\u0644\u060c \u0647\u0644 \u0646\u062d\u0646 \u0639\u0644\u0649 \u0639\u0644\u0645 \u0628\u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a<br \/>\n\u064a\u062d\u062a\u0627\u062c\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644\u061f.<\/p>\n<p>2- \u064a\u0633\u0627\u0639\u062f \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629<br \/>\n\u0641\u064a \u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627. \u0641\u0647\u0648 \u064a\u0624\u0643\u062f \u0645\u0627 \u062a\u0639\u0631\u0641\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u064a\u0648\u0636\u062d \u0645\u0627 \u0644\u0627 \u062a\u0639\u0631\u0641\u0647. \u0648\u0627\u0644\u0633\u0624\u0627\u0644 \u0647\u0646\u0627 \u0647\u0644 \u0627\u0644\u0642\u0627\u0626\u0645\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u062f\u064a\u0647\u0645 \u062e\u0644\u0641\u064a\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u061f.<\/p>\n<p>3- \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a\u064a\u062a\u0645 \u0627\u062a\u062e\u0627\u0630\u0647\u0627 \u062a\u0643\u0648\u0646 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 \u0648\u0644\u064a\u0633 \u0639\u0644\u0649 \u0627\u0644\u0639\u0648\u0627\u0637\u0641 \u0623\u0648 \u0627\u0644\u0622\u0631\u0627\u0621<br \/>\n\u0627\u0644\u0634\u062e\u0635\u064a\u0629. \u0648\u0627\u0644\u0633\u0624\u0627\u0644 \u0647\u0644 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u062a\u062a\u062e\u0630 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0648\u0627\u0644\u0648\u062b\u0627\u0626\u0642<br \/>\n\u0623\u0645 \u0639\u0644\u0649 \u0627\u0644\u062d\u062f\u0633 \u0648\u0627\u0644\u062a\u062e\u0645\u064a\u0646 \u0648\u0627\u0644\u062a\u062d\u064a\u0632 \u0627\u0644\u0634\u062e\u0635\u064a\u061f.<\/p>\n<p>4- \u062a\u0648\u0636\u064a\u062d \u0623\u064a \u0627\u0644\u0623\u0645\u0627\u0643\u0646 \u0623\u0648 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631. \u0648\u0627\u0644\u0633\u0624\u0627\u0644<br \/>\n\u0645\u0627 \u0647\u064a \u0627\u0644\u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0628\u0643\u0641\u0627\u0621\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u061f\u060c \u0648\u0643\u064a\u0641 \u0646\u0633\u062a\u0637\u064a\u0639 \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u062d\u0633\u0646 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0641\u064a \u0627\u0644\u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0630\u0644\u0643\u061f<\/p>\n<p>5- \u064a\u0633\u0627\u0647\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0630\u064a \u062a\u0645 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0644\u0647 \u0642\u062f \u062d\u062f\u062b \u0628\u0627\u0644\u0641\u0639\u0644\u061f\u060c \u0648\u0627\u0644\u0633\u0624\u0627\u0644\u060c \u0647\u0644 \u0644\u062f\u064a\u0646\u0627 \u0635\u0648\u0631\u0629 \u0648\u0627\u0636\u062d\u0629 \u0639\u0646 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u061f.<\/p>\n<p>6-\u064a\u0633\u0627\u0639\u062f \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0638\u0647\u0631 \u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u062a\u062d\u064a\u0632 \u0627\u0644\u0634\u062e\u0635\u064a \u060c \u0648\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0639\u0627\u0637\u0641\u0629. \u0641\u0644\u0648 \u062a\u0645 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u0641\u062a\u0631\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0628\u062f\u0648\u0646 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u0647\u0627 \u0639\u0644\u0649 \u0627\u0641\u062a\u0631\u0627\u0636 \u0623\u0646\u0647\u0627 \u062a\u062a\u0645 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f\u060c \u0641\u0631\u0628\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0635\u062d\u064a\u062d\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0635\u062d\u064a\u062d\u0629\u060c \u0648\u0644\u0643\u0646 \u0628\u062f\u0648\u0646 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u064a\u0633\u062a \u0647\u0646\u0627\u0643 \u0648\u0633\u064a\u0644\u0629 \u062a\u062d\u062f\u062f \u0647\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u062a\u062a\u0645 \u0628\u0637\u0631\u064a\u0642\u0629 \u0635\u062d\u064a\u062d\u0629 \u0623\u0645 \u0644\u0627.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0639\u0627\u062a\u0647\u0627 \u0641\u064a \u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621:<\/strong><\/p>\n<p>\u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0644\u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0647\u0648 \u0625\u0646\u062c\u0627\u0632 \u0631\u0624\u064a\u062a\u0647\u0627 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u064a\u062c\u0628<br \/>\n\u0645\u0631\u0627\u0639\u0627\u0629 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0641\u064a \u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621: (37)<\/p>\n<ul>\n<li><strong>\u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u0623\u0648\u0644: \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629<\/strong>.<\/li>\n<\/ul>\n<p>\u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0647\u062f\u0627\u0641 \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u062d\u062f\u062f\u0629 \u0628\u062f\u0642\u0629. \u0647\u0630\u0627 \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u0648\u0641\u0649 \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u062a\u0643\u0648\u0646 \u0642\u0627\u0628\u0644\u064a\u062a\u0647\u0627<br \/>\n\u0644\u0644\u0642\u064a\u0627\u0633. \u0648\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u064a\u0646 \u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a. <strong><\/p>\n<p><\/strong><\/p>\n<ul>\n<li><strong>\u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u062b\u0627\u0646\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u0635\u062d\u064a\u062d\u0629:<\/strong><\/li>\n<\/ul>\n<p>\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0642\u0628\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0623\u0646 \u062a\u0642\u0648\u0645 \u0628\u062a\u062d\u062f\u064a\u062f \u0648\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0649 \u0633\u064a\u062a\u0645 \u0642\u064a\u0627\u0633\u0647\u0627. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0648\u0636\u0639\u0647\u0627 \u0641\u0649 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0644\u0636\u0645\u0627\u0646:<\/p>\n<ul>\n<li>\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0628\u062f\u0644\u0627 \u0645\u0646 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636 \u0628\u0641\u0647\u0645\u0647\u0627.<\/li>\n<li>2 \u0648\u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u064a \u062a\u0642\u064a\u0633 \u0646\u062c\u0627\u062d\u0647\u0627 \u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631\u0647\u0627 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d.<\/li>\n<li><strong>\u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0627\u0644\u062b\u0627\u0644\u062b: \u0627\u0644\u0642\u064a\u0627\u0633 \u0648\u0633\u064a\u0644\u0629 \u0648\u0644\u064a\u0633 \u063a\u0627\u064a\u0629 <\/strong>\u064a\u0642\u0648\u0645 \u0627\u0644\u0639\u0627\u0645\u0644\u0648\u0646 \u0648\u0627\u0644\u0645\u062f\u064a\u0631\u0648\u0646 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0628\u0627\u0644\u0639\u0645\u0644 \u062a\u062c\u0627\u0647<br \/>\n\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629 \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0628\u0631 \u062c\u0648\u0647\u0631 \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0647\u0627. \u0641\u0647\u0649 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642\u062a\u060c \u0648\u0644\u0643\u0646 \u0644\u0627 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u0633 \u0644\u0641\u062a\u0631\u0629 \u0645\u062d\u062f\u062f\u0629 . \u0648\u0639\u0644\u0649 \u0647\u0630\u0627<br \/>\n\u064a\u0628\u062f\u0648 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0623\u0646\u0647 \u0648\u0633\u064a\u0644\u0629 \u0648\u0644\u064a\u0633 \u063a\u0627\u064a\u0629.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646:<\/strong><\/p>\n<p>\u064a\u0639\u062a\u0628\u0631 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0633\u0648\u0627\u0621 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0641\u0631\u062f \u0623\u0648 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u062a\u062e\u064a\u0644 \u0627\u0646\u0643 \u062a\u0639\u0645\u0644 \u0628\u062f\u0648\u0646 \u0623\u0646 \u062a\u0642\u064a\u0633 \u0645\u0627 \u062a\u0639\u0645\u0644\u0647\u060c \u0647\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0627\u0646\u0643 \u062a\u0633\u064a\u0631 \u0641\u0649 \u0627\u0644\u0637\u0631\u064a\u0642 \u0627\u0644\u0635\u062d\u064a\u062d\u061f\u060c \u0647\u0644 \u0623\u0646\u062a \u0641\u0639\u0644\u0627 \u0645\u062a\u062c\u0647 \u0646\u062d\u0648 \u0627\u0644\u0647\u062f\u0641\u061f\u060c \u0647\u0644 \u0623\u0646\u062a \u0645\u062d\u062a\u0627\u062c<br \/>\n\u0625\u0644\u0649 \u062a\u0637\u0648\u064a\u0631\u061f\u060c \u0647\u0644 \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u062a\u0649 \u062a\u0639\u0645\u0644 \u0628\u0647\u0627 \u0635\u0627\u0644\u062d\u0629 \u0623\u0645 \u0647\u0649 \u0641\u0649 \u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062a\u0637\u0648\u064a\u0631\u061f\u060c \u0648\u063a\u064a\u0631\u0647\u0627 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629\u060c \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646\u0647\u0627 \u062a\u0648\u062d\u0649 \u0628\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633. \u0641\u0644\u0648 \u0627\u0646\u0643 \u0641\u0649 \u064a\u0648\u0645 \u0623\u0628\u062d\u0631\u062a \u0639\u0644\u0649 \u0633\u0641\u064a\u0646\u0629 \u0641\u0625\u0646\u0643 \u062a\u0631\u0649 \u0627\u0644\u0631\u0628\u0627\u0646 \u0645\u0646 \u0648\u0642\u062a \u0625\u0644\u0649 \u0622\u062e\u0631 \u064a\u0646\u0638\u0631 \u0641\u0649 \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0625\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0633\u064a\u0631 \u0644\u0643\u0649 \u064a\u062a\u0623\u0643\u062f \u0645\u0646 \u0627\u0646\u0647 \u064a\u0633\u064a\u0631 \u0641\u0649 \u0627\u0644\u0625\u062a\u062c\u0627\u0647 \u0627\u0644\u0635\u062d\u064a\u062d \u0646\u062d\u0648 \u0627\u0644\u0647\u062f\u0641. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u0649 \u062a\u062a\u0636\u062d \u0647\u0646\u0627 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633\u060c \u0648\u0639\u0646\u062f\u0645\u0627 \u0646\u0646\u0638\u0631 \u0625\u0644\u0649 \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0642\u064a\u0627\u0633 \u0646\u062c\u062f \u0623\u0646\u0647 \u0634\u0647\u062f \u0627\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0625\u0647\u062a\u0645\u0627\u0645 \u0641\u0647\u0648 \u0642\u062f\u064a\u0645 \u0642\u062f\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0646\u0641\u0633\u0647\u0627\u060c \u0648\u0641\u0649 \u0627\u0644\u0641\u062a\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0638\u0647\u0631 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0646\u062d\u0648 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0624\u0633\u0633\u0649 \u0623\u0649 \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0643\u0643\u0644. \u0648\u0641\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u064a\u062a\u0645 \u0639\u0631\u0636 \u0641\u0643\u0631\u0629 \u0633\u0631\u064a\u0639\u0629 \u0639\u0646\u062f \u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0625\u0647\u062a\u0645\u0627\u0645 \u0628\u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0644\u064a\u0633 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0641\u0642\u0637 \u0648\u0647\u0649 \u0628\u062f\u0627\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0624\u0633\u0633\u0649 \u0648\u0628\u062f\u0627\u064a\u0629 \u0638\u0647\u0648\u0631 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646.<\/p>\n<p><strong>\u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u062a\u0648\u062c\u0647 \u0646\u062d\u0648 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646:<\/strong><\/p>\n<p>\u062a\u0628\u064a\u0646 \u0645\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u0649 \u062a\u0645 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0641\u0649 \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a\u060c \u0623\u0646 \u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0644\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0645\u062f \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u064a\u0639\u062a\u0628\u0631 \u0639\u0645\u0644\u064a\u0629 \u0647\u0627\u0645\u0647 \u0648\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u0649 \u0646\u062c\u0627\u062d \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a. \u0648\u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0639\u062a\u0628\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u0648\u0642\u0627\u0626\u064a\u0629 \u062a\u0633\u0645\u062d \u0644\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0623\u0646 \u062a\u062e\u0637\u0637 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0648\u062a\u0633\u062a\u0637\u064a\u0639 \u0645\u0648\u0627\u062c\u0647\u0629 \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0642\u0628\u0644 \u0648\u0642\u0648\u0639\u0647\u0627. \u0623\u0645\u0627 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u062a\u0639\u062a\u0628\u0631 \u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0627\u0631\u064a\u062e\u064a\u0629 (\u0639\u0644\u0627\u062c\u064a\u0629)\u060c \u0641\u0647\u0649 \u062a\u0642\u062f\u0645 \u062a\u0642\u0631\u064a\u0631\u0627 \u0639\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u0649 \u0627\u0644\u0645\u0627\u0636\u0649 \u0648\u0644\u0627 \u062a\u062a\u0646\u0628\u0623 \u0628\u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062d\u062f\u062b \u0641\u0649 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u062d\u062f\u0647\u0627 \u0646\u0627\u062f\u0631\u0627 \u0645\u0627 \u062a\u0645\u0643\u0646 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u0649 \u064a\u062d\u062a\u0627\u062c\u0648\u0646\u0647\u0627 \u0641\u0649 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629. \u0648\u0627\u0644\u0625\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0641\u0642\u0637 \u064a\u0624\u062f\u0649 \u0625\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0623\u062c\u0644 \u0627\u0644\u0642\u0635\u064a\u0631 \u0648\u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0636\u064a\u0642\u0629 \u060c \u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u0625\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0641\u0642\u0637 \u064a\u0639\u0631\u0642\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u062a\u0628\u0646\u0649 \u0627\u0644\u0641\u0631\u0635 \u0641\u0649 \u0627\u0644\u0623\u062c\u0644 \u0627\u0644\u0637\u0648\u064a\u0644 \u0623\u0648 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.(38)<\/p>\n<p>\u0643\u0645\u0627 \u062a\u0628\u064a\u0646 \u0645\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u0649 \u062a\u0645\u062a \u0641\u0649 \u0645\u062c\u0627\u0644 \u0627\u0644\u0635\u062d\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062a\u0649 \u0637\u0628\u0642\u062a \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0623\u0646 \u0623\u062d\u062f \u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0647\u0648 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629\u060c \u0648\u0623\u0635\u0628\u062d \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0636\u0631\u0648\u0631\u0629 \u0641\u0647\u0645 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0639\u0627\u0645\u0644\u0627 \u0623\u0633\u0627\u0633\u064a\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0641\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u0644\u0649 \u062a\u0642\u064a\u0633 \u0645\u062f\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0641\u0642\u0637\u060c \u0648\u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u0642\u064a\u0633 \u0628\u0627\u0642\u0649 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u0641\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0641\u0647\u0645 \u062d\u0627\u062c\u0627\u062a \u0648\u062a\u0648\u0642\u0639\u0627\u062a \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0631\u0636\u0649 \u0641\u0649 \u0642\u0637\u0627\u0639 \u0627\u0644\u0635\u062d\u0629 \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0631\u0628\u0645\u0627 \u0644\u0627 \u064a\u0643\u0648\u0646 \u0633\u0647\u0644\u0627 \u0628\u0642\u062f\u0631 \u0641\u0647\u0645 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0627\u0644\u064a\u0629. \u0648\u062d\u062a\u0649 \u064a\u0645\u0643\u0646 \u062a\u062d\u0642\u064a\u0642 \u0631\u0636\u0627\u0621 \u0627\u0644\u0645\u0631\u064a\u0636 \u0641\u0645\u0646 \u0627\u0644\u0628\u062f\u064a\u0647\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u062d\u0627\u062c\u0627\u062a \u0648\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0631\u064a\u0636\u060c \u0644\u0623\u0646\u0647\u0627 \u0644\u0648 \u0644\u0645 \u062a\u062a\u0645 \u0628\u0647\u0630\u0627 \u0627\u0644\u0634\u0643\u0644 \u0641\u0625\u0646\u0647\u0627 \u0644\u0627 \u062a\u062d\u0642\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629. (39)<br \/>\n\u0648\u064a\u0631\u0649 \u0643\u0644 \u0645\u0646 Kaplan and Norton \u0623\u0646 \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0648\u0631\u0627\u0621 \u062a\u0628\u0646\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0644\u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647: (40)<\/p>\n<ol>\n<li>\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0646\u0637\u0644\u0627\u0642\u0627 \u0645\u0646 \u0645\u0641\u0647\u0648\u0645 \u0623\u0646 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0623\u0647\u0645 \u0645\u0646 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0646\u0641\u0633\u0647\u0627. \u0648\u064a\u0639\u062a\u0628\u0631 \u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0645\u062b\u064a\u0631\u0627 \u0644\u0644\u062f\u0647\u0634\u0629 \u0641\u0641\u0649 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0642\u062f\u064a\u0646 \u0627\u0644\u0645\u0627\u0636\u064a\u064a\u0646 \u0643\u0627\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0645\u0646\u0635\u0628\u0627 \u0639\u0644\u0649 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0643\u0633 \u0645\u0627 \u0647\u0648 \u0645\u0648\u062c\u0648\u062f \u0627\u0644\u0622\u0646. \u0648 \u062a\u0631\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0623\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u064a\u0633\u062a \u0641\u0649 \u0627\u0644\u0635\u064a\u0627\u063a\u0629 \u063a\u064a\u0631 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0644\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0644\u0643\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u0649 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062e\u0627\u0637\u0649\u0621 \u0644\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/li>\n<\/ol>\n<p>2- \u0625\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0639\u0644\u0649<br \/>\n\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u062d\u064a\u062f\u0629 \u0645\u0635\u0627\u063a\u0629 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0628\u0647\u062f\u0641 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u064a\u0633 \u0643\u0627\u0641\u064a\u0627 \u0644\u0646\u062c\u0627\u062d\u0647\u0627\u060c \u0646\u0638\u0631\u0627 \u0644\u0644\u062a\u063a\u064a\u0631 \u0627\u0644\u0630\u0649 \u064a\u062d\u062f\u062b \u0641\u0649 \u0627\u0644\u0628\u064a\u0626\u0629 \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u0649 \u0627\u0644\u062a\u063a\u064a\u0631 \u0641\u0649 \u0643\u0644 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0645\u0639 \u0628\u0642\u0627\u0621 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0643\u0645\u0627 \u0647\u0649 \u062f\u0648\u0646 \u062a\u063a\u064a\u064a\u0631. \u0623\u064a\u0636\u0627 \u062a\u062d\u0648\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0627\u0644\u062a\u0649 \u062a\u0642\u0648\u0645 \u0628\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0623\u0635\u0648\u0644 \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0645\u062b\u0644 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0625\u0628\u062a\u0643\u0627\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629\u060c \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0642\u062f\u0631\u0627\u062a \u0648\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0648\u0627\u0644\u062f\u0627\u0641\u0639\u064a\u0629.<\/p>\n<p>3- \u0634\u062f\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0648\u0639\u062f\u0645 \u0635\u0644\u0627\u062d\u064a\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0649 \u0643\u0627\u0646\u062a \u0635\u0627\u0644\u062d\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u0649 \u0639\u0635\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0641\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u062d\u062a\u0649 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0633\u0628\u0639\u064a\u0646\u064a\u0627\u062a \u0643\u0627\u0646\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0627\u0644\u0645\u0631\u0643\u0632\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629. \u0648\u0641\u0649 \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0623\u062f\u0631\u0643\u062a \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0647\u0630\u0647 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a\u060c \u0648\u0623\u0635\u0628\u062d\u062a \u062a\u0639\u0645\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0648\u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0644\u0627\u0645\u0631\u0643\u0632\u064a\u0629 \u0641\u0649 \u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u062d\u064a\u062b \u0623\u062f\u0631\u0643\u062a \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0623\u0646 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u062a\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0645\u0639\u0631\u0641\u0629\u060c \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u060c \u0648\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u0649 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u062b\u0627\u0628\u062a\u0629. \u0648\u0645\u0639 \u0627\u0644\u062a\u063a\u064a\u0631 \u0627\u0644\u0633\u0631\u064a\u0639 \u0641\u0649 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0648 \u0646\u0638\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0623\u0635\u0628\u062d\u062a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0641\u0649 \u0635\u064a\u0627\u063a\u0629 \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0639\u0645\u0644\u064a\u0629 \u0647\u0627\u0645\u0647\u060c \u0648\u0623\u0646 \u0647\u0646\u0627\u0643 \u0636\u0631\u0648\u0631\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0643\u0644 \u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0641\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u064a\u0648\u0645 \u0641\u0649 \u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0644\u063a\u0629 \u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0623\u064a\u0636\u0627 \u0641\u0649 \u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0646\u0638\u0645 \u062a\u0633\u0627\u0639\u062f\u0647\u0627 \u0641\u0649 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u063a\u0630\u064a\u0647 \u0639\u0643\u0633\u064a\u0629 \u062d\u0648\u0644 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0647\u0627 \u0627\u0644\u062a\u0649 \u062a\u0642\u0648\u0645 \u0628\u062a\u0637\u0628\u064a\u0642\u0647\u0627.<\/p>\n<p>&nbsp;<\/p>\n<p>4- \u064a\u062c\u0639\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u062a\u062d\u062a\u0641\u0638 \u0628\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647\u0627\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u063a\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648\u0627\u0644\u062a\u0649 \u0623\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u0649 \u0623\u0646 \u062a\u0639\u0645\u0644 \u0628\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a\u060c \u0648\u064a\u062d\u0627\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0625\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u063a\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0649 \u062a\u0639\u0637\u0649 \u0631\u0624\u064a\u0629 \u0639\u0646 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0648\u0639\u062f\u0645 \u0627\u0644\u0625\u0639\u062a\u0645\u0627\u062f \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0649 \u062a\u0648\u0641\u0631 \u0644\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0639\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u0649 \u0643\u0644 \u0645\u0639\u0627\u064a\u064a\u0631<br \/>\n\u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0641\u0649 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u062a\u0623\u062a\u0649 \u0645\u0646 \u0631\u0624\u064a\u0629 \u0648\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<p>\u0643\u0645\u0627 \u064a\u0636\u064a\u0641 \u0627\u0644\u0628\u0639\u0636 \u0645\u0628\u0631\u0631\u0627\u062a \u0623\u062e\u0631\u0649 \u0623\u062f\u062a \u0625\u0644\u0649 \u062a\u0628\u0646\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0641\u0643\u0631\u0629 \u0627\u0644\u062a\u0648\u062c\u0647 \u0646\u062d\u0648 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0648\u0647\u0649: (41)<\/p>\n<p>\u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u064a\u0636\u0639 \u0625\u0637\u0627\u0631 \u0644\u0648\u0635\u0641 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u064a\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0644\u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629. \u0641\u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0644\u0627 \u064a\u062d\u0627\u0648\u0644 \u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0645\u0646 \u0627\u0644\u0623\u0635\u0648\u0644 \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0641\u0642\u0637 \u0648\u0644\u0643\u0646 \u064a\u0642\u064a\u0633 \u0647\u0630\u0647 \u0627\u0644\u0623\u0635\u0648\u0644. \u0648\u064a\u0633\u062a\u062e\u062f\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0649 \u062a\u0628\u064a\u0646 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0633\u0628\u0628\u064a\u0629 \u0644\u062a\u0648\u0636\u064a\u062d \u0643\u064a\u0641 \u062a\u062a\u0643\u0627\u0645\u0644 \u0627\u0644\u0623\u0635\u0648\u0644 \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0645\u0639 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0623\u062e\u0631\u0649 \u0644\u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629.<\/p>\n<p>6- \u0646\u0638\u0645 \u0627\u0644\u0631\u0642\u0627\u0628\u0647 \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0622\u0646 \u0641\u0649 \u063a\u0627\u064a\u0629 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0644\u0631\u0628\u0637 \u0628\u064a\u0646 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u062a\u0639\u062f\u064a\u0644\u0647\u0627. \u0641\u0641\u0649 \u0627\u0644\u0645\u0627\u0636\u0649 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u0625\u0646\u0637\u0628\u0627\u0639 \u0628\u0623\u0646 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0646\u0641\u0630 \u0628\u0646\u062c\u0627\u062d \u0628\u062f\u0648\u0646 \u062a\u0639\u062f\u064a\u0644 \u0623\u0648 \u062a\u0635\u062d\u064a\u062d\u060c \u0648\u0644\u0643\u0646 \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u064a\u0629 \u062a\u063a\u064a\u0631\u062a \u0627\u0644\u0622\u0646 \u0641\u0627\u0644\u0633\u0628\u0628 \u0627\u0644\u0631\u0626\u064a\u0633\u0649 \u0641\u0649 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0647\u0648 \u062a\u062d\u062f\u064a\u062f \u0643\u064a\u0641 \u0648\u0645\u062a\u0649 \u064a\u062d\u062f\u062b \u062a\u063a\u064a\u064a\u0631 \u0641\u0649 \u0627\u0644\u062e\u0637\u0629. \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u062a\u0639\u062a\u0628\u0631 \u0642\u0644\u0628 \u0646\u0638\u0627\u0645 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629. \u0641\u0647\u0649 \u062a\u0645\u062f\u0647\u0627 \u0628\u0623\u0633\u0633 \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u0649 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0646\u062a\u0627\u0626\u062c \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0648\u0647\u0646\u0627\u0643 \u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0645\u062f\u0627\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0623\u0628\u0639\u0627\u062f\u060c \u0648\u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0647\u0648 \u0623\u062d\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u0627\u062e\u0644\u060c \u064a\u0642\u062f\u0645 \u0623\u0631\u0628\u0639\u0629 \u0645\u062d\u0627\u0648\u0631 \u0623\u0633\u0627\u0633\u064a\u0629 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u062f\u064a\u0631 \u0641\u0649 \u062a\u062d\u062f\u064a\u062f \u0645\u0642\u0627\u064a\u064a\u0633 \u0644\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629.<\/p>\n<p>7- \u0648 \u0646\u0638\u0627\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0644\u064a\u0633 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u0649 \u062a\u062a\u0645 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641. \u0645\u0646 \u0647\u0646\u0627 \u062c\u0627\u0621 \u0627\u0644\u0625\u0647\u062a\u0645\u0627\u0645 \u0628\u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0630\u0649 \u064a\u0639\u0631\u0636 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u062a\u0649 \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0648\u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646\u060c \u0648\u0639\u0644\u0649 \u0647\u0630\u0627 \u062a\u0634\u062c\u0639 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0641\u0649 \u0627\u0644\u0633\u0644\u0648\u0643 \u0648\u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0648\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u0649 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633\u0644\u0627\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u062f\u0649 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646\u060c \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a<br \/>\n\u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629\u060c \u0631\u0636\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u0649 \u0641\u0649 \u0627\u0644\u0623\u062c\u0644 \u0627\u0644\u0637\u0648\u064a\u0644. \u0648\u0642\u064a\u0627\u0633 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u0649 \u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u062e\u0631\u0649 \u062a\u0633\u0645\u0649 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0644\u0627\u062d\u0642\u0629 Lagging indicators \u0644\u0623\u0646\u0647\u0627 \u062a\u0642\u064a\u0633 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u0649 \u062a\u0645\u062a. \u0628\u064a\u0646\u0645\u0627 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u0649 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u062a\u0633\u0645\u0649<br \/>\n\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 leading Indicators \u0644\u0623\u0646\u0647\u0627 \u062a\u0642\u064a\u0633 \u0628\u0646\u0627\u0621 \u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u0649 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<br \/>\n\u0643\u0645\u0627 \u0623\u0646 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u064a\u0631\u0628\u0637 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0633 \u0645\u0645\u0627 \u064a\u0633\u0627\u0647\u0645 \u0641\u0649 \u062a\u0637\u0648\u064a\u0631 \u0648 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621.(42)<\/p>\n<p>&nbsp;<\/p>\n<p>\u0648\u064a\u062a\u0636\u062d \u0623\u064a\u0636\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0623\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u062a\u0639\u0637\u0649 \u0625\u0634\u0627\u0631\u0627\u062a \u0645\u0636\u0644\u0644\u0629 \u0644\u0627 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0641\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u0644\u0625\u0628\u062a\u0643\u0627\u0631\u060c \u0648 \u062a\u062c\u0639\u0644 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u062d\u0648\u0644 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u063a\u064a\u0631 \u0648\u0627\u0642\u0639\u064a\u0629 \u0646\u0638\u0631\u0627 \u0644\u0625\u0639\u062a\u0645\u0627\u062f\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u0649 \u0639\u0644\u0649 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0627\u0644\u064a\u0629. \u0648\u0627\u0644\u0645\u062f\u064a\u0631\u0648\u0646 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0631\u0624\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0646 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0648\u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u0645\u0646. \u0648\u0645\u0646 \u0647\u0646\u0627 \u062c\u0627\u0621 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629.\u00a0 (43)<br \/>\n\u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0647\u0648 \u0646\u0638\u0627\u0645 \u0645\u062a\u0643\u0627\u0645\u0644 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u0649 \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u0649 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0643\u0645\u0627 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0627\u0644\u0646\u0648\u0627\u062d\u0649 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0648 \u063a\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0648\u064a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0632\u0648\u064a\u062f \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0641\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0628\u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0644\u0645\u0627 \u064a\u062d\u062f\u062b \u062f\u0627\u062e\u0644 \u0648\u062e\u0627\u0631\u062c \u0627\u0644\u0645\u0646\u0638\u0645\u0629. \u0648\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u0649 \u062a\u0645\u064a\u0632 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0647\u0649 \u0643\u0648\u0646\u0647 \u064a\u062a\u0636\u0645\u0646<br \/>\n\u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u0627\u0636\u062d\u0629 \u062a\u0631\u062a\u0628\u0637 \u0628\u0631\u0633\u0627\u0644\u0629 \u0648\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u062f\u0641\u0639 \u0627\u0644\u062c\u0647\u0648\u062f \u062a\u062c\u0627\u0647 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641. \u0623\u064a\u0636\u0627 \u064a\u0639\u062a\u0628\u0631 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0623\u062f\u0627\u0629 \u0642\u064a\u0627\u0633 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0644\u064a\u0633 \u0646\u0638\u0627\u0645\u0627 \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0639\u062f \u062d\u062f\u0648\u062b\u0629. \u0648\u0639\u0644\u0649 \u0630\u0644\u0643 \u0641\u0625\u0646 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0641\u0639\u0627\u0644 \u064a\u062d\u0642\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.(44)<\/p>\n<p>\u0648\u0627\u0644\u0623\u0633\u0627\u0633 \u0641\u0649 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0647\u0648 \u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0645\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0648\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0623\u062f\u0627\u0621\u060c \u062a\u0636\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0645\u0627\u0644\u064a\u0629 \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u063a\u064a\u0631 \u0645\u0627\u0644\u064a\u0629 \u0644\u062a\u0628\u064a\u0646 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u062a\u0648\u0627\u0632\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u0627\u0648\u0631 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n<p><strong>\u0627\u0644\u0645\u062d\u0648\u0631\u0627\u0644\u0645\u0627\u0644\u0649 <\/strong><strong>Financial Prospective<\/strong> :<br \/>\n\u0648\u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0648\u0631\u0624\u064a\u0629 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<p><strong>\u0645\u062d\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 <\/strong><strong>Customer Prospective<\/strong><strong><br \/>\n<\/strong>\u00a0\u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062e\u0644\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 \u0648\u0643\u064a\u0641 \u062a\u0628\u062f\u0648 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<p><strong>\u0645\u062d\u0648\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 <\/strong><strong>Internal Process Prospective<\/strong><strong><br \/>\n<\/strong>\u00a0\u00a0\u0648\u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0649 \u062a\u062d\u0642\u0642 \u0627\u0644\u0631\u0636\u0627\u0621 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629.\u060c \u0648\u064a\u0647\u062a\u0645 \u0628\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0649 \u062a\u062a\u0641\u0648\u0642 \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<p>\u0648\u064a\u0634\u064a\u0631Kaplan and Norton \u0625\u0644\u0649 \u0623\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u064a \u064a\u062a\u0636\u0645\u0646\u0647\u0627 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u062a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0649 \u062a\u062a\u0636\u0645\u0646\u0647\u0627 \u0645\u062f\u0627\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u064a\u0645\u0643\u0646 \u062a\u0648\u0636\u064a\u062d \u0647\u0630\u0627 \u0627\u0644\u0625\u062e\u062a\u0644\u0627\u0641 \u0641\u0649 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 (45)<\/p>\n<p>1- \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u0649 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f\u0647\u0627 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u062a\u0649 \u062a\u0639\u0645\u0644 \u0628\u0647\u0627\u060c \u0641\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u0639\u0643\u0633 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u0649 \u064a\u0639\u0628\u0631 \u0639\u0646\u0647\u0627 \u0641\u0649 \u0627\u0644\u0645\u062d\u0627\u0648\u0631 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0644\u0644\u0646\u0645\u0648\u0630\u062c.<\/p>\n<p>2- \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u0649 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u062a\u0639\u062a\u0628\u0631 \u0639\u0646\u0635\u0631\u0627 \u0623\u0633\u0627\u0633\u064a\u0627 \u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0641\u0649 \u062a\u0646\u0641\u064a\u0630 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0647\u0627\u060c \u0648\u0647\u0630\u0627 \u0639\u0644\u0649 \u0639\u0643\u0633 \u0645\u0627 \u062a\u0642\u0648\u0645 \u0628\u0647 \u0646\u0638\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0639\u0627\u0631\u0641 \u0639\u0644\u064a\u0647\u0627 \u062d\u064a\u062b \u064a\u0642\u062a\u0635\u0631 \u062f\u0648\u0631\u0647\u0627 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0627\u0636\u0649 \u062f\u0648\u0646\u0645\u0627 \u0623\u0646 \u062a\u062d\u062f\u062f \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0641\u0649 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/p>\n<p>3 &#8211; \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u0649 \u064a\u0648\u0641\u0631\u0647\u0627 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u062d\u0627\u0648\u0631\u0647 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u062f\u0648\u0646 \u0623\u0646 \u064a\u0624\u062b\u0631 \u0630\u0644\u0643 \u0639\u0644\u0649 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0627\u0644\u062a\u0649 \u062a\u062a\u0639\u0644\u0642 \u0628\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<p>4-\u064a\u062a\u0635\u0641 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0628\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u062d\u064a\u062b \u062a\u0646\u0642\u0644 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0625\u0644\u0649 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629\u060c \u0643\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u0625\u062d\u062f\u0627\u062b \u0627\u0644\u062a\u0639\u062f\u064a\u0644 \u0648\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0641\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0628\u0645\u0627 \u064a\u062a\u0644\u0627\u0626\u0645 \u0645\u0639 \u0638\u0631\u0648\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<p><strong>\u0627\u0644\u0645\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u0649 \u064a\u062d\u0642\u0642\u0647\u0627 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0641\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a:<\/strong><\/p>\n<p>\u0628\u064a\u0646\u062a \u0625\u062d\u062f\u0649 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u0649 \u062a\u0645 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062a\u0649 \u0637\u0628\u0642\u062a \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0628\u0623\u0646\u0647 \u0623\u062f\u0627\u0629 \u0625\u062f\u0627\u0631\u064a\u0629 \u0647\u0627\u0645\u0647 \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0645\u062c\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0648\u062a\u0645\u0643\u0646 \u0643\u0644 \u0641\u0631\u062f \u0645\u0646 \u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062d\u0627\u062c\u0627\u062a \u0648\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0644\u0645\u062e\u062a\u0644\u0641 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 ( \u0627\u0644\u0645\u062a\u0639\u0627\u0645\u0644\u064a\u0646 \u0645\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0629). \u0648\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0635\u0639\u0648\u0628\u0627\u062a \u0627\u0644\u062a\u0649 \u062a\u0638\u0647\u0631 \u0639\u0646\u062f \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0639\u0645\u0644\u0649 \u0625\u0644\u0627 \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u062f\u062e\u0644 \u064a\u062d\u0642\u0642 \u0643\u062b\u064a\u0631\u0627 \u0645\u0646 \u0627\u0644\u0645\u0645\u064a\u0632\u0627\u062a.(46)<\/p>\n<p>\u0648\u0642\u062f \u062a\u0628\u0646\u062a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u062e\u0628\u0631\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0641\u0649 \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0645\u062f\u062e\u0644 \u064a\u062a\u0628\u064a\u0646 \u0623\u0646\u0647 \u064a\u062d\u0642\u0642 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629: (47)<\/p>\n<p>1- \u064a\u0645\u0643\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0623\u0646 \u062a\u0642\u062f\u0645 \u0641\u0649 \u062a\u0642\u0631\u064a\u0631 \u0648\u0627\u062d\u062f \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u062a\u0649 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0647\u062a\u0645 \u0628\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0629: \u062a\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644\u060c \u062a\u062e\u0641\u064a\u0636 \u0648\u0642\u062a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0623\u0635\u0646\u0627\u0641 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0641\u0649 \u0627\u0644\u0623\u0633\u0648\u0627\u0642\u060c \u0648\u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0639\u0645\u0644 \u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062c\u0645\u0627\u0639\u0649.<\/p>\n<p>2- \u064a\u0639\u0645\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u062f\u062e\u0644 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u062a\u062d\u0633\u0646 \u0643\u0628\u064a\u0631 \u0641\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u0623\u062e\u0630 \u0641\u0649 \u0627\u0644\u0625\u0639\u062a\u0628\u0627\u0631 \u0643\u0644 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u0649 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0641\u0649 \u0623\u062d\u062f \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0644\u0645 \u064a\u062a\u062d\u0642\u0642 \u0639\u0644\u0649 \u062d\u0633\u0627\u0628 \u0645\u062c\u0627\u0644 \u0623\u062e\u0631.<\/p>\n<p>3- \u064a\u062a\u0631\u062c\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0647\u0627 \u0641\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0631\u0627\u0628\u0637\u0629 \u0645\u0646 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u062a\u0636\u0645 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0648\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u0649 \u064a\u0633\u0627\u0639\u062f \u0641\u0649 \u0627\u0644\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0648\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0641\u0649 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0637\u0627\u0642\u0627\u062a \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0628\u062f\u0631\u062c\u0629 \u0639\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n<p>4- \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0644\u064a\u0633 \u0623\u0633\u0644\u0648\u0628\u0627 \u0644\u0644\u0631\u0642\u0627\u0628\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0648\u0644\u0643\u0646\u0647 \u0646\u0638\u0627\u0645 \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0623\u0646 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0647 \u0641\u064a\u0647 \u0647\u0649 \u0646\u062a\u064a\u062c\u0629 \u0644\u062a\u0631\u062c\u0645\u0629 \u0631\u0624\u064a\u0629 \u0648\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<p>5- \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0644\u064a\u0633 \u0646\u0638\u0627\u0645\u0627 \u062a\u0634\u063a\u064a\u0644\u064a\u0627 \u0644\u0644\u0642\u064a\u0627\u0633 \u0641\u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u062a\u0633\u062a\u062e\u062f\u0645\u0647 \u0643\u0646\u0638\u0627\u0645 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0647\u0627 \u0641\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644. \u0641\u0647\u0649 \u062a\u0633\u062a\u062e\u062f\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0644\u0625\u0646\u062c\u0627\u0632 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u0647\u0627\u0645\u0647.<\/p>\n<p>\u0643\u0645\u0627 \u064a\u0636\u064a\u0641 \u0627\u0644\u0628\u0639\u0636 \u0639\u062f\u062f\u0627 \u0645\u0646 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0647\u0627\u0645\u0647 \u0627\u0644\u062a\u0649 \u062a\u0639\u062a\u0628\u0631 \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u0649 \u064a\u062d\u0642\u0642\u0647\u0627 \u062a\u0637\u0628\u064a\u0642 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0632\u0627\u0646: (48)<\/p>\n<p>6- \u064a\u062d\u062f\u062f \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u062a\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0647\u0627 \u0646\u062d\u0648 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0648\u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n<p>7- \u064a\u0633\u0647\u0644 \u0645\u0631\u0627\u0642\u0628\u0629 \u0648\u062a\u0642\u064a\u064a\u0645 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u0649 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u062a\u062a\u0645 \u0628\u0634\u0643\u0644 \u0633\u0644\u064a\u0645.<\/p>\n<p>8- \u064a\u0633\u0627\u0639\u062f \u0641\u0649 \u062a\u0641\u0639\u064a\u0644 \u0622\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0648\u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<p>9- \u064a\u0633\u0627\u0639\u062f \u0641\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629 \u0639\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u0649 \u0643\u0644 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n<p>&nbsp;<\/p>\n<p>\u064a\u0645\u0643\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0645\u0646 \u0647\u0646\u0627\u00a0 <a href=\"http:\/\/54.234.154.4\/wp-content\/uploads\/2012\/06\/\u0642\u064a\u0627\u0633-\u0627\u0644\u0623\u062f\u0627\u0621-\u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646-\u0648\u0641\u0644\u0633\u0641\u0629-\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0623\u062f\u0627\u0621-\u0641\u064a-\u0627\u0644\u0642\u0637\u0627\u0639-\u0627\u0644\u062d\u0643\u0648\u0645\u064a.pdf\">\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0648\u0641\u0644\u0633\u0641\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062d\u0643\u0648\u0645\u064a<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0648\u0641\u0644\u0633\u0641\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062d\u0643\u0648\u0645\u064a \u062f. \u0639\u0628\u062f\u0627\u0644\u0631\u062d\u064a\u0645 \u0645\u062d\u0645\u062f \u0625\u0633\u062a\u0634\u0627\u0631\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u062c\u064a \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a drabdo68@yahoo.com \u062a\u0633\u0639\u0649 \u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0625\u0644\u0649 \u0645\u0648\u0627\u0643\u0628\u0629 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0648\u0627\u0644\u0645\u062a\u0644\u0627\u062d\u0642\u0629\u060c \u0628\u0634\u062a\u0649 \u0627\u0644\u0637\u0631\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0643\u0648\u0645\u064a \u0628\u0646\u0641\u0633 \u0645\u0646\u0647\u062c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062e\u0627\u0635 \u0633\u0639\u064a\u0627\u064b \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0637\u0648\u064a\u0631\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0641\u064a \u0623\u0641\u0636\u0644 \u0635\u0648\u0631\u0647\u060c \u0648\u0630\u0644\u0643 \u0644\u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u062a\u0645\u062b\u0644 [&#8230;]\n","protected":false},"author":1,"featured_media":425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":2,"footnotes":""},"categories":[19,48],"tags":[],"class_list":["post-332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-19","category-management-apps"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/comments?post=332"}],"version-history":[{"count":0,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media\/425"}],"wp:attachment":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media?parent=332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/categories?post=332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/tags?post=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}