{"id":1157,"date":"2012-08-14T16:04:04","date_gmt":"2012-08-14T13:04:04","guid":{"rendered":"http:\/\/54.234.154.4\/?p=1157"},"modified":"2013-09-09T13:48:41","modified_gmt":"2013-09-09T10:48:41","slug":"seven-secrets-to-good-brainstorming","status":"publish","type":"post","link":"https:\/\/dr-ama.com\/beta\/seven-secrets-to-good-brainstorming\/","title":{"rendered":"Seven Secrets to Good Brainstorming"},"content":{"rendered":"

\u0645\u0642\u0627\u0644\u0629 \u0645\u062a\u0645\u064a\u0632\u0629 \u0641\u064a \u0627\u0644\u0639\u0635\u0641 \u0627\u0644\u0630\u0647\u0646\u064a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0641\u0643\u0627\u0631 \u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0648\u0636\u0645\u0627\u0646 \u0646\u062c\u0627\u062d \u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0639\u0635\u0641 \u0627\u0644\u0630\u0647\u0646\u064a \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627<\/span> <\/strong><\/span><\/p>\n

\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 <\/span><\/strong><\/span><\/p>\n

\u00a0 Seven Secrets to Good Brainstorming\u00a0<\/span> <\/strong><\/span><\/p>\n

\u0627\u0644\u0631\u0627\u0628\u0637<\/span><\/p>\n

http:\/\/www.undertheradarblog.com\/blog\/seven-secrets-to-good-brainstorming\/<\/a><\/span><\/p>\n

\n

\n Our team spends a lot of time at DealmakerMedia<\/a> brainstorming. \u00a0So, we were very interested when we found these \u201c7 Secrets to Good Brainstorming<\/a>,\u201d from\u00a0Ideo Product Development<\/a>. \u00a0You can read more about it HERE<\/a>, but to get you started, below are the seven ideas to get the ball rolling.<\/span><\/p>\n

\u00a0Sharpen the focus <\/strong><\/span>
\n Start with a well-honed statement of the problem at hand. Edgy is better than fuzzy. The best topic statements focus outward on a specific customer need or service enhancement rather than inward on some organizational goal.<\/span><\/p>\n

\u00a0 Write playful rules <\/strong><\/span>
\n Ideo\u2019s primary brainstorming rules are simple: \u201cDefer judgment\u201d and \u201cOne conversation at a time.\u201d The firm believes in its rules so strongly that they\u2019re stenciled in 8-inch letters on conference-room walls. \u201cIf I\u2019m the facilitator and somebody starts a critique or people start talking, I can enforce the rules without making it feel personal,\u201d Kelley says. Other rules include, \u201cGo for quantity,\u201d \u201cBe visual,\u201d and \u201cEncourage wild ideas.\u201d<\/span><\/p>\n

\u00a0 Number your ideas <\/strong><\/span>
\n \u201cThis rule seems counterintuitive \u2014 the opposite of creativity,\u201d Kelley says. \u201cBut numbered lists create goals to motivate participants. You can say, \u2018Let\u2019s try to get to 100 ideas.\u2019 Also, lists provide a reference point if you want to jump back and forth between ideas.\u201d<\/span><\/p>\n

\u00a0Build and jump <\/strong><\/span>
\n Most brainstorming sessions follow a power curve: They start out slowly, build to a crescendo, and then start to plateau. The best facilitators nurture the conversation in its early stages, step out of the way as the ideas start to flow, and then jump in again when energy starts to peter out.<\/span>
\n \u201cWe go for two things in a brainstorm: fluency and flexibility,\u201d Kelley says. \u201cFluency is a very rapid flow of ideas, so there\u2019s never more than a moment of silence. Flexibility is approaching the same idea from different viewpoints.\u201d<\/span><\/p>\n

\u00a0\u00a0 Make the space remember <\/strong><\/span>
\n Good facilitators should also write ideas down on an accessible surface. Ideo used to hold its brainstorms in rooms wallpapered with whiteboards or butcher paper. Lately, however, the group has started using easel-sized Post-it notes. \u201cWhen the facilitator tries to pull together all the ideas after the session,\u201d Kelley says, \u201cshe can stack up nice, tidy rectangular things instead of spreading butcher paper all the way down the hall.\u201d<\/span><\/p>\n

\u00a0 Stretch your mental muscles <\/strong><\/span>
\n Brainstorming, like marathon running, should begin with warm-up exercises. Ideo studied various methods of prepping for a session. For a project on the toy industry, for example, Ideo divided the group into three teams: The first team did no preparation. The second listened to a lecture on the technology involved and read background books. The third team took a field trip to a toy store. Far and away, the toy-store team produced ideas in greater quantity and quality than the other two.<\/span><\/p>\n

\u00a0<\/strong><\/span>Get physical\u00a0\u00a0 <\/strong><\/span>
\n At Ideo, brainstorming sessions are often occasions for show-and-tell. Participants bring examples of competitors\u2019 products, objects that relate to the problem, or elegant solutions from other fields as springboards for ideas. Ideo also keeps materials on hand \u2014 blocks, foam core, tubing \u2014 to build crude models of a concept<\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0645\u0642\u0627\u0644\u0629 \u0645\u062a\u0645\u064a\u0632\u0629 \u0641\u064a \u0627\u0644\u0639\u0635\u0641 \u0627\u0644\u0630\u0647\u0646\u064a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u0641\u0643\u0627\u0631 \u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0648\u0636\u0645\u0627\u0646 \u0646\u062c\u0627\u062d \u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0639\u0635\u0641 \u0627\u0644\u0630\u0647\u0646\u064a \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u00a0 Seven Secrets to Good Brainstorming\u00a0 \u0627\u0644\u0631\u0627\u0628\u0637 http:\/\/www.undertheradarblog.com\/blog\/seven-secrets-to-good-brainstorming\/ Our team spends a lot of time at DealmakerMedia brainstorming. \u00a0So, we were very interested when we found these \u201c7 Secrets to Good Brainstorming,\u201d from\u00a0Ideo Product Development. \u00a0You can […]\n","protected":false},"author":1,"featured_media":1159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":2,"footnotes":""},"categories":[4,31],"tags":[],"class_list":["post-1157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","category-thinking"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/1157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/comments?post=1157"}],"version-history":[{"count":0,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/1157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media\/1159"}],"wp:attachment":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media?parent=1157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/categories?post=1157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/tags?post=1157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}