{"id":1440,"date":"2012-10-02T20:44:23","date_gmt":"2012-10-02T17:44:23","guid":{"rendered":"http:\/\/54.234.154.4\/?p=1440"},"modified":"2013-08-29T12:30:27","modified_gmt":"2013-08-29T09:30:27","slug":"built-to-last-successful-habits-of-visionary-companies","status":"publish","type":"post","link":"https:\/\/dr-ama.com\/beta\/built-to-last-successful-habits-of-visionary-companies\/","title":{"rendered":"Built to Last: Successful Habits of Visionary Companies"},"content":{"rendered":"

Built to Last: Successful Habits of Visionary Companies<\/span><\/p>\n

Author s: Jim Collins and Jerry I. Porras<\/span><\/p>\n

\u062c\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0634\u0631\u0648\u0639 \u0628\u062d\u062b\u064a \u0625\u0633\u062a\u0645\u0631 6 \u0633\u0646\u0648\u0627\u062a \u0641\u064a \u062c\u0627\u0645\u0639\u0629Stanford \u0642\u0627\u0645 \u0628\u0647 \u062e\u0631\u064a\u062c school of Business \u0648\u0647\u0648 James C. Collins and Jerry I. Porras \u062a\u0645 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0628\u062d\u062b \u0628\u0634\u0643\u0644 \u0625\u0633\u062a\u062b\u0646\u0627\u0626\u064a \u0639\u0644\u0649 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0633\u062a\u0645\u0631 \u0644\u0641\u062a\u0631\u0629 \u0637\u0648\u064a\u0644\u0629 \u0648 \u0648\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627 \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629.<\/span>
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\n5-\u062a\u0639\u064a\u064a\u0646 \u0645\u062f\u064a\u0631 \u062a\u0646\u0641\u064a\u0630\u064a \u0645\u0646 \u0627\u0644\u062e\u0627\u0631\u062c \u0623\u0641\u0636\u0644 \u0637\u0631\u064a\u0642\u0629 \u0644\u0625\u0632\u062f\u0647\u0627\u0631 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/span><\/p>\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u0623\u0648\u0644: Best of the Best<\/span><\/strong><\/span>
\n\u064a\u0624\u0643\u062f \u0641\u064a\u0647 \u0627\u0644\u0643\u0627\u062a\u0628 \u0639\u0644\u0649 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0648\u0635\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0644\u064a\u0633\u062a \u0631\u0624\u064a\u0629 \u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u060c \u0623\u0648 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 . \u0648\u0642\u062f \u0639\u0631\u0641 Porras and Collins \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u0623\u0646\u0647\u0627 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0645\u062c\u0627\u0644\u0647\u0627 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u064a\u0646\u0638\u0631\u0648\u0646 \u0625\u0644\u064a\u0647\u0627 \u0628\u0623\u0646\u0647\u0627 \u0645\u062a\u0645\u064a\u0632\u0629 \u0648\u0644\u0647\u0627 \u062a\u0627\u0631\u064a\u062e \u0637\u0648\u064a\u0644 \u0645\u0646 \u0627\u0644\u062a\u0645\u064a\u0632 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0645\u0646 \u062d\u0648\u0644\u0647\u0627. \u0643\u0645\u0627 \u0639\u0631\u0641\u0647\u0627 \u0628\u0623\u0646\u0647\u0627 \u0648\u0635\u0641 \u0642\u0648\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0623\u0641\u0631\u0627\u062f\u0647\u0627 \u0648\u0642\u0627\u062f\u062a\u0647\u0627 . \u0648\u0646\u0635\u062d \u0627\u0644\u0643\u0627\u062a\u0628\u0627\u0646 \u0627\u0644\u0642\u0631\u0627\u0621 \u0628\u062c\u0645\u0639 \u0642\u0627\u0626\u0645\u0629 \u0645\u0646 \u0631\u0624\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0637\u0628\u0642\u0627 \u0644\u0644\u0633\u0645\u0639\u0629 \u0648\u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u064a\u0629 \u0641\u064a \u0627\u0644\u062d\u064a\u0627\u0629 \u0642\u0628\u0644 \u0639\u0627\u0645 1950 \u0648\u063a\u064a\u0631 \u0630\u0644\u0643 \u0648\u0645\u0631\u0627\u062c\u0639\u062a\u0647\u0627. \u0648\u062d\u062f\u062f \u0627\u0644\u0643\u0627\u062a\u0628\u0627\u0646 \u0623\u0647\u062f\u0627\u0641\u0647\u0645 \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0631\u0624\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0645 \u062a\u062a\u0648\u0627\u0641\u0642 \u062a\u0645\u0627\u0645\u0627 \u0645\u0639 \u0631\u0624\u064a\u062a\u0647\u0627.<\/span><\/p>\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u062b\u0627\u0646\u064a: Clock Building, Not Time Telling<\/strong><\/span>
\n\u0648\u064a\u0631\u0643\u0632 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0641\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0643\u0627\u0631\u064a\u0632\u0645\u064a\u0629 \u0644\u0644\u0642\u0627\u0626\u062f \u0648\u0627\u0645\u062a\u0644\u0627\u0643 \u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u0639\u0638\u064a\u0645\u0629 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0632\u062f\u0647\u0627\u0631\u0647\u0627 \u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062c\u0648\u0647\u0631 \u0627\u0644\u0642\u064a\u0645\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0623\u0641\u0643\u0627\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0638\u064a\u0645\u0629\u060c \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u0643\u0627\u0631\u064a\u0632\u0645\u064a\u064a\u0646 \u060c \u0648\u0625\u0639\u0637\u0627\u0621 \u0645\u0632\u064a\u062f\u0627 \u0645\u0646 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0625\u0644\u0649 \u0627\u0644\u0631\u0628\u062d \u0648\u0634\u0631\u062d \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u0639\u0638\u064a\u0645\u0629 \u0628\u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0623\u0633\u0637\u0648\u0631\u0629 \u0634\u0631\u0643\u0629 Bill Hewlett and Dave Packard\u2019s \u0641\u064a \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u060c \u0623\u064a\u0636\u0627 \u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0639\u0635\u0641 \u0627\u0644\u0630\u0647\u0646\u064a \u0641\u064a Sony Corporations \u0648\u0645\u0627 \u0647\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u0635\u0646\u064a\u0639\u0647\u0627 \u0628\u0639\u062f \u0628\u062f\u0621 \u0639\u0645\u0644 \u0627\u0644\u0634\u0631\u0643\u0629.<\/span><\/p>\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u062b\u0627\u0644\u062b: More than Profits<\/span><\/strong><\/span>
\n\u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0627\u0644\u0645\u0647\u0645 \u062d\u062a\u0649 \u062a\u062f\u0631\u0643 \u0623\u0646 \u062c\u0648\u0647\u0631 \u0627\u0644\u0623\u064a\u062f\u0644\u0648\u062c\u064a\u0629 \u0648\u062d\u062f\u0647 \u0644\u0627 \u064a\u062d\u0642\u0642 \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0644\u0623\u0646 \u0643\u0644 \u0634\u064a\u0621 \u062d\u0648\u0644\u0643 \u064a\u062a\u063a\u064a\u0631 \u062f\u0627\u0626\u0645\u0627 \u060c \u0627\u0644\u0639\u0627\u0644\u0645 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0647\u064a\u0623 \u0644\u062a\u063a\u064a\u0631 \u0643\u0644 \u0634\u064a\u0621 \u0641\u064a\u0647\u0627 \u0645\u0627 \u0639\u062f\u0627 \u0645\u0639\u062a\u0642\u062f\u0627\u062a\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647\u0627 \u0644\u0643\u064a \u062a\u0633\u062a\u0645\u0631 \u062d\u064a\u0627\u062a\u0647\u0627. . \u0648\u064a\u0631\u0649 \u0627\u0644\u0643\u0627\u062a\u0628\u0627\u0646 \u0623\u0646\u0647 \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u0646 \u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0623\u064a\u062f\u0644\u0648\u062c\u064a\u062a\u0647\u0627 \u0628\u064a\u0646\u0645\u0627 \u062a\u0633\u0645\u062d \u0628\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u064a \u062a\u0639\u0645\u0644 \u0628\u0647 \u0627\u0644\u0623\u064a\u062f\u0644\u0648\u062c\u064a\u0629\u060c \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u062e\u0637\u0648\u0637 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0648\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u063a\u064a\u0631 \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0641\u0643\u0631\u0629 \u0648\u0627\u0644\u0623\u064a\u062f\u0644\u0648\u062c\u064a\u0629 \u0644\u0627 \u062a\u062a\u063a\u064a\u0631 .<\/span><\/p>\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u0631\u0627\u0628\u0639: Preserve the Core\/Stimulate Progress<\/strong><\/span>
\n\u064a\u0635\u0641 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0625\u062a\u0628\u0627\u0639\u0647\u0627 \u0641\u064a \u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0646\u0647\u0627 \u0645\u0646 \u062a\u0628\u0646\u064a \u0627\u0644\u062a\u063a\u064a\u0631 \u0637\u0648\u0627\u0644 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0648\u0642 . \u0648\u064a\u0631\u0649 \u0627\u0646\u0647 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0646\u062c\u062f \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u062a\u062a\u063a\u064a\u0631 \u0648\u0644\u0643\u0646 \u062a\u0638\u0644 \u0627\u0644\u0641\u0643\u0631\u0629 \u0648\u0627\u0644\u0623\u064a\u062f\u0644\u0648\u062c\u064a\u0629 \u0644\u0627 \u062a\u0645\u0633. \u0625\u062d\u062f\u0649 \u0631\u0624\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0627\u0644\u062a\u064a \u062d\u0627\u0641\u0638\u062a \u0639\u0644\u0649 \u0623\u064a\u062f\u0644\u0648\u062c\u064a\u062a\u0647\u0627 \u0643\u0627\u0646\u062a \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0629 \u0644\u0623\u0633\u0637\u0648\u0644 Boeing \u0648\u0627\u0644\u0637\u0627\u0626\u0631\u0627\u062a \u0627\u0644\u062c\u0627\u0645\u0628\u0648 747 \u0627\u0644\u062d\u0631\u0628\u064a\u0629 . \u0641\u064a \u0627\u0644\u062e\u0645\u0633\u064a\u0646\u064a\u0627\u062a \u0639\u0646\u062f\u0645\u0627 \u063a\u0627\u0645\u0631\u062a \u0628\u0648\u064a\u0646\u062c \u0648\u062f\u062e\u0644\u062a \u0641\u064a \u0645\u062c\u0627\u0644 \u062c\u062f\u064a\u062f \u0648\u0647\u0648 \u0627\u0644\u0637\u064a\u0631\u0627\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0628\u062f\u0644\u0627 \u0645\u0646 \u062a\u0639\u0632\u064a\u0632 \u0642\u0648\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644 \u0627\u0644\u0639\u0633\u0643\u0631\u064a \u0627\u0644\u062a\u064a \u062d\u0642\u0642\u062a \u0645\u0646\u0647 \u0645\u0639\u0638\u0645 \u0623\u0631\u0628\u0627\u062d\u0647\u0627\u060c \u0647\u0646\u0627 \u0646\u0627\u0641\u0633\u062a Douglas Aircrafts \u0627\u0644\u0630\u064a \u0623\u062e\u0631\u062c\u0647\u0627 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644 \u0646\u0647\u0627\u0626\u064a\u0627. \u0648\u0631\u0643\u0632 \u0627\u0644\u0643\u0627\u062a\u0628\u0627\u0646 \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0641\u064a \u0631\u0624\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0639\u0648\u0627\u0645\u0644 \u062e\u0627\u0631\u062c\u064a\u0629 \u0638\u0631\u0648\u0641 \u0627\u0644\u0633\u0648\u0642 \u0648\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0631\u0628\u062d\u064a\u0629.<\/span><\/p>\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u062e\u0627\u0645\u0633 : Big Hairy Audacious Goals<\/strong><\/span>
\n\u064a\u0646\u0627\u0642\u0634 \u0647\u0630\u0627 \u0627\u0644\u0641\u0635\u0644 \u062e\u0635\u0627\u0626\u0635 \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0641\u064a \u062a\u062d\u0645\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d. \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0633\u0639\u0649 \u0628\u0648\u064a\u0646\u062c \u0625\u0644\u0649 \u0645\u062c\u0627\u0644 \u0627\u0644\u0637\u064a\u0631\u0627\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0641\u064a \u0627\u0644\u062e\u0645\u0633\u064a\u0646\u064a\u0627\u062a\u060c \u0648\u0644\u0645 \u064a\u0643\u0646 \u0645\u062e\u0637\u0637\u0627 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646\u0647\u0627 \u062a\u0631\u0643\u062a \u0645\u062c\u0627\u0644 \u0627\u0644\u0637\u0627\u0626\u0631\u0627\u062a \u0627\u0644\u0646\u0641\u0627\u0633\u0629 \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0644\u0627 \u0639\u0628 \u0631\u0626\u064a\u0633\u064a \u0644\u0644\u0639\u0645\u0644 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644.<\/span>
\n\u0639\u0644\u0649 \u0627\u0644\u0639\u0643\u0633 \u062a\u0645\u0627\u0645\u0627 \u0627\u0644\u0645\u0646\u0627\u0641\u0633 Douglas Aircraft \u062a\u062c\u0646\u0628\u062a \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u060c \u0648\u0642\u062f \u0623\u062e\u0630\u062a \u0628\u0648\u064a\u0646\u062c \u0627\u0644\u0645\u063a\u0627\u0645\u0631\u0629 \u0648\u0637\u0648\u0631\u062a \u0646\u0645\u0648\u0630\u062c\u0647\u0627 \u0627\u0644\u0633\u0627\u0628\u0642 \u0648\u062f\u062e\u0644\u062a \u0641\u064a \u0627\u0644\u0637\u064a\u0631\u0627\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u064a\u0648\u0645.<\/span><\/p>\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u0633\u0627\u062f\u0633: Cult-like Cultures<\/span><\/strong><\/span>
\n\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u062c\u0645\u064a\u0639 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0623\u0646 \u064a\u062a\u0628\u0646\u0648\u0627 \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u064a\u0639\u062a\u0646\u0642\u0648\u0627 \u0642\u064a\u0645\u0647\u0627. \u0648\u064a\u0631\u0649 \u0627\u0644\u0643\u0627\u062a\u0628 \u0623\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u062a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0633\u0639\u064a \u0625\u0644\u0649 \u0625\u0646\u062c\u0627\u0632\u0647\u0627 \u0648\u0625\u062a\u0628\u0627\u0639 \u0623\u064a\u062f\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u0648\u062d\u062f\u062f \u0627\u0644\u0643\u0627\u062a\u0628 \u0623\u0631\u0628\u0639 \u062e\u0635\u0627\u0626\u0635 \u0639\u0627\u0645\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0636\u0645\u0646\u0647\u0627 \u0627\u0644\u0641\u0644\u0633\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0647\u0649:<\/span>
\n\u2022 \u0648\u0636\u0648\u062d \u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 ( \u0627\u0644\u0623\u064a\u062f\u0644\u0648\u062c\u064a\u0629) : \u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u062a\u0642\u062f \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0628\u0634\u062f\u0629 \u0628\u0623\u064a\u062f\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/span>
\n\u2022 \u0627\u0644\u062a\u062b\u0642\u064a\u0641: \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0633\u0626\u0648\u0644\u0629 \u0639\u0646 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0628\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0639\u0645\u0644.<\/span>
\n\u2022 \u0627\u0644\u0645\u0644\u0627\u0626\u0645\u0629:\u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u0644\u0627 \u064a\u0624\u0645\u0646\u0648\u0646 \u0628\u0646\u0641\u0633 \u0627\u0644\u0623\u064a\u062f\u0644\u0648\u062c\u064a\u0629 \u064a\u0646\u0628\u063a\u064a \u062a\u0628\u062f\u064a\u0644\u0647\u0645.<\/span>
\n\u2022 \u0627\u0644\u0646\u062e\u0628\u0629: \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0645\u0633\u0626\u0648\u0644\u064a\u0629 \u062a\u0623\u062a\u064a \u0645\u0646 \u0643\u0648\u0646\u0647 \u0639\u0636\u0648\u0627 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0645\u0633\u0626\u0648\u0644\u0627 \u0641\u064a \u0627\u0644\u0631\u0624\u064a\u0629.<\/span><\/p>\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u0633\u0627\u0628\u0639: Try a Lot of Stuff and Keep What Works<\/strong><\/span>
\n\u064a\u0631\u0643\u0632 \u0627\u0644\u0641\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0631\u0624\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0625\u062f\u0631\u0627\u0643\u0647\u0627 \u0645\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0648\u0627\u0644\u0645\u062d\u0627\u0648\u0644\u0629 \u0648\u0627\u0644\u062e\u0637\u0623\u060c \u0648\u0627\u0646\u062a\u0647\u0627\u0632 \u0627\u0644\u0641\u0631\u0635 \u0646\u062d\u0648 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u062c\u0648\u0646\u0633\u0648\u0646 \u0648\u062c\u0648\u0646\u0633\u0648\u0646 \u0627\u0643\u062a\u0634\u0641\u062a \u0623\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0644\u0643 \u064a\u0644\u0637\u0641 \u0627\u0644\u062c\u0644\u062f \u0645\u0635\u0627\u062f\u0641\u0629 \u0628\u0639\u062f \u0634\u0643\u0648\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062d\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062c\u0644\u062f \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0628\u0644\u0627\u0633\u062a\u064a\u0643\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u062c \u0627\u0644\u062a\u064a \u062a\u0646\u062a\u062c\u0647\u0627. \u0641\u0642\u062f \u0628\u0627\u0639\u062a \u0628\u0648\u062f\u0631\u0629 \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u0628\u0639\u062f\u0647\u0627 \u0645\u0628\u0627\u0634\u0631\u0629.<\/span>
\n\u0648\u062d\u062f\u062f \u0627\u0644\u0643\u0627\u062a\u0628\u0627\u0646 \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0648\u0627\u0644\u0645\u062d\u0627\u0648\u0644\u0629 \u0648\u0627\u0644\u062e\u0637\u0623 \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062a\u0642\u062f\u0645 \u0648\u062d\u062f\u062f\u0627 \u062e\u0645\u0633 \u0637\u0631\u0642 \u0644\u0647\u0630\u0627 \u0627\u0644\u063a\u0631\u0636 \u0648\u0647\u0649:<\/span>
\n1- \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0644\u0644\u0623\u0641\u0643\u0627\u0631<\/span>
\n2- \u0627\u0642\u0628\u0644 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0648\u062f\u0639 \u0627\u0644\u0636\u0639\u064a\u0641 \u064a\u0645\u0648\u062a<\/span>
\n3- \u0627\u062a\u062e\u0630 \u062e\u0637\u0648\u0627\u062a \u0635\u063a\u064a\u0631\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0641\u0634\u0644 \u0635\u063a\u064a\u0631 \u0644\u0643\u064a \u062a\u0633\u062a\u0645\u0631 \u0648\u062a\u0646\u062c\u062d.<\/span>
\n4- \u0627\u0644\u062b\u0628\u0627\u062a<\/span>
\n5- \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0628\u0646\u0627\u0621<\/span><\/p>\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u062b\u0627\u0645\u0646: Home Grown Management<\/strong><\/span>
\n\u0648\u0635\u0641 \u0627\u0644\u0643\u0627\u062a\u0628\u0627\u0646 \u062e\u0635\u0627\u0626\u0635 \u0631\u0624\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u064a\u0646 \u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u0646 \u0627\u0644\u062f\u0627\u062e\u0644 \u0644\u0645\u0646\u0627\u0635\u0628 \u0639\u0644\u064a\u0627 \u0641\u064a \u0645\u0642\u0627\u0628\u0644 \u0645\u0624\u0633\u0633\u0627\u062a \u0622\u062e\u0631\u0649 \u062a\u0639\u064a\u0646 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0627\u0635\u0628 \u0645\u0646 \u062e\u0627\u0631\u062c \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u0648\u0647\u0630\u0627 \u064a\u0633\u0645\u062d \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u0645\u064a\u0632 \u0641\u064a \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062f\u0627\u062e\u0644\u060c \u0644\u0623\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u064a\u0624\u0645\u0646\u0648\u0646 \u0628\u0623\u064a\u062f\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 . \u0648\u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u062a\u062d\u0641\u0638 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062d\u064a\u0648\u064a\u0629 \u0648\u0627\u0644\u0646\u0634\u0627\u0637 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0642\u062f\u0645. \u0648\u064a\u0631\u0649 \u0627\u0644\u0643\u0627\u062a\u0628\u0627\u0646 \u0623\u0646 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u062a\u0639\u062a\u0645\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u064a\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0635\u0628 \u0627\u0644\u0639\u0644\u064a\u0627 \u0645\u0646 \u0627\u0644\u062f\u0627\u062e\u0644 \u0648\u0641\u064a \u062f\u0631\u0627\u0633\u062a\u0647 \u0641\u0642\u0637 4% \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u064a\u064a\u0646 \u0645\u0646 \u0627\u0644\u062e\u0627\u0631\u062c.<\/span><\/p>\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u062a\u0627\u0633\u0639: Good Enough Never Is<\/strong><\/span>
\n\u0648\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0641\u0635\u0644 \u064a\u0633\u0623\u0644 \u0627\u0644\u0643\u0627\u062a\u0628\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u0633\u0624\u0627\u0644 \u062d\u0648\u0644 \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u060c \u0643\u064a\u0641 \u0646\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u063a\u062f\u0627 \u0645\u0646 \u0627\u0644\u0630\u064a \u0646\u0639\u0645\u0644\u0647 \u0627\u0644\u064a\u0648\u0645\u061f \u0641\u0628\u062f\u0644\u0627 \u0645\u0646 \u0633\u0624\u0627\u0644 \u0627\u0644\u0636\u0639\u064a\u0641 \u0627\u0644\u0630\u064a \u062a\u0637\u0631\u062d\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0636\u0639\u064a\u0641\u0629\u060c \u064a\u0645\u0643\u0646 \u0637\u0631\u062d \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062a\u0627\u0644\u064a \u0643\u064a\u0641 \u0633\u0646\u0643\u0648\u0646 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0648\u0643\u064a\u0641 \u0646\u0645\u062a\u0644\u0643 \u0623\u062f\u0627\u0621 \u064a\u0645\u0643\u0646\u0646\u0627 \u0645\u0646 \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u0641\u0647\u0645 \u064a\u0631\u0641\u0636\u0648\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062e\u0637 \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0648\u064a\u062d\u062f\u062f\u0648\u0646 \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u062a\u062d\u0642\u064a\u0642 \u0623\u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0648\u064a\u0631\u0641\u0636\u0648\u0646 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0645\u0646 \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u060c \u0648\u064a\u0631\u0649 \u0627\u0644\u0643\u0627\u062a\u0628\u0627\u0646 \u0636\u0631\u0648\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0648\u062a\u0628\u0646\u064a \u0623\u0641\u0643\u0627\u0631 \u062c\u062f\u064a\u062f\u0629 \u0648\u0623\u062d\u062f\u062b \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627\u062a \u0642\u0628\u0644 \u0627\u0644\u0622\u062e\u0631\u064a\u0646. \u0623\u0643\u062b\u0631 \u0645\u0646 18 \u0634\u0631\u0643\u0629 \u062a\u0645 \u0628\u062d\u062b\u0647\u0627 \u0648\u062c\u062f \u0623\u0646 16 \u0645\u0646\u0647\u0627 \u062a\u0648\u062c\u0647 \u0646\u0641\u0633\u0647\u0627 \u0628\u0642\u0648\u0629 \u0646\u062d\u0648 \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631.<\/span><\/p>\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u0639\u0627\u0634\u0631: The End of the Beginning<\/strong><\/span>
\n\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0627 \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0644\u0644\u0641\u0635\u0644 \u0644\u062a\u0648\u0636\u064a\u062d \u0643\u064a\u0641 \u062a\u062a\u0631\u062c\u0645 \u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0623\u064a\u062f\u0644\u0648\u062c\u064a\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629. \u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0623\u064a\u062f\u0644\u0648\u062c\u064a\u0627\u062a \u0625\u0644\u0649 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0648\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u0648\u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0643\u0627\u062a\u0628\u0627\u0646 \u0634\u0631\u0643\u0629 Hewlett-Packard \u0643\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0648\u0636\u0639 \u0627\u0644\u0623\u064a\u062f\u0644\u0648\u064a\u062c\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0641\u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u0637\u0631\u0642\u0647\u0627 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u062a\u062d\u062f\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u062a\u0633\u0645\u062d \u0644\u0647\u0645 \u0628\u0627\u0644\u062d\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0631\u064a\u062f\u0648\u0646\u0647\u0627 \u0628\u0627\u0644\u0633\u064a\u0631 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062f\u0631\u0627\u0643\u0647\u0645 \u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/span><\/p>\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u062d\u0627\u062f\u064a \u0639\u0634\u0631: Building the Vision<\/strong><\/span>
\n\u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0624\u064a\u0629 \u0647\u0648 \u0625\u0639\u0627\u062f\u0629 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0642\u064a\u0645 \u0644\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u062a\u0642\u062f\u0645 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u0641\u0627\u0644\u0631\u0624\u064a\u0629 \u0647\u0649 \u0627\u0644\u0645\u062d\u0641\u0632 \u0644\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0644\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0630\u0627\u062a\u064a \u0639\u0644\u0649 \u0646\u062d\u0648 \u0645\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u062a\u062d\u0645\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629 \u0628\u062f\u0644\u0627 \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0627\u0636\u064a \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u064a\u0647. \u0641\u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0623\u0646 \u0627\u0644\u0639\u064a\u0646 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644 \u0628\u062f\u0644\u0627 \u0645\u0646 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0642\u0635\u064a\u0631 \u062d\u062a\u0649 \u0644\u0648 \u0643\u0627\u0646\u062a \u0647\u0646\u0627\u0643 \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u0623\u062f\u0627\u0621 \u0630\u0644\u0643<\/span>.<\/p>\n

Jerry Porras\u2019 and Jim Collins\u2019 Built to Last is a philosophical blueprint based on research into the development of some of the United States\u2019 most successful corporations. Recognizing struggling competitors whose businesses disappear after a period of time, Collins and Porras focus their research towards 18 bona fide, \u201cvisionary\u201d companies and analyze them in accordance with guidelines they\u2019ve set on what makes a good company. Selection criteria and research between the two authors was extensive, with attention paid towards companies with average founding dates of 1897 and prior along with a surefire system evaluating companies as start-ups, midsize companies, and large companies. In the face of sociological events, Porras and Collins wanted to answer the question \u201cwhat makes the truly exceptional companies different from the other companies?\u201d with an emphasis on timeless management principles instead of trends and innovations like employee empowerment and shared values.
\nPorras and Collins learned that their prior beliefs were misfires. During a six year research process, they \u201cunlearned\u201d much of what they learned with large corporations\u2019 successes. In place of former beliefs lays a new groundwork for what exemplifies visionary companies. Here are some of the former myths removed with their research:<\/p>\n

1. A great idea is needed to start companies
\n2. Visionary organizations need charismatic leaders
\n3. Maximizing profits is the dominate goal with visionary companies
\n4. Visionary companies focus on beating competitors
\n5. Hiring outsiders as CEO\u2019s is the best way to spark an organization
\nSome of the core beliefs Porras and Collins discuss in Built to Last include preserving a core ideology, the BHAG (Big Hairy Audacious Goals) concept, owning a cult-like culture, trying new things, refusing the idea of a \u201cgreat idea\u201d to start a company, and consistent innovation. Preserving a core ideology allows companies to stay in tune with competition through the constant evolution of products. The BHAG (Big Hairy Audacious Goals) philosophy encourages organization leaders to conduct paradigm shifts with their products by constantly launching missions, like new products and the building of \u201cfirsts.\u201d Both authors also dive into the \u201ccult-like culture\u201d mantra, where every single employee in the company must adapt to a leader\u2019s vision and become cohesive and non-fragmented to survive. Porras and Collins provide the examples of fantastic department store sales people and companies\u2019 devotion to technological products as milestones.
\nOther philosophies described in Built to Last include constant innovation, \u201crefusing the idea of a great idea\u201d, and embracing evolution. According to the authors, innovating allows companies to keep products and services updated to beat the competition. They use Boeing Engineering as an example of an innovative leader and rival McDonnell Douglas as a company struggling to meet industry standards. Porras and Collins denounce the \u201cgreat idea\u201d based on research that found many past founders did not start companies with established ideas (i.e. Hewlett Packard\u2019s involvement with failed products prior to discovering electronics as a niche.)
\nIn essence, Built to Last is an analysis of how visionary companies should operate. It revolves around value arrangement and does not specifically ask companies to fire employees, remove resources, etc. It asks for companies to assume a workmanlike culture and keep an eye out for tomorrow and the long term.<\/p>\n

Chapter Summaries
\nChapter 1 \u2013 Best of the Best
\nThis chapter reiterates the author\u2019s intentions of describing visionary companies, not visionary product concepts, market insights, or visions. Porras and Collins define a visionary company as a \u201cpremier institution in their industries, widely admired by their peers and having a long track record of making a significant impact on the world around them.\u201d They define a visionary company as an organization and describe powerful individual leaders and ideas as inevitably short-lived. Both authors ask readers to compile a list of visionary companies according to reputation, contribution to society, life before 1950, and more. Porras and Collins outline their goals of selecting visionary companies and \u201ccomparison companies\u201d that don\u2019t quite match visionary status.<\/p>\n

Chapter 2 \u2013 Clock Building, Not Time Telling
\nIn this chapter, Porras and Collins liken the longevity of a company to time telling and clock building. According to the authors, time telling is \u201chaving a great idea or being a charismatic visionary leader\u201d and clock building is \u201cbuilding a company that can prosper far beyond the presence of any singer leader and through multiple product life cycles.\u201d Porras and Collins explain the importance of building an organization\u2019s \u201ccore value system\u201d instead of relying on great product ideas, charismatic leaders, and paying too much attention to profit. They denounce the idea of charismatic leaders and explain the \u201cgreat idea\u201d myth by pointing out Bill Hewlett and Dave Packard\u2019s ventures into non-electronic products and Masaru Ibuka\u2019s Sony Corporations brainstorming sessions on which products to make after starting the company.<\/p>\n

Chapter 3- More than Profits
\nIn this chapter, Porras and Collins talk about how important it is to recognize that core ideology alone does not make a visionary company, since everything around you is always changing. In order to meet the demands of a changing world, companies \u201cmust be prepared to change everything about itself except its basic beliefs as it moves through corporate life.\u201d According to the authors, companies must preserve its core ideology while allowing room for the manifestations of the core ideologies to change. This means product lines, profit strategies, cultural tactics, and organization structure can change \u2013 but a core ideology should not. \u201cPreserving the core and stimulating progress\u201d tactics are discussed.
\nInterlude \u2013 No \u201cTyranny of the Or\u201d (Embrace the \u201cGenius of the And\u201d)
\nIn this chapter, Porras and Collins make reference to their use of the yin\/yang symbol from Chinese philosophy in order to explain the visionary mentality of not \u201coppressing themselves to the tyranny of the OR\u201d \u2013 which means hell for those that cannot live with two contradictory ideas at the same time. According to the authors, inferior companies hold proclamations such as \u2013 \u201cyou can invest for the future or do well in the short-term\u201d and \u201cyou can have low cost or high quality.\u201d This limits companies to a short-minded frame of reference where there is only one choice, but not both. The authors ask readers to embrace both extremes and to figure out a way to have both choices. Visionary companies find ways to do well in the short-term and long-term, rather than sacrifice one for the other. They don\u2019t look for a balance \u2013 rather, acquiring both to the max. The purpose of the yin\/yang symbol is to illustrate this concept.<\/p>\n

Chapter 4 \u2013 Preserve the Core\/Stimulate Progress
\nThis chapter describes the ways companies should do business by being able to adapt and change over time in response to market conditions. Over time, competencies, strategies, and goals change but the core ideology must remain intact. One visionary company Porras and Collins use as an example of one preserving its core is Boeing and its fleet of 747 jumbo aircrafts. In the 1950s, Boeing ventured into new territory and took a gamble on building commercial airliners instead of sticking to military aircraft, which earned most of its profit. As a result, its rival Douglas Aircrafts was left in the dust.
\nBoth authors sat that the drive for change in a visionary company is internal, where philosophy takes precedent over external forces like market conditions and profit motives to make them change. Visionary companies must have the confidence to set the \u201cbig hairy audacious goals\u201d discussed in the next chapter. They also instill mechanisms in place to preserve the core and stimulate progress.
\nChapter 5- Big Hairy Audacious Goals
\nChapter 5 discusses a visionary company characteristic of taking risk and \u201csetting super goals\u201d as a hallmark for success. It starts off with Boeing\u2019s pursuit of the commercial airline market in the 1950\u2019s, which was underdeveloped and needing a major player for jet aircrafts. Unlike its rival Douglas Aircraft, who avoided entering the commercial market, Boeing took a gamble and developed a prototype for the commercial airliners used today.
\nThis chapter introduces the \u201cBHAG\u201d concept as a way for companies to enhance team spirit and shooting for goals to become visionary. Porras and Collins describe BHAGs as nearly impossible, but possible with confidence and a bit of arrogance on behalf of the company. It stresses high commitment and working outside of a comfort zone. The Kennedy moon mission is also an example of a BHAG.<\/p>\n

Chapter 6 \u2013 Cult-like Cultures
\nPorras and Collins discuss visionary companies as not a great place to work for everyone. All employees within a visionary company must adapt and embrace the core values assigned to them in order for the organization to make strides. According to the authors, visionary companies are demanding of its employees to seek accomplishment and to follow the core ideology. The authors outline four common characteristics of cults that apply to the visionary organizational philosophy \u2013 fervently held ideology, indoctrination, tightness of fit, and elitism.
\n\u2022 Fervently held ideology \u2013 All employees believe strongly in the company ideology.
\n\u2022 Indoctrination \u2013 Management is responsible for introducing and encouraging the proper work culture to employees.
\n\u2022 Tightness of fit \u2013 Employees not believe in the same ideology should switch positions or be fired altogether.
\n\u2022 Elitism \u2013 Recognizing the sense of responsibility that comes from being a member of a visionary company.
\nThe beginning of Chapter 6 uses Nordstrom as an example of a visionary company where an interviewer tells an interviewee what is expected of him, in accordance with the company philosophy of excellent customer service and starting from the bottom to work your way to the top.<\/p>\n

Chapter 7 \u2013 Try a Lot of Stuff and Keep What Works
\nThis chapter discusses Porras\u2019 and Collins\u2019 visionary company research and how they\u2019ve come to the realization experimentation, trial & error, accidents, and opportunism were ahead of detailed strategic planning. An example of Johnson & Johnson\u2019s accidental discovery of using talc as a skin soother after customers complained of skin irritation from medicated plastics they were producing. They sold packaged \u201cbaby powder\u201d soon after. Other example companies include SM getting into the masking tape business and Walmart introducing people greeters.
\nBoth authors describe opportunistic experimentation through trial and error as a way to make evolutionary progress. According to Porras and Collins, five ways to make evolutionary progress includes:
\n1. Giving ideas a quick try
\n2. Accept mistakes and letting the weakest die
\n3. Taking small steps to achieve small failures in order to get ahead
\n4. Persistence
\n5. Building a \u201cticking clock\u201d as described in Chapter 1 to turn the aforementioned points into a process.<\/p>\n

Chapter 8 \u2013 Home Grown Management
\nPorras and Collins describe a characteristic of visionary companies as likely to hire inside employees to high positions as opposed to other organizations that \u201chire from the outside.\u201d This allowed for consistent excellence in leadership from within the ranks, from employees who have adhered to the company\u2019s core ideology. In the overall picture, this is a way for companies to preserve the core while stimulating progress \u2013 a mantra discussed in Chapter 4.
\nTo support their claims, both authors cite comparison companies are six times more likely than visionary companies to hire their CEO from a pool of outside applications. At visionary companies, only 4% of CEOs came from the outside.<\/p>\n

Chapter 9 \u2013 Good Enough Never Is
\nIn this chapter, Porras and Collins ask wannabe visionary companies to ask the follow question: \u201chow can we do better tomorrow than we did today?\u201d instead of lesser questions posed by lesser companies like \u201chow well are we going\u201d and \u201chow well do we have to perform in order to meet the competition.\u201d They reject the idea of a \u201cfinish line\u201d and define a visionary company as one who is never satisfied with its results. All visionary companies hold high standards and reject the practices of comparison companies that make money off successful products. Porras and Collins stress investing for the future and adapt to newer ideas and technology earlier than others. Out of 18 companies researched, 16 were found to drive themselves harder for improvement.<\/p>\n

Chapter 10 \u2013 The End of the Beginning
\nIn this chapter, Porras and Collins use the \u201cend of the beginning\u201d concept to explain how visionary companies translate their core ideologies into the every day workings of the organization. Core ideology is translated into the strategies, behaviors, business practices,
\nand goals of the organization. Porras and Collins used Hewlett-Packard as an example of a \u201ccore ideology into practice\u201d organization with their management methods of providing well defined objectives to employees and allowing them as much freedom as they wanted to work towards that goal with the intention of recognizing the individual\u2019s efforts throughout the organization.
\nSome business practices Porras and Collins explain are paying attention to details, combining pieces to perform tasks (i.e. employee talents), asking if a practice is appropriate to a company\u2019s ideology and goals instead of \u201cis this practice good?\u201d and taking care of misalignments within the organization.<\/p>\n

Chapter 11 \u2013 Building the Vision
\n\u201cBuilding the vision\u201d is a rearrangement of values intended to stimulate progress. It asks potential visionary organizations to strive for self-improvement day in and day out and to invest in new technologies and new management methods to take risks instead of lying back and remaining conservative. An eye should always be kept for the long term instead of the short term, even when it is hard to do so.<\/p>\n","protected":false},"excerpt":{"rendered":"

Built to Last: Successful Habits of Visionary Companies Author s: Jim Collins and Jerry I. Porras \u062c\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0634\u0631\u0648\u0639 \u0628\u062d\u062b\u064a \u0625\u0633\u062a\u0645\u0631 6 \u0633\u0646\u0648\u0627\u062a \u0641\u064a \u062c\u0627\u0645\u0639\u0629Stanford \u0642\u0627\u0645 \u0628\u0647 \u062e\u0631\u064a\u062c school of Business \u0648\u0647\u0648 James C. Collins and Jerry I. Porras \u062a\u0645 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0628\u062d\u062b \u0628\u0634\u0643\u0644 \u0625\u0633\u062a\u062b\u0646\u0627\u0626\u064a \u0639\u0644\u0649 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0633\u062a\u0645\u0631 \u0644\u0641\u062a\u0631\u0629 \u0637\u0648\u064a\u0644\u0629 \u0648 […]\n","protected":false},"author":1,"featured_media":1443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":2,"footnotes":""},"categories":[23,47],"tags":[],"class_list":["post-1440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-23","category-47"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/1440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/comments?post=1440"}],"version-history":[{"count":0,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/1440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media\/1443"}],"wp:attachment":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media?parent=1440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/categories?post=1440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/tags?post=1440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}