{"id":2763,"date":"2013-07-01T08:32:12","date_gmt":"2013-07-01T05:32:12","guid":{"rendered":"http:\/\/54.234.154.4\/?p=2763"},"modified":"2013-08-26T13:51:10","modified_gmt":"2013-08-26T10:51:10","slug":"%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-%d9%85%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-%d8%a7%d9%84%d9%85%d8%aa%d9%88%d8%a7%d8%b2%d9%86-%d9%81%d9%8a-%d8%a8%d9%86%d8%a7%d8%a1","status":"publish","type":"post","link":"https:\/\/dr-ama.com\/beta\/%d8%a7%d8%b3%d8%aa%d8%ae%d8%af%d8%a7%d9%85-%d9%85%d9%82%d9%8a%d8%a7%d8%b3-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-%d8%a7%d9%84%d9%85%d8%aa%d9%88%d8%a7%d8%b2%d9%86-%d9%81%d9%8a-%d8%a8%d9%86%d8%a7%d8%a1\/","title":{"rendered":"\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0641\u064a \u0628\u0646\u0627\u0621 \u0646\u0645\u0648\u0630\u062c \u0642\u064a\u0627\u0633 \u0631\u0628\u0627\u0639\u064a \u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a \u0644\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u064a\u0629"},"content":{"rendered":"

\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0641\u064a \u0628\u0646\u0627\u0621<\/span>
\n\u0646\u0645\u0648\u0630\u062c \u0642\u064a\u0627\u0633 \u0631\u0628\u0627\u0639\u064a \u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621<\/span>
\n\u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a \u0644\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u064a\u0629<\/span><\/p>\n

Using Balanced Scorecard for Constructing<\/span>
\nA Quadripartite Measuring Model for<\/span>
\nManaging Strategic & Operational<\/span>
\nPerformance of Intellectual Assets<\/span><\/p>\n

\u0625\u0639\u062f\u0627\u062f<\/span>
\n\u062f. \u062c\u0648\u062f\u0629 \u0639\u0628\u062f\u0627\u0644\u0631\u0621\u0648\u0641 \u0645\u062d\u0645\u062f \u0632\u063a\u0644\u0648\u0644<\/span>
\n\u0623\u0633\u062a\u0627\u0630 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643<\/span>
\n\u0643\u0644\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u2013 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0644\u0643 \u0633\u0639\u0648\u062f<\/span><\/p>\n

\u0662\u0660\u0661\u0660<\/span><\/p>\n

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\u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u0628\u062d\u062b <\/span><\/strong><\/p>\n

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\n\u062f\u0645\u062c \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0645\u0639 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0641\u064a \u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u060c \u0648\u064a\u0645\u0643\u0646 \u062a\u062d\u0642\u064a\u0642<\/span> \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0639\u0627\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0627\u0644\u062e\u0645\u0633\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span>
\n\u0661) \u062a\u062d\u062f\u064a\u062f \u0645\u0627\u0647\u064a\u0629 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0648\u0645\u0627\u0647\u064a\u0629 \u0645\u0643\u0648\u0646\u0627\u062a\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0628\u0635\u0648\u0631\u0629 \u062a\u0633\u0627\u0639\u062f )<\/span> \u0641\u064a \u0628\u0646\u0627\u0621 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a \u0627\u0644\u0645\u0642\u062a\u0631\u062d.<\/span>
\n\u0662) \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0648\u0635\u0641\u064a \u0644\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 )<\/span> \u0645\u0646 \u062e \u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0633\u0628\u0628 \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0628\u064a\u0646 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u064a\u0629<\/span>
\n\u0648\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a.<\/span>
\n\u0663) \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0648\u0635\u0641\u064a \u0625\u0644\u0649 \u0642\u064a\u0627\u0633 )<\/span> \u0643\u0645\u064a \u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u062d\u0643\u0645\u064a\u064b\u0627 \u0648\u0645\u0648\u0636\u0648\u0639\u064a\u064b\u0627.<\/span>
\n\u0664) \u0631\u0628\u0637 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0628\u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0648\u0627\u0632\u0646\u0627\u062a \u0627\u0644\u062a\u0642\u062f\u064a\u0631\u064a\u0629 \u0643\u0623\u0633\u0627\u0633 )<\/span>\u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0643\u0645\u064a \u0627\u0644\u0642\u0628\u0644\u064a \u0648\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062f\u062e\u0644 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0643\u0645\u062f\u062e\u0644 \u0645\u0642\u062a\u0631\u062d<\/span>\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u0648\u0627\u0632\u0646\u0629 \u0627\u0644\u062a\u0642\u062f\u064a\u0631\u064a\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629.<\/span>
\n\u0665) \u0631\u0628\u0637 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0628\u0641\u062c\u0648\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0628\u064a\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0641\u062a\u0631\u064a\u0629 )<\/span> \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0643\u0623\u0633\u0627\u0633 \u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0627\u0644\u064a \u0627\u0644\u0628\u0639\u062f\u064a \u0644\u0644\u0623\u0635\u0648\u0644<\/span>
\n\u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u060c \u0648\u0643\u0645\u062f\u062e\u0644 \u0645\u0642\u062a\u0631\u062d \u0644\u062f\u0639\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0644\u062a\u0646\u0638\u064a\u0645\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627 \u0644<\/span>\u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0633\u0639\u0631 \u0627\u0644\u0633\u0647\u0645 \u0641\u064a \u0628\u0648\u0631\u0635\u0629 \u0627\u0644\u0648\u0631\u0627\u0642 \u0627\u0644\u0645\u0627\u0644\u064a<\/span><\/p>\n

\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0628\u062d\u062b<\/span><\/strong><\/span>
\n\u062a\u062a\u0645\u062b\u0644 \u0623\u0647\u0645\u064a\u0629 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0645\u0633\u0627\u0647\u0645\u062a\u0647 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062a\u0631\u0643\u064a\u0632 <\/span>\u0627\u0644\u0623\u0636\u0648\u0627\u0621 \u0639\u0644\u0649 \u0645\u0648\u0636\u0648\u0639 \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0641\u064a \u0627\u0644\u0641\u0643\u0631 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a <\/span>\u0648\u0647\u0648 \u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u060c \u0645\u0639 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0623\u0647\u0645 \u0648\u0623\u062e\u0637\u0631 \u0642\u0636\u064a\u0629 \u0641\u064a\u0647 <\/span>\u0648\u0647\u064a \u0642\u0636\u064a\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a\u060c \u0648\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0647\u0645 \u0623\u062f\u0627\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0631\u0627\u0647\u0646 \u0644\u0642\u064a\u0627\u0633 <\/span>\u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0647\u064a \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646\u060c \u0648\u0645\u0646 \u062b\u0645 \u0641\u0625\u0646 \u0627\u0644\u0646\u0645\u0648\u0630\u062c. \u0627\u0644\u0645\u0631\u0643\u0628 \u0631\u0628\u0627\u0639\u064a \u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629\u060c \u064a\u0645\u062b\u0644 \u0645\u062d\u0627\u0648\u0644\u0629 <\/span>\u0644\u0627\u062d\u062a\u0648\u0627\u0621 \u0627\u0644 \u0641\u062c\u0648\u0629 \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0626\u064a \u0648\u0627\u0644\u0645\u0627\u0644\u064a \u0644\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u064a \u0629 \u060c <\/span>\u0643\u0645\u0627 \u064a\u0639\u062f \u062f\u0644\u064a \u064b \u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0647 \u0639\u0646\u062f \u0627\u0644\u062a\u0639\u0631\u0636 \u0644\u0645\u0648\u0636\u0648\u0639 \u0642\u064a\u0627\u0633 <\/span>\u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u064a \u0629 \u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u0645\u0644\u0621 \u0627\u0644\u0641\u0631\u0627\u063a <\/span>\u0627\u0644\u0630\u064a \u062a\u0639\u0627\u0646\u064a \u0645\u0646\u0647 \u0627\u0644\u0645\u0643\u062a\u0628\u0629 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0645\u0646 \u0642\u0644\u0629 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644. <\/span>\u0648\u0628\u062c\u0627\u0646\u0628 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b\u060c \u062a\u0638\u0647\u0631 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u0647\u060c \u062d\u064a\u062b <\/span>\u0623\u0646 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0645\u0642\u062a\u0631\u062d \u0643\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u064a\u0645\u062b\u0644 \u0623\u0647\u0645\u064a\u0629 \u0642\u0635\u0648\u0649 \u0644\u062a\u0646\u0638\u064a\u0645\u0627\u062a <\/span>\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0646 \u0639\u062f\u0629 \u0632\u0648\u0627\u064a\u0627 \u0639\u0644\u0649 \u0627\u0644\u0646\u062d\u0648 \u0627\u0644\u062a\u0627\u0644\u064a:<\/span>
\n\u0661) \u064a\u0631\u0633\u0645 \u0635\u0648\u0631\u0629 \u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0623\u0643\u0628\u0631 \u0639\u0646 \u0645\u0633\u0628\u0628\u0627\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u062f\u0627\u062e\u0644 \u062a\u0646\u0638\u064a\u0645\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644. )<\/span>
\n\u0662) \u064a\u0648\u0636\u062d \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0648\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a \u0648\u0635\u0641\u064a\u064b\u0627 ) <\/span>\u0648\u0643\u0645\u064a\u064b\u0627.<\/span>
\n\u0663) \u064a\u0631\u0628\u0637 \u0628\u064a\u0646 \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0643\u0623\u062f\u0627\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a ) <\/span>\u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0632\u0645\u0646\u064a \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c \u0644 \u060c \u0648\u0628\u064a\u0646 \u0627\u0644\u0645\u0648\u0627\u0632\u0646\u0629 \u0627\u0644\u062a\u0642\u062f\u064a\u0631\u064a\u0629 \u0643\u0623\u062f\u0627\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 <\/span>\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a \u0641\u064a \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0632\u0645\u0646\u064a \u0642\u0635\u064a\u0631 \u0627\u0644\u0623\u062c\u0644 .<\/span>
\n\u0664) \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u062d\u062a\u0648\u0627\u0621 \u0641\u062c\u0648\u0629 \u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0645\u0627\u0644\u064a \u0628\u064a\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0641\u062a\u0631\u064a\u0629 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 ) <\/span>\u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0644\u062a\u0646\u0638\u064a\u0645\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span>
\n\u0665) \u064a\u0639\u0637\u064a \u0635\u0648\u0631\u0629 \u0648\u0627\u0642\u0639\u064a\u0629 \u0643\u0627\u0645\u0644\u0629 \u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0627\u0644\u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0639\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a ) <\/span>\u0627\u0644\u0645\u0633\u062a\u0645\u062f\u0629 \u0645\u0646 \u062a\u0644\u0643 \u0627\u0644\u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/span>
\n\u0666) \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062f\u0639\u0645 \u0627\u0644\u0642\u062f\u0631\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0631\u062f ) <\/span>\u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u062f \u0625\u0644\u0649 \u062e\u0644\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u0644\u062a\u0646\u0638\u064a\u0645\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0641\u064a \u0628\u0646\u0627\u0621 \u0646\u0645\u0648\u0630\u062c \u0642\u064a\u0627\u0633 \u0631\u0628\u0627\u0639\u064a \u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a \u0644\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 Using Balanced Scorecard for Constructing A Quadripartite Measuring Model for Managing Strategic & Operational Performance of Intellectual Assets \u0625\u0639\u062f\u0627\u062f \u062f. \u062c\u0648\u062f\u0629 \u0639\u0628\u062f\u0627\u0644\u0631\u0621\u0648\u0641 \u0645\u062d\u0645\u062f \u0632\u063a\u0644\u0648\u0644 \u0623\u0633\u062a\u0627\u0630 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643 \u0643\u0644\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u2013 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0644\u0643 \u0633\u0639\u0648\u062f \u0662\u0660\u0661\u0660 \u0627\u0644\u0645\u0627\u062f\u0629\u0627\u0633\u062a\u062e\u062f\u0627\u0645-\u0645\u0642\u064a\u0627\u0633-\u0627\u0644\u0623\u062f\u0627\u0621-\u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646-\u0641\u064a-\u0628\u0646\u0627\u0621-\u0646\u0645\u0648\u0630\u062c-\u0642\u064a\u0627\u0633-\u0631\u0628\u0627\u0639\u064a-\u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a-\u0644\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\u0623\u062f\u0627\u0621-\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a-\u0648\u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a-\u0644\u0644\u0623\u0635\u0648\u0644-\u0627\u0644\u0641\u0643\u0631\u064a\u0629-\u062f.-\u062c\u0648\u062f\u0629-\u0632\u063a\u0644\u0648\u0644 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u0628\u062d\u062b […]\n","protected":false},"author":1,"featured_media":2860,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"iawp_total_views":8,"footnotes":""},"categories":[19,23,47],"tags":[],"class_list":["post-2763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-19","category-23","category-47"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/2763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/comments?post=2763"}],"version-history":[{"count":0,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/2763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media\/2860"}],"wp:attachment":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media?parent=2763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/categories?post=2763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/tags?post=2763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}