{"id":1002,"date":"2012-08-03T19:36:11","date_gmt":"2012-08-03T16:36:11","guid":{"rendered":"http:\/\/54.234.154.4\/?p=1002"},"modified":"2013-05-28T08:31:25","modified_gmt":"2013-05-28T05:31:25","slug":"alignment-using-the-balanced-scorecard-to-create-corporate-synergies","status":"publish","type":"post","link":"https:\/\/dr-ama.com\/beta\/alignment-using-the-balanced-scorecard-to-create-corporate-synergies\/","title":{"rendered":"Alignment: Using the Balanced Scorecard to Create Corporate Synergies \u0645\u0631\u062c\u0639 \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"font-size: 22px; color: #0000ff;\">Alignment: Using the Balanced Scorecard to Create Corporate Synergies<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 22px; color: #0000ff;\">\u0645\u0631\u062c\u0639 \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 16px; color: #0000ff;\"><a href=\"http:\/\/hbr.org\/search\/Robert+S.+Kaplan\"><span style=\"color: #0000ff;\">Robert S. Kaplan<\/span><\/a>, <a href=\"http:\/\/hbr.org\/search\/David+P.+Norton\"><span style=\"color: #0000ff;\">David P. Norton<\/span><\/a>, Alignment: Using the Balanced Scorecard to Create Corporate Synergies \u00a0, Harvard Business Press , 2006.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 16px;\">\u00a0<\/span><\/p>\n<p style=\"direction: rtl;\">\u00a0<span style=\"font-size: 18px;\"><span style=\"color: #0000ff;\">\u064a\u0631\u0643\u0632 \u0627\u0644\u0643\u062a\u0627\u0628 \u0639\u0644\u0649 \u062c\u0632\u0626\u064a\u0629 \u0645\u0647\u0645\u0629 \u0648\u0647\u0649 \u0627\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u062a\u0643\u0648\u0646 \u0645\u0646 \u0648\u062d\u062f\u0627\u062a \u0623\u0639\u0645\u0627\u0644 \u0645\u062a\u0646\u0648\u0639\u0629 \u0648\u0648\u062d\u062f\u0627\u062a \u0645\u0633\u0627\u0646\u062f\u0629\u060c<\/span> \u0648\u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0644\u062f\u064a\u0647 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0645\u062f\u0631\u0628\u064a\u0646 \u062c\u064a\u062f\u0627 \u0648\u0644\u062f\u064a\u0647\u0645 \u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629. \u0648\u0644\u0643\u0646 \u0645\u0639\u0638\u0645 \u062c\u0647\u0648\u062f \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0644\u0627 \u062a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0645\u062a\u0646\u0627\u0633\u0642\u060c \u0648\u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643 \u062a\u0646\u0634\u0623 \u0627\u0644\u0635\u0631\u0627\u0639\u0627\u062a \u0648\u0648\u062a\u0636\u064a\u0639 \u0627\u0644\u0641\u0631\u0635\u060c \u0648\u062a\u0646\u062e\u0641\u0636 \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629\u0648\u064a\u062a\u062f\u0646\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u062f\u0627\u0621.<\/span><\/p>\n<p dir=\"RTL\"><strong><span style=\"color: #800080; font-size: 18px;\">\u0648\u0645\u0646 \u0647\u0646\u0627 \u064a\u0631\u0643\u0632 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0639\u0644\u0649 \u0627\u0646 \u0645\u0633\u0626\u0648\u0644\u064a\u0629 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u00a0Alignment \u00a0(\u0627\u0644\u062a\u0631\u0627\u0635\u0641) \u0650 \u0623\u0648 \u0627\u0644\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0645\u062a\u0648\u0627\u0632\u064a \u0647\u0648 \u0645\u0633\u0626\u0648\u0644\u064a\u0629\u00a0 \u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0633\u0626\u0648\u0644\u0629 \u0639\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u00a0<\/span><\/strong><\/p>\n<p dir=\"RTL\"><span style=\"font-size: 18px;\"><span style=\"color: #0000ff;\">\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u064a\u0637\u0628\u0642 \u0627\u0644\u0645\u0624\u0644\u0641\u0627\u0646 \u0646\u0638\u0627\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646\u0629 Balanced Scorecard<\/span> \u060c \u0648\u064a\u0643\u0634\u0641\u0627\u0646 \u0643\u064a\u0641 \u062d\u0642\u0642\u062a \u0627\u0644\u0645\u0634\u0631\u0648\u0639\u0627\u062a <span style=\"color: #0000ff;\">\u0646\u062c\u0627\u062d\u0627 \u0643\u0628\u064a\u0631\u0627\u00a0 \u0646\u062a\u064a\u062c\u0629 \u0648\u0636\u0648\u062d \u0623\u062f\u0648\u0631 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u00a0\u0641\u064a \u062a\u062d\u062f\u064a\u062f\u00a0 \u0648\u062a\u0646\u0633\u064a\u0642 \u0648\u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span>\u00a0 \u0641\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u062a\u0628\u064a\u0646 \u00a0\u0627\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0637\u0628\u0642 \u0627\u0644\u062a\u0631\u0627\u0635\u0641 \u0628\u0645\u0639\u0646\u0649 \u0648\u0636\u0648\u062d \u0627\u0644\u0631\u0624\u064a\u0629 \u0644\u0644\u062c\u0645\u064a\u0639 \u0648\u0627\u0644\u0639\u0645\u0644 \u0645\u0639\u0627 \u0625\u0633\u062a\u0637\u0627\u0639\u062a \u0627\u0646 \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644\u060c \u0641\u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u0630\u064a \u064a\u0648\u0627\u062c\u0647\u00a0 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u0648 \u0643\u064a\u0641\u064a\u0629 \u062c\u0639\u0644 \u062c\u0645\u064a\u0639 \u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u062a\u0639\u0645\u0644 \u0645\u0639\u0627 \u0641\u064a \u0625\u062a\u062c\u0627\u0647 \u0627\u0644\u0647\u062f\u0641.<\/span><\/p>\n<p dir=\"RTL\"><span style=\"color: #0000ff; font-size: 18px;\">\u0648\u064a\u0639\u0631\u0636 \u0627\u0644\u0643\u062a\u0627\u0628 \u062d\u0627\u0644\u0627\u062a \u062f\u0631\u0627\u0633\u064a\u0629 \u062a\u0648\u0636\u062d \u0627\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0631\u0627\u0635\u0641 \u0641\u064a \u062f\u0639\u0645 \u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0645\u0633\u0627\u0646\u062f\u0629\u060c \u0648\u0627\u0639\u0636\u0627\u0621 \u0645\u062c\u0627\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a\u060c \u0627\u0644\u0634\u0631\u0643\u0627\u0621 \u062e\u0627\u0631\u062c \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0636\u0645\u0646 \u0625\u0633\u062a\u0645\u0631\u0627\u064a\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0631\u0627\u0635\u0641 .<\/span><\/p>\n<p><strong><span style=\"color: #800000;\">Alignment: Using the Balanced Scorecard to Create Corporate Synergies key points:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #0000ff;\">The responsibility for this critical alignment \u00a0\u00a0\u00a0\u00a0 lies with corporate headquarters.<\/span><\/li>\n<li><span style=\"color: #008000;\">Organization successful back to the role of \u00a0\u00a0\u00a0\u00a0 leadership in\u00a0 setting, \u00a0\u00a0\u00a0\u00a0 coordinating, and overseeing organizational strategy.<\/span><\/li>\n<li><span style=\"color: #800000;\">Alignment shows how companies can build an \u00a0\u00a0\u00a0\u00a0 enterprise Strategy Map and Balanced Scorecard .<\/span><\/li>\n<li><span style=\"color: #993300;\">The book provides case studies, actionable \u00a0\u00a0\u00a0\u00a0 frameworks, and sample scorecards that show how to align business and \u00a0\u00a0\u00a0\u00a0 support units, boards of directors, and external partners with the \u00a0\u00a0\u00a0\u00a0 corporate strategy and create a governance process that will ensure that \u00a0\u00a0\u00a0\u00a0 alignment is sustained.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Alignment: Using the Balanced Scorecard to Create Corporate Synergies \u0645\u0631\u062c\u0639 \u0641\u064a \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a Robert S. Kaplan, David P. Norton, Alignment: Using the Balanced Scorecard to Create Corporate Synergies \u00a0, Harvard Business Press , 2006. \u00a0 \u00a0\u064a\u0631\u0643\u0632 \u0627\u0644\u0643\u062a\u0627\u0628 \u0639\u0644\u0649 \u062c\u0632\u0626\u064a\u0629 \u0645\u0647\u0645\u0629 \u0648\u0647\u0649 \u0627\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u062a\u0643\u0648\u0646 \u0645\u0646 \u0648\u062d\u062f\u0627\u062a \u0623\u0639\u0645\u0627\u0644 \u0645\u062a\u0646\u0648\u0639\u0629 \u0648\u0648\u062d\u062f\u0627\u062a \u0645\u0633\u0627\u0646\u062f\u0629\u060c \u0648\u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0644\u062f\u064a\u0647 [&#8230;]\n","protected":false},"author":1,"featured_media":1022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"iawp_total_views":1,"footnotes":""},"categories":[23,47],"tags":[],"class_list":["post-1002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-23","category-47"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/1002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/comments?post=1002"}],"version-history":[{"count":0,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/posts\/1002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media\/1022"}],"wp:attachment":[{"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/media?parent=1002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/categories?post=1002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dr-ama.com\/beta\/wp-json\/wp\/v2\/tags?post=1002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}