{"id":1370,"date":"2012-09-21T07:28:05","date_gmt":"2012-09-21T04:28:05","guid":{"rendered":"http:\/\/54.234.154.4\/?p=1370"},"modified":"2013-05-24T09:06:02","modified_gmt":"2013-05-24T06:06:02","slug":"%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a5%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%ae%d9%85%d8%b3-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d9%86%d8%ad%d9%88-%d8%a7%d9%84%d9%87%d8%af","status":"publish","type":"post","link":"https:\/\/dr-ama.com\/beta\/%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a5%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a9-%d8%ae%d9%85%d8%b3-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d9%86%d8%ad%d9%88-%d8%a7%d9%84%d9%87%d8%af\/","title":{"rendered":"\u0645\u0631\u062c\u0639 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u062c\u062f\u064a\u062f \u0628\u0627\u0644\u063a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0662\u0660\u0661\u0662: \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062e\u0645\u0633 \u062e\u0637\u0648\u0627\u062a \u0646\u062d\u0648 \u0627\u0644\u0647\u062f\u0641"},"content":{"rendered":"

\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062e\u0645\u0633 \u062e\u0637\u0648\u0627\u062a \u0646\u062d\u0648 \u0627\u0644\u0647\u062f\u0641<\/span><\/strong><\/span><\/p>\n

<\/strong>
\n \u062f\u0643\u062a\u0648\u0631<\/span><\/strong><\/span>
\n\u0639\u0628\u062f\u0627\u0644\u0631\u062d\u064a\u0645 \u0645\u062d\u0645\u062f<\/span><\/strong><\/span>
\n\u0627\u0633\u062a\u0634\u0627\u0631\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a<\/span><\/strong><\/span>
\ndrabdo68@yahoo.com<\/span><\/a><\/span><\/strong><\/span><\/p>\n

\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0643\u062a\u0627\u0628: \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062e\u0645\u0633 \u062e\u0637\u0648\u0627\u062a \u0646\u062d\u0648 \u0627\u0644\u0647\u062f\u0641<\/strong><\/span><\/p>\n

\u0627\u0644\u0645\u0624\u0644\u0641: \u062f\u0643\u062a\u0648\u0631 \u0639\u0628\u062f\u0627\u0644\u0631\u062d\u064a\u0645 \u0645\u062d\u0645\u062f<\/strong><\/span><\/p>\n

\u0627\u0644\u0646\u0627\u0634\u0631: \u062f\u0627\u0631 \u0627\u0644\u0645\u0639\u0627\u0631\u0641 \u0627\u0644\u0645\u0635\u0631\u064a\u0629<\/strong><\/span><\/p>\n

\u0627\u0644\u0637\u0628\u0639\u0629: \u0627\u0644\u0623\u0648\u0644\u0649<\/strong><\/span><\/p>\n

\u0633\u0646\u0629 \u0627\u0644\u0646\u0634\u0631: 2012<\/strong><\/span><\/p>\n

\u0627\u0644\u0643\u062a\u0627\u0628 \u0645\u0648\u062c\u0648\u062f \u062d\u0627\u0644\u064a\u0627 \u0628\u0645\u0643\u062a\u0628\u0627\u062a \u062f\u0627\u0631 \u0627\u0644\u0645\u0639\u0627\u0631\u0641 \u0648\u0645\u0643\u062a\u0628\u0627\u062a \u0627\u0644\u0623\u0647\u0631\u0627\u0645<\/strong><\/span><\/span><\/p>\n

<\/div>\n
\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u0623\u0648\u0644<\/strong><\/span>
\n<\/span>\u0641\u0644\u0633\u0641\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/strong><\/span><\/p>\n

<\/strong><\/div>\n<\/div>\n

\u064a\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u0623\u0648\u0644 \u0627\u0644\u0641\u0644\u0633\u0641\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u060c \u0648\u0623\u0647\u0645\u064a\u062a\u0647 \u0641\u064a \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0648\u062e\u0627\u0635\u0629 \u0641\u064a \u0638\u0644 \u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u0643\u0628\u064a\u0631 \u0648\u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0641\u064a \u0638\u0644 \u0625\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0622\u0644\u064a\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u060c \u0648\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u062d\u0627\u0648\u0631 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span>
\n\u2022 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0630\u064a \u064a\u0644\u0639\u0628\u0647 \u0641\u064a \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0643\u064a\u0627\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0639\u062f\u0645 \u062c\u0639\u0644\u0647\u0627 \u062c\u0632\u0621 \u0645\u0646 \u062e\u0637\u0637 \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0625\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u062a\u0648\u062d\u064a\u062f \u0627\u0644\u062c\u0647\u0648\u062f \u0646\u062d\u0648 \u0627\u0644\u0647\u062f\u0641 \u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u062e\u0627\u0631\u062c \u0627\u0644\u0635\u0646\u062f\u0648\u0642 \u0648\u0648\u062c\u0648\u062f \u062e\u0637\u0637 \u0639\u0645\u0644 \u0648\u0627\u0636\u062d\u0629.<\/span>
\n\u2022 \u062f\u0648\u0631 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u062c\u0647\u0627 \u064a\u0648\u0645\u064a\u0627\u060c \u0641\u064a \u0638\u0644 \u063a\u064a\u0627\u0628 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u060c \u0648\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0641\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u060c \u0648\u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0648\u0627\u0636\u062d\u0629.<\/span>
\n\u2022 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0643\u0645\u0648\u0631 \u0623\u0633\u0627\u0633\u064a \u0641\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0628\u0634\u0631\u064a \u0648\u0627\u0644\u0641\u0639\u0644 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0643\u064a\u0641 \u062a\u0643\u0648\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0646\u0627\u062c\u062d\u0629.<\/span>
\n\u2022 \u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u0637\u0648\u0631 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0639\u0627\u0635\u0631 \u0648\u062f\u0648\u0627\u0641\u0639 \u0627\u0644\u062a\u0648\u062c\u0647 \u0646\u062d\u0648 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u060c \u0648\u062e\u0627\u0635\u0629 \u0628\u0639\u062f \u0625\u0646\u062a\u0642\u0627\u0644 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0645\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u062b\u0631\u0648\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0628\u062f\u0639\u064a\u0646\u060c \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0639\u0644\u0649 \u0642\u064a\u0645\u0647\u0627 \u0627\u0644\u0643\u0631\u064a\u0629\u060c \u0648\u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0641\u0643\u0631\u064a \u0643\u0645\u0639\u064a\u0627\u0631 \u0631\u0626\u064a\u0633\u064a \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a.<\/span>
\n\u2022 \u064a\u062a\u0646\u0627\u0648\u0644 \u0623\u0647\u0645 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u060c \u0648\u0646\u0628\u0630\u0629 \u0633\u0631\u064a\u0639\u0629 \u0639\u0646 \u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u060c \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0646\u0647\u0627 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0648\u0623\u0647\u062f\u0627\u0641 \u0648\u062e\u0635\u0627\u0635 \u0648\u0645\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0641\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0637\u0648\u064a\u0644 \u0627\u0644\u0645\u062f\u0649.<\/span>
\n\u2022 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0648\u0627\u062c\u0628 \u062a\u0648\u0627\u0641\u0647\u0627 \u0641\u064a \u0627\u0644\u0642\u0627\u0626\u0645 \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u060c \u0648\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0649 \u0648\u0623\u0647\u0645\u064a\u062a\u0647 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062e\u0637\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span>
\n\u2022 \u0627\u0644\u0645\u0639\u0648\u0642\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u062a\u0649 \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0641\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0648\u0645\u0639\u0648\u0642\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629.<\/span>
\n\u2022 \u0648\u064a\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0641\u0635\u0644 \u0641\u064a \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u062e\u064a\u0631 \u0641\u0644\u0633\u0641\u0629 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0623\u0632\u0631\u0642 \u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u0647\u0627 \u0648\u0628\u064a\u0646 \u0641\u0644\u0633\u0641\u0629 \u0627 \u0644\u0645\u064a\u062d\u0637 \u0627\u0644\u0623\u062d\u0645\u0631\u060c \u0648\u0627\u0644\u0645\u0628\u0627\u062f\u0649\u0621 \u0627\u0644\u0633\u0627\u0633\u064a\u0629 \u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0623\u0632\u0631\u0642 \u0648\u0643\u064a\u0641\u064a\u0629 \u0625\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u062d\u064a\u0637\u0627\u062a \u0627\u0644\u0632\u0631\u0642\u0627\u0621 \u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u0625\u0633\u062a\u0641\u0627\u062f\u0629 \u0628\u0647\u0627 \u0628\u0639\u064a\u062f\u0627 \u0639\u0646 \u0627\u0644\u0645\u062d\u064a\u0637\u0627\u062a \u0627\u0644\u062d\u0645\u0631\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u062a\u0645\u064a\u0632 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u062f\u0627\u0645\u064a\u0629<\/span><\/p>\n

.<\/span><\/p>\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u062b\u0627\u0646\u064a<\/strong><\/span>
\n\u0645\u0646\u0627\u0647\u062c \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u064a<\/span><\/strong><\/span><\/p>\n

\u064a\u062a\u0646\u0627\u0648\u0644 \u0647\u0630\u0627 \u0627\u0644\u0641\u0635\u0644 \u062f\u0631\u0627\u0633\u0629 \u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0644\u0644\u0644\u0645\u0646\u0627\u0647\u062c \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0628\u0639\u064a\u062f\u0627 \u0639\u0646 \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0646\u0638\u0631\u064a\u0629\u060c \u0648\u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0637\u0631\u062d \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0627\u0644\u0622\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0628\u0639\u0647\u0627 \u0627\u0644\u0642\u0627\u0626\u0645 \u0628\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0645\u0641\u064a\u062f\u0629 \u0644\u0645\u0646 \u064a\u0637\u0628\u0642 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0648 \u0627\u0644\u0630\u064a \u064a\u0633\u0639\u0649 \u0644\u062a\u0637\u0648\u064a\u0631 \u0639\u0645\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0627\u0647\u0645 \u0627\u0644\u0646\u0642\u0627\u0637 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0641\u0635\u0644:<\/span>
\n\u062a\u0639\u0631\u064a\u0641 \u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 :<\/span>
\n\u0623\u0647\u0645\u064a\u0629 \u062f\u0631\u0627\u0633\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0628\u064a\u0626\u064a\u0629 :<\/span>
\n\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0623\u0648 \u0627\u0644\u0645\u0633\u062d \u0627\u0644\u0628\u064a\u0626\u064a<\/span>
\n\u0645\u0646\u0627\u0647\u062c \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u064a :<\/span>
\n\u0623\u0648\u0644\u0627: \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0628\u0627\u0639\u064a SWOT<\/span>
\n\u2022 \u0643\u064a\u0641\u064a\u0629 \u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u062d\u0644\u064a\u0644 SWOT<\/span>
\n\u2022 \u062e\u0637\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629:<\/span>
\n\u2022 \u062b\u0627\u0646\u064a\u0627: \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629<\/span>
\n\u2022 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 :<\/span>
\n\u062b\u0627\u0646\u064a\u0627 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u062e\u0645\u0633\u0629 \u0644\u0645\u0627\u064a\u0643\u0644 \u0628\u0648\u0631\u062a\u0631 Porter\u2019s Five Forces Analysis<\/span>
\n\u062b\u0627\u0644\u062b\u0627: \u0646\u0645\u0648\u0630\u062c \u062c\u0645\u0627\u0639\u0629 \u0628\u0648\u0633\u0637\u0646 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 BCG The Boston Consulting Group<\/span><\/p>\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u062b\u0627\u0644\u062b<\/strong><\/span><\/p>\n

\u0627\u0644\u0631\u0624\u064a\u0629- \u0627\u0644\u0631\u0633\u0627\u0644\u0629 – \u0627\u0644\u0642\u064a\u0645 – \u0627\u0644\u0623\u0647\u062f\u0627\u0641<\/span><\/strong><\/span><\/p>\n

\u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u0644\u0642\u064a\u0645 \u0639\u0646\u0627\u0635\u0631 \u0645\u0647\u0645\u0629 \u0641\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u064a\u0623\u062a\u064a \u0647\u0630\u0627 \u0627\u0644\u0641\u0635\u0644 \u0625\u0646\u0637\u0644\u0627\u0642\u0627 \u0645\u0646 \u0627\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u062a\u0639\u0637\u064a \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0635\u0648\u0631\u0629 \u0639\u0646 \u0627\u0644\u0637\u0645\u0648\u062d\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627 \u0648\u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u063a\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0639\u0644\u064a\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0631\u0633\u0627\u0644\u0629 \u0641\u0647\u0649 \u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0630\u064a \u062a\u0642\u0648\u0645 \u0628\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0633\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u0627\u060c \u0627\u0645\u0627 \u0627\u0644\u0642\u064a\u0645 \u0641\u0647\u0649 \u0627\u0644\u062f\u0633\u062a\u0648\u0631 \u0627\u0644\u0630\u064a \u064a\u062d\u0643\u0645 \u0639\u0645\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0648\u0627\u0633\u0644\u0648\u0628 \u0648\u0637\u0631\u064a\u0642\u0629 \u062a\u0639\u0627\u0645\u0644\u0647\u0627 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/span>
\n\u0648\u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0643\u0644\u0645\u0627\u062a \u0645\u0644\u0647\u0645\u0629 \u0648\u0645\u062d\u0641\u0632\u0629 \u064a\u062a\u0645 \u0625\u062e\u062a\u064a\u0627\u0631\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0627\u062f\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0627\u0644\u0623\u0641\u0631\u062f \u0627\u0644\u0645\u0639\u0646\u064a\u064a\u0646 \u0628\u062d\u064a\u062b \u062a\u0643\u0648\u0646 \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u062d\u062f\u062f\u0629 \u0648\u0645\u062e\u062a\u0635\u0631\u0629 \u0644\u0643\u064a \u062a\u062d\u062f\u062f \u062a\u0648\u062c\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u062f\u0648\u0631\u0647\u0627\u060c \u0648\u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u064a\u062a\u0645 \u062a\u062d\u062f\u0633\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0648\u0648\u0633\u0627\u0626\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0647\u062f\u0627\u0641.<\/span>
\n\u0648\u064a\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u064a \u0627\u0644\u0630\u064a \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0633 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u0644\u0642\u064a\u0645 \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u0634\u0631\u0648\u0637\u0647\u0627 \u0648 \u0648\u0639\u0644\u0649 \u0623\u064a \u0623\u0633\u0627\u0633 \u064a\u0645\u0643\u0646 \u0635\u064a\u0627\u063a\u062a\u0647\u0627.<\/span>
\n\u0623\u0647\u0645 \u0627\u0644\u0646\u0642\u0627\u0637:<\/span>
\n\u2022 \u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0644\u0629<\/span>
\n\u2022 \u0645\u0627 \u0647\u0649 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0625\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0641\u064a \u062a\u062d\u062f\u064a \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0644\u0629<\/span>
\n\u2022 \u0645\u0627 \u0647\u0649 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629<\/span>
\n\u2022 \u0645\u0627 \u0647\u0649 \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629<\/span>
\n\u2022 \u0643\u064a\u0641\u064a\u0629 \u0635\u064a\u0627\u063a\u062a\u0647\u0627 \u0648\u062a\u062d\u062f\u064a\u062f\u0647\u0627<\/span>
\n\u2022 \u0627\u0644\u0623\u0647\u062f\u0641\u0627 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span>
\n\u2022 \u0643\u064a\u0641\u064a\u0629 \u0635\u064a\u0627\u063a\u062a\u0647\u0627<\/span>
\n\u2022 \u0645\u0627\u0647\u0649 \u0627\u0644\u0634\u0631\u0648\u0637 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0635\u0641 \u0628\u0647\u0627<\/span><\/p>\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u0631\u0627\u0628\u0639<\/strong><\/span>
\n\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span><\/strong><\/span><\/p>\n

\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0646 \u0623\u0643\u0628\u0631 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a\u060c \u0644\u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u062e\u0637\u0629 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u060c \u0645\u0635\u0627\u063a\u0629 \u0628\u0645\u0646\u0647\u062c\u064a\u0629 \u0639\u0644\u0645\u064a\u0629\u060c \u0648\u0644\u0643\u0646 \u0639\u0646\u062f \u0648\u0636\u0639\u0647\u0627 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u062d\u064a\u0632 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u062a\u0641\u0634\u0644 \u0641\u0634\u0644\u0627 \u0632\u0631\u064a\u0639\u0627\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0644\u064a\u0633 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648 \u0644\u0643\u0646 \u0627\u0644\u0645\u0647\u0645 \u0647\u0648 \u0643\u064a\u0641 \u062a\u0646\u0641\u0630 \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span>
\n\u0648\u064a\u0631\u0643\u0632 \u0647\u0630\u0627 \u0627\u0644\u0641\u0635\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u064a\u0639\u0631\u0636 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u0649 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0644\u062a\u0632\u0645 \u0628\u0647\u0627 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0648\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629 \u0644\u0646\u062c\u0627\u062d \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u0627\u0644\u0634\u0631\u0648\u0637 \u0627\u0644\u0648\u0627\u062c\u0628 \u062a\u0648\u0627\u0641\u0647\u0627\u0631 \u0641\u064a \u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0627\u0644\u062a\u064a \u0645\u0646 \u0623\u0647\u0645\u0647\u0627 \u062a\u062c\u0646\u0628 \u0627\u0644\u0625\u0635\u0627\u0628\u0629 \u0628\u0641\u064a\u0631\u0648\u0633 \u0627\u0644\u0645\u0633\u0626\u0648\u0644\u064a\u0629\u060c \u0648 \u0627\u0644\u0625\u0644\u062a\u0632\u0627\u0645 \u0628\u0645\u0628\u0627\u062f\u064a\u0621 \u0637\u0628\u0642\u062a\u0647\u0627 IBM \u0648 \u0628\u0646\u0627\u0621 \u0627\u0644\u0643\u0648\u0627\u062f\u0631\u060c \u0648\u0648\u0636\u0639 \u0646\u0638\u0627\u0645 \u062c\u064a\u062f \u0644\u0644\u0631\u0648\u0627\u062a\u0628 \u0648\u0627\u0644\u062d\u0648\u0627\u0641\u0632 \u0648\u0627\u0644\u0625\u0645\u062a\u064a\u0627\u0632\u0627\u062a\u060c \u0648\u0625\u062a\u0628\u0627\u0639 \u0623\u062f\u0648\u0627\u062a \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0623\u0632\u0631\u0642\u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u0637\u0628\u064a\u0642 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0637\u0631\u062d \u0647\u0630\u0627 \u0627\u0644\u0641\u0636\u0644 \u0644\u0623\u0633\u0644\u0648\u0628 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0625\u062d\u062f\u0627\u062b\u0629 \u0648\u0645\u0627\u0630\u0627 \u064a\u062d\u062f\u062b \u0641\u064a \u062d\u0627\u0644\u0629 \u0639\u062f\u0645 \u062a\u0648\u0627\u0641\u0631 \u0623\u0649 \u0639\u0646\u0635\u0631 \u0645\u0646 \u0639\u0646\u0627\u0635\u0631\u0629\u060c \u0648\u064a\u0639\u0631\u0636 \u0627\u0644\u0641\u0635\u0644 \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062c\u062f\u0648\u0644 \u064a\u062d\u062f\u062f \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u064a\u062d\u062f\u062f \u0627\u0644\u0641\u0634\u0644 \u0641\u064a \u0623\u0649 \u0639\u0646\u0635\u0631 \u0648\u0623\u062b\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span>
\n\u064a\u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0641\u0635\u0644 \u0623\u064a\u0636\u0627 \u0643\u064a\u0641\u064a\u0629 \u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0644\u0649 \u0645\u0634\u0631\u0648\u0639\u0627\u062a \u0648\u0628\u0631\u0627\u0645\u062c \u0648\u062e\u0637\u0637 \u0633\u0646\u0648\u064a\u0629 \u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u062a\u0646\u0641\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u060c \u0648\u0643\u064a\u0641 \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u0648\u0636\u0639 \u0635\u0648\u0631\u0629 \u0648\u0627\u0636\u062d\u0629 \u0623\u0645\u0627\u0645 \u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/span>
\n\u0648\u064a\u0631\u0643\u0632 \u0627\u0644\u0641\u0635\u0644 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0648\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0641\u064a \u0645\u0639\u0631\u0641\u0629 \u0625\u0644\u0649 \u0623\u064a \u0645\u062f\u0649 \u062a\u0633\u064a\u0631 \u0641\u064a \u0627\u0644\u0625\u062a\u062c\u0627\u0647 \u0627\u0644\u0635\u062d\u064a\u062d.<\/span>
\n\u0627\u0647\u0645 \u0627\u0644\u0646\u0642\u0627\u0637:<\/span>
\n\u2022 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/span>
\n\u2022 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span>
\n\u2022 \u0627\u0647\u0645\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u0631 \u0641\u064a \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span>
\n\u2022 \u0623\u0633\u0627\u0644\u064a\u0628 \u0623\u062b\u0628\u062a \u0646\u062c\u0627\u0647\u0627 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0639\u0645\u0644\u064a \u0641\u064a \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/span>
\n\u2022 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0623\u0632\u0631\u0642 \u0648\u062f\u0648\u0631\u0647\u0627 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u062a\u0646\u0641\u064a\u0630<\/span><\/p>\n

\u0627\u0644\u0641\u0635\u0644 \u0627\u0644\u062e\u0627\u0645\u0633<\/span><\/strong><\/span>
\n\u0642\u064a\u0627\u0633 \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/span><\/strong><\/p>\n

\u064a\u0631\u0643\u0632 \u0647\u0630\u0627 \u0627\u0644\u0641\u0635\u0644 \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0648\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0646 \u0645\u0646\u0637\u0644\u0642 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u0648\u064a\u0639\u062a\u0645\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 \u0645\u0646\u0647\u062c \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0632\u0646 \u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0639\u0627\u0644\u0645\u064a\u0627 Balanced Scorecard \u060c \u0648\u0643\u064a\u0641 \u064a\u062a\u0631\u062c\u0645 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0625\u0644\u0649 \u0627\u0647\u062f\u0627\u0641 \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0631\u062c\u0645\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u062d\u0627\u0631\u0648 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u060c \u0627\u0644\u0645\u062d\u0631\u0648 \u0627\u0644\u0645\u0627\u0644\u064a \u060c \u0648\u0645\u062d\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0645\u0647\u0648\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629\u060c \u0648\u0645\u062d\u0648\u0631 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0628\u0634\u0631\u064a\u060c \u0648\u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0645\u062f\u062e\u0644 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0639\u0627\u064a\u0631\u0631 \u0648\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 KPI’s \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0645\u0646 \u0645\u062a\u0627\u0628\u0639\u0629 \u0645\u062f\u0649 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u062a\u0646\u0641\u064a\u0630.<\/span>
\n\u0648\u064a\u0631\u0643\u0632 \u0627\u0644\u0641\u0635\u0644 \u0639\u0644\u0649:<\/span>
\n\u2022 \u0644\u0645\u0627\u0630\u0627 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a<\/span>
\n\u2022 \u0645\u0627 \u0647\u0648 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646<\/span>
\n\u2022 \u0627\u0644\u0645\u062d\u0627\u0648\u0631 \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0644\u0644\u0642\u064a\u0627\u0633<\/span>
\n\u2022 \u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0628\u064a\u0642\u0647 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0639\u0645\u0644\u064a<\/span>
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