{"id":1353,"date":"2012-09-16T08:17:38","date_gmt":"2012-09-16T05:17:38","guid":{"rendered":"http:\/\/54.234.154.4\/?p=1353"},"modified":"2013-05-06T12:43:29","modified_gmt":"2013-05-06T09:43:29","slug":"%d8%af%d8%b1%d8%a7%d8%b3%d8%a9-%d9%82%d8%b7%d8%a7%d8%b9-%d8%a7%d9%84%d9%86%d9%82%d9%84-%d9%81%d9%8a-%d8%a7%d9%84%d8%ad%d9%83%d9%88%d9%85%d8%a9-%d8%a7%d9%84%d9%81%d9%8a%d8%af%d8%b1%d8%a7%d9%84%d9%8a","status":"publish","type":"post","link":"https:\/\/dr-ama.com\/beta\/%d8%af%d8%b1%d8%a7%d8%b3%d8%a9-%d9%82%d8%b7%d8%a7%d8%b9-%d8%a7%d9%84%d9%86%d9%82%d9%84-%d9%81%d9%8a-%d8%a7%d9%84%d8%ad%d9%83%d9%88%d9%85%d8%a9-%d8%a7%d9%84%d9%81%d9%8a%d8%af%d8%b1%d8%a7%d9%84%d9%8a\/","title":{"rendered":"\u062f\u0631\u0627\u0633\u0629 \u0642\u0637\u0627\u0639 \u0627\u0644\u0646\u0642\u0644  \u0641\u064a \u0627\u0644\u062d\u0643\u0648\u0645\u0629 \u0627\u0644\u0641\u064a\u062f\u0631\u0627\u0644\u064a\u0629  \u0648\u062a\u0637\u0628\u064a\u0642 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646"},"content":{"rendered":"<p dir=\"rtl\"><span style=\"font-size: 18px; color: #0000ff;\"><strong>\u062f\u0631\u0627\u0633\u0629 \u0642\u0637\u0627\u0639 \u0627\u0644\u0646\u0642\u0644 \u00a0\u0641\u064a \u0627\u0644\u062d\u0643\u0648\u0645\u0629 \u0627\u0644\u0641\u064a\u062f\u0631\u0627\u0644\u064a\u0629\u00a0 \u0648\u062a\u0637\u0628\u064a\u0642 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 <\/strong><\/span><\/p>\n<p dir=\"rtl\"><span style=\"color: #0000ff;\"><strong>\u00a0<\/strong><\/span><\/p>\n<p dir=\"rtl\"><strong>\u0627\u0644\u0645\u0631\u062c\u0639:<\/strong><\/p>\n<p dir=\"ltr\">Kaplan, Robert and Norton David, <strong>The Strategy-Focused Organization: How <\/strong><strong>( <\/strong><strong>\u00a0Balanced Scorecard Companies Thrive In The New Business Environment, (<\/strong>Boston: Mass. Harvard Business School Press, 2001)<strong><\/strong><\/p>\n<p dir=\"rtl\"><span style=\"font-size: 22px;\">\u064a\u0639\u062a\u0628\u0631 \u0647\u0630\u0627 \u0623\u0648\u0644 \u062c\u0647\u0627\u0632 \u0641\u0649 \u0627\u0644\u062d\u0643\u0648\u0645\u0629 \u0627\u0644\u0641\u064a\u062f\u0631\u0627\u0644\u064a\u0629 \u0642\u0627\u0645 \u0628\u062a\u0637\u0628\u064a\u0642 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0641\u0649 \u0639\u0627\u0645 1996 . \u0648\u062a\u0628\u064a\u0646 \u0645\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0631\u0636\u0627\u0621 \u0639\u0646 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0646\u062a\u064a\u062c\u0629 \u0625\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0630\u0649 \u062a\u0624\u062f\u0649 \u0641\u064a\u0647 \u0627\u0644\u062e\u062f\u0645\u0629. \u0643\u0645\u0627 \u0633\u0627\u0647\u0645 \u0641\u0649 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u00a0 \u0648\u0633\u0627\u0647\u0645 \u0641\u0649 \u0632\u064a\u0627\u062f\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0625\u0628\u062a\u0643\u0627\u0631. \u0648\u0645\u0646 \u0647\u0646\u0627 \u0623\u0635\u0628\u062d \u0642\u0637\u0627\u0639 \u0627\u0644\u0646\u0642\u0644 \u0645\u0646 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u0631\u0634\u062f\u0629 \u0627\u0644\u062a\u0649 \u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0639\u0644\u0649 \u062f\u0631\u0627\u0633\u0629 \u062a\u062c\u0631\u0628\u062a\u0647\u0627 \u0639\u0646\u062f \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u0649 \u062a\u0637\u0628\u064a\u0642 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646.<\/span><\/p>\n<p dir=\"rtl\"><span style=\"font-size: 20px;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u062f\u0631\u0627\u0633\u0629 \u0642\u0637\u0627\u0639 \u0627\u0644\u0646\u0642\u0644 \u00a0\u0641\u064a \u0627\u0644\u062d\u0643\u0648\u0645\u0629 \u0627\u0644\u0641\u064a\u062f\u0631\u0627\u0644\u064a\u0629\u00a0 \u0648\u062a\u0637\u0628\u064a\u0642 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u00a0 \u0627\u0644\u0645\u0631\u062c\u0639: Kaplan, Robert and Norton David, The Strategy-Focused Organization: How ( \u00a0Balanced Scorecard Companies Thrive In The New Business Environment, (Boston: Mass. Harvard Business School Press, 2001) \u064a\u0639\u062a\u0628\u0631 \u0647\u0630\u0627 \u0623\u0648\u0644 \u062c\u0647\u0627\u0632 \u0641\u0649 \u0627\u0644\u062d\u0643\u0648\u0645\u0629 \u0627\u0644\u0641\u064a\u062f\u0631\u0627\u0644\u064a\u0629 \u0642\u0627\u0645 \u0628\u062a\u0637\u0628\u064a\u0642 \u0645\u062f\u062e\u0644 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646 \u0641\u0649 \u0639\u0627\u0645 1996 . 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